Search Engine Marketing (SEM)
Search Engine Marketing offers the unique opportunity to deliver a product at the exact moment when a customer is looking for it. SEM campaigns in Google AdWords and Yahoo can be extremely powerful marketing opportunities, offering truly measurable impact that is unequaled in most other mediums. DemandResults creates ad campaign messages and associated site landing page content that are consistent and integrated with other media, using geotargeting and dayparting if applicable. We also implement a continuous keyword evaluation process to deter irrelevant clicks, and focus on a target audience that is likely to generate conversions rather than mere traffic.
Making sure that you are delivering site visitors to precisely what they are searching for creates a win/win between your potential customers and your organization. For you, it means that your campaigns will have the highest possible return on investment (ROI) and meet target customer acquisition rates. In a world where Web surfers are all too often taken to the wrong landing pages, or worse, a site's home page, your customers will appreciate that you are quickly offering exactly what they were trying to find.
SEM + SEO
It's in every organization's best interest to attract as many possible customers for free through natural search queries. We utilize PPC testing as part of a keyword testing platform designed to uncover unleveraged Search Engine Optimization (SEO) opportunities that will provide long-term natural search benefits. Our process audits your site analytics and keywords that your comptetitors are using to identify changes in your site's content and architecture. This allows us to make changes to key site landing pages that will attract more organic search queries.
A long-term goal of any SEO campaign is to garner a high percentage -- if not all -- of search traffic through natural means. If directed methodically, PPC campaigns can be instrumental in accelerating that process.
