Social Marketing

Do you have a Social Media Stategy?

Social Media Marketing

DemandResults isn't just talking about the way social media sites such as Facebook and Twitter are revolutionizing Internet marketing. We're actively creating social media products, applications and campaigns with the same methodical, evidence-based approach that we use in all our work. We have embraced social media as a game changer not only in terms of the way we handle brand management, but the way products are marketed and found. This is why we have already integrated it into our Web development, SEO and SEM strategies.

According to a 2008 Razorfish study, 40% of survey respondents reported that they had made a purchase based on an ad they had seen on a social media site, while the vast majority welcomed advertising in social media experiences. It's hard to argue with those statistics, but many firms are still doing just that as they struggle to figure out how to effectively reach and build in this fast-changing social media environment. DemandResults is among a small handful of firms with the experience and talent to embrace and integrate the major social media vehicles into a comprehensive Web marketing campaign that enhances findability and quality lead generation.

Social Media + CRM

The often-heard knock against social media marketing is that it's currently too hard to measure ROI for investment in sites like Facebook. As a solution, DemandResults is creating applications that extend Facebook application data to the Salesforce CRM. Using Salesforce.com's powerful dashboard reporting and lead automation capabilities, organizations with social media campaigns will be able to use our products to get a more complete picture of Facebook users' preferences, habits and needs, then utilize CRM to turn that data into value.

The Ultimate Permission-Based Marketing Vehicle

While outbound marketing techniques such as email and TV will continue to be viable for many broad-based industries, DemandResults believes that permission-based marketing is where the vast majority of opportunity lies. Clearly, social media is quickly becoming the center of the permission-based universe as blogging gives way to micro-blogging and social media profile pages give way to blogs. While it's temping to wield a laser focus only on this channel, we continue to select only those strategies that are highly trackable, highly targeted and can integrate into external Web properties. Fortunately, the more mature social media platforms are making it even easier for us to accomplish our goals and those of our clients.

What Facebook Generation?

According to 2008 O'Reilly Media report, activity on Facebook is up by 70 percent among 45-to-54 year-olds, 73 percent among 55-to-59 year-olds, and 53% for those over 60. In other words, there is no such thing as a Facebook Generation. Social media tools are utilized by everyone, in every walk of life. This widespread adoption makes it possible for DemandResults to target any demographic, anywhere, with an increasing degree of accuracy.