Search Engine Optimization (SEO)
Search marketing is the only medium where sellers have the opportunity to respond to a buyer's needs instantly. And with each month that an increasing number of consumers begin their shopping experience with a Google search, search marketing becomes more integral to every company's selling strategy.
So why is it so hard to get noticed in the search engines? One answer is increasing savvy about the importance of SEO in online marketing strategies. Simply put, your competitors are getting better at optimizing their Web sites for their target audiences. Sadly, you've also got a lot of competition from the millions of nefarious Web sites created to take searchers away from legitimate search results. While Google and Yahoo! are constantly taking steps to minimize the impact of these sites on search engines, you also need strong a strong SEO strategy to ensure that you stand out from the pack.
Our Approach
While we do offer services on a strictly consulting basis, we aren't simply a consulting firm. We often execute what we propose, using our expertise to optimize your site landing pages, media campaigns and other relevant components.
DemandResults provides a customer-centric keyword approach designed to earn you long-term natural search results. We'll show you how to earn your traffic honestly by providing content that your customers are searching for in a site architecture that search engines understand. Our keyword research and testing platforms analyze competitor keyword use, branding concerns, geo-targeting, non-leveraged head and tail terms and cost analysis to create a strategy that will yield real results.
Optimizing for Search Engines...and Humans
We've all seen Web sites that are so heavily "optimized" for search engines that the consumer experience, and in fact the site's very design, is completely destroyed by endless rows of repetitive text. Through years of experience and countless tests, DemandResults understands that this type of approach is completely unneccesary and ultimately destructive to a site's long-term business. Site design is one of the single most important factors in creating direct response conversions. The trick is creating a site that is both appealing and highly indexable.
Our approach to keyword analysis is uniquely colored by our experience in behavioral targeting, evidence-based marketing and brand management. In addition to weighing typical quantitative strategies, we also weigh 'human' issues such as product positioning and messaging with equal importance.
For example, the difference between a company’s product branding preferences and the search queries used by customers may present unforeseen challenges in driving both paid and organic search results. For example, a weight-loss rehabilitation program may -- for obvious reasons, not include the terms "Fat Farm" in their online content strategy. However, since a large percentage of online searchers use this term, we may recommend ways of optimizing your site to feature these terms without having to overtly feature them in your product messaging. DemandResults is committed to raising your findability without compromising your brand management strategy.
Understanding the Search Algorithm
Google, Yahoo! and the other major search engines are in a constant struggle to ensure that search queries deliver quality results. In part, they struggle against Web providers that intentionally draw search traffic to sites that do not deliver on expectations. For this reason, search providers are understandably secretive about the algorithms used to calculate search rankings. In addition, the algorithms change as needed to level the playing field.
DemandResults is in the unique position of having hundreds of Web sites that are continually tested, using a variety of criteria, to find out what makes sites rank well. We don't just guess at what works. We test and monitor a variety of approaches and apply what we learn for the benefit of our clients.
