Calculate ROI for Landing Page Optimization

Through our landing page optimization services, the days of "build and hope" are over. Our multi-variant testing process delivers higher performance, giving you more leads and sales conversions. Use our optimization calculator to understand how even modest increases in Web conversion rates can pay off big time.

Step 1 - Current Monthly Traffic
Input the average number of monthly unique visitors to your site.


Step 2 - Current Conversion Rate
A conversion is a business objective defined by your organization, such as a sales transaction or a registration. For example, if an area of your Web site is designed to capture email newsletter registrations, and you capture 1 registration for every 100 unique visitors to your site, then your conversion rate is 1%.


Step 3 - Target Conversion Rate
Input a realistic increase in net percentage conversions. For example, if your conversion rate is currently 2%, try entering 5% to see how a conservative single-digit increase may affect revenue. In many cases, double-digit increases are attainable.


Step 4 - Lifetime Customer Value
Input the average value of a customer relationship. This is different from the cost per sale, since that only includes the first time that a customer makes a purchase from you. Lifetime value is the true measure of the value of a new customer acquisition.


See Results below

Conversion Optimization ROI Calculator Results
Your current average conversion rate.
Net new human conversion increase.
New Customers Each Month
Measures YOUR conversion values (i.e. shopping cart, downloads, sales, etc.) or other call to action.
New Monthly Revenue
Annual Net New Clients
Increased Yearly Revenue
Assumes Professional SEO design, implementation and maintenance.