Calculate ROI on your SEO Campaign

Step 1 - Your Monthly Traffic
Benchmark your Search Engine Optimization (SEO) campaign by inputting your site's current average monthly traffic.


Step 2 - Target Traffic Increase
While ROI-oriented campaigns will be focused on driving the right kind of traffic (rather than just increasing raw traffic numbers), many campaigns can expect to increase traffic by at least 10%. Input a realistic percent increase.


Step 3 - Target Conversion Percentage
A conversion is a business objective defined by your organization, such as a sale or a registration. For example, if an area of your Web site is designed to capture email newsletter registrations, and you capture 1 registration for every 100 unique visitors to your site, then your conversion rate is 1%. If you aren't tracking conversions, input a realistic target conversion rate.


Step 4 - Lifetime Customer Value
Input the average value of a customer relationship. This is different from the cost per sale, since that only includes the first time that a customer makes a purchase from you. Lifetime value is the true measure of the value of a new customer acquisition.


See Results Below

Business 2 Consumer SEO-ROI Calculator Results

Baseline Monthly Traffic - Average Visitors
SEO Traffic Improvements
Exponential factor of increase in traffic over 3 months (i.e. 2x, or 5x).
New Monthly Traffic
Human Traffic - Increase.
Conversion Rate
Measures YOUR conversion values (i.e. shopping cart, downloads, sales, etc.) or other call to action.
New Customers Each Month
Average Sale
Client average sale value for web site based on conversion metric.
New Monthly Revenue
New Clients Each Year
New Yearly Revenue