Evidence Based Marketing
Mobile Darwinism: The Future of Mobile Technology in the Workplace
The growing demand for WiFi has birthed a new reality called Mobile Darwinism. According to The iPass Global Mobile Workforce Report, technology and data consumption are rapidly evolving at a rate that makes it difficult for mobile networks to adapt. Those who fail to meet these new demands will quickly fall behind the herd. We [...]Link Building Tips: How to Find Blogs that Accept Comments and Links
This post reveals one of our favorite techniques for discovering social comment marketing opportunities. When done responsibly, comment marketing on blogs and other social channels isn’t just an opportunity to create value for your brand. It’s also an opportunity to posit yourself as an expert in your niche while earning a contextually relevant link back [...]5 Mobile Marketing Tips for Your Business and Productivity Apps
A new report from ABI Research indicates that mobile app revenue is expected to increase from $8.5 billion in 2011 to $46 billion by 2016. While most of app revenue has thus far been associated with mobile games like Angry Birds, ABI Research predicts that more revenue will be created outside of gaming because of [...]CMO Survey Validates Integrated Evidence-Based Marketing Agencies
The Chief Marketing Officer (CMO) Council has just released a report entitles “More Gain, Less Strain” on client/agency effectiveness. The report clearly shows that brands and marketing technologists alike are are becoming increasingly disillusioned with traditional ad agencies. For the report, the CMO Council surveyed 6,000 corporate marketers. The results were dramatic. Only 9% of [...]Is Nimble Poised to Become the Definitive Lightweight CRM?
The social media explosion has rocketed forth an interminable cosmos of real-time data, waiting to be leveraged by agile marketers. If correctly mined, then social data can beget actionable insight. While larger customer relationship management (CRM) solutions like Salesforce and Oracle can help brands with complex tasks like lead forecasting, Nimble CEO Jon Ferrara feels [...]
SEO for Salesforce
New Consumer Data Suggests Marketers Should Prioritize Mobile Sites
Mobile websites are quickly becoming more of a necessity. So which brands need a mobile-optimized website anyway? Yours does. But don’t just take our word for it. New data continues to reinforce the need to not only optimize websites for smart phone and tablets, but also to optimize paid search campaigns in order to capture [...]Link Building: How to Target Blogs that Accept Links and Comments
DemandResults SEO Director Ryan Speigl recently published an article on comment marketing on Evidence-Based Marketing in which he showcased some innovative techniques for locating appropriate sites. Though comment marketing (building links by leaving comments on blogs) has gained a reputation as an often-spammy tactic, comment marketing can be an integral component of a white hat SEO strategy, [...]Google Plus Users Spend Only 3 Minutes Per Month in the Network
It seems that despite claims of rapid growth, Google Plus might be more of a ghost town than a boom town. New data from comScore shows that the average Google+ user spends less time in the network than the average Myspace user! Not a good sign for Google’s foray into social networking. Google CEO Larry [...]Siri’s Success Should Make Us All Rethink Mobile and Local SEO Strategies
With Apple reporting more than 4 million iPhone 4S Sales, more and more people are meeting Siri. If you’ve yet to encounter Siri, “he/she” (depending on what country you are in) is a voice recognition App that allows users to verbally control their iPhone. Siri is designed to act as your own personal assistant. Not [...]How Can I Get My Client to Stop Obsessing About Keyword Rankings?
We’ve all heard the old saying “The customer is always right.” Much of the service industry is preoccupied with keeping clients happy and giving them what they want. But in complex technology-based services, we know all too well that sometimes the client’s expectations are not in line with their own best interests. That is especially [...]