Site Optimization
A seemingly simple creative decision, such as the image you choose to use on an important site landing page, can have a measurable impact on how many site visitors will become customers. Will more of your customers respond to a simple image of a product, or to a video of a person using that product? And furthermore, should the face of the product be a man or a woman? Young or old? Eclectic or mainstream?
Through our evidence-based process, the days of "build and hope" are over. DemandResults can create and test an infinite number variations of your key site landing pages, including crucial items such as site imagery, calls to action, price points, layout, column width, text color variations, number of form fields and other factors. We then drive traffic to these pages and use our suite of compatible on-demand tools to find out which variations have the highest customer response.
The end result of this process will be a Web site that is highly optimized to your target customer's preferences. This not only gives you a highly effective catcher's mitt for any future Web marketing campaigns, but also knowledge about your customers' preferences that you can apply to other marketing materials.
