Evidence Based Marketing
Obama Campaign Leading the Tech Curve with Mobile Payments Device
Square, the mobile payments device that turns any iPhone or iPad into a mobile credit card processor, already had mogul Richard Branson as an investor. Until today, it was hard to imagine Square adding a bigger superstar endorsement to its roster. Enter President Obama’s re-election campaign, which will be using Square for mobile fundraising. During [...]How Call Tracking is Changing Marketing
Why Call Tracking is Necessary Though more and more sales are occurring online, an AdInsight study predicted that more than half of conversions still occur offline—over the phone or through retail outlets. It would make our job as marketers easy if everyone felt completely comfortable making their purchases online. However, there are still plenty of [...]An Illustrated Guide to Optimal SEO Process [INFOGRAPHIC]
Several weeks ago, we guest blogged on ProBlogger about SEO Automation, discussing redundant optimization tasks that were probably best left to tools, with the goal of getting more time to focus on actual strategy and execution. We also published an SEO automation infographic that was created by our SEO for Salesforce product team, which appears [...]The Social Business: From Data to Insight to Action
Even though large streams of data are available to brands through social media, that information is worthless unless a business is agile enough to respond to leverage real-time social media dynamics. In order to become a social business, an organization needs to be able to convert social data into actionable insights through new analytics and [...]5 Promising Cloud Marketing Solutions
In their song “Cut Your Hair”, the rock band Pavement acerbically mused on the ceaseless stream of bands starting up in their music scene. “I saw another one, just the other day … a special new band,” they sang. Nearly two decades later, Pavement could easily rewrite those lyrics to lampoon the tech scene, since [...]
SEO for Salesforce
How Can I Get My Client to Stop Obsessing About Keyword Rankings?
We’ve all heard the old saying “The customer is always right.” Much of the service industry is preoccupied with keeping clients happy and giving them what they want. But in complex technology-based services, we know all too well that sometimes the client’s expectations are not in line with their own best interests. That is especially [...]How to Write Effective Meta Descriptions
There was a time when meta data optimization was considered a magic SEO bullet. As recently as 2009, a bit of meta data went a long way, at least in Yahoo Search. But oh, how times have changed. Now meta descriptions are but a small component of any search engine’s ranking algorithm. You might be [...]What SEO Metrics Should I Include in My Reports?
SEO is usually a long-term strategy. It’s therefore necessary to provide clients with regular reports that measure progress, show that proposed benchmarks have been reached and—most importantly—assure your clients that SEO is a revenue center. So what’s the best way to measure progress? There are any number of SEO metrics that you can include in [...]4 Advanced SEO Reporting Metrics That Matter
There are many ways to quantify success. As SEOs, it’s our responsibility to report on metrics that matter to our clients. Rather than formulating reports based on the same old soft metrics like search traffic and keyword rankings, it pays to think outside of the box. By introducing advanced SEO metrics into your SEO reports, [...]5 Tips for Seasonal SEO
The holiday season is upon us. This can mean many things to many people. For some, it means that they can finally get that coveted pumpkin spice latte they’ve been waiting for all year. Others may see the holidays as “that time when my mother-in-law stays with me for two weeks.” For those of us [...]