Calculate ROI for any Pay-Per-Click Campaign

Please enter the following information to calculate your Pay-Per-Click Advertising (PPC) Return on Investment (ROI).

Website Information

Step 1 - Traffic Conversion Rate
A conversion is a business objective defined by your organization, such as a sale or a registration. For example, if an area of your Web site is designed to capture email newsletter registrations, and you capture 1 registration for every 100 unique visitors to your site, then your conversion rate is 1%. If you aren't tracking conversions, input a realistic target conversion rate.


Step 2 - New Campaign Traffic
Estimate how much new traffic (measured in number of clicks) you will be driving to the Web site through the PPC campaign.


Step 3 - Cost Per Click
Input the average cost of the per-click traffic you will be buying. If you aren't sure, use a tool such as the Google Traffic Estimator to get a rough idea.


Step 4 - Lifetime Customer Value
Input the average value of a customer relationship. This is different from the cost per sale, since that only includes the first time that a customer makes a purchase from you. Lifetime value is the true measure of the value of a new customer acquisition.


See Results Below

PPC-ROI Calculator Results

New Monthly Revenue
This is the estimated new monthly revenue from your PPC campaign.
PPC Campaign Costs
This is the cost of your PPC campaign, based on your desired new traffic and CPC.
New Customers Each Month
This number is based on your estimated conversion rate.
New Customers Each Year
Increased Yearly Revenue
Cost-Per-Customer Acquisition
Return On Investment (ROI)