DemandResults Talks B2B SEO with TCV-Backed Tech Companies
July 9th, 2009
PALO ALTO, July 9th 2009 – DemandResults Founder & CEO Howard Brown today led an evidence-based marketing workshop for Technology Crossover Ventures (TCV), a leading private equity firm focused on growth technology companies such as Expedia, Netflix, TechTarget and others. The workshop brought together CEOs and marketing executives from several B2B companies to discuss emerging customer acquisition strategies.
Executives from TCV-backed companies were particularly interested in driving the consumption of enterprise software using social media, SEM and SEO. Discussion focused on specific ways that data analysis, testing, monitoring and optimization could work in several different business models. “What’s driving B2B success in many enterprise-level companies is the ability to tie marketing campaigns to actual sales, not just lead generation,” Brown said. “Getting to that level in every channel isn’t easy, but it’s really where the investment in marketing strategies can yield exponential dividends.”
Technology Crossover Ventures (TCV), founded in 1995, is a leading provider of growth capital to technology companies, providing funds to later-stage private and public companies. With $7.7 billion in capital under management, TCV has made growth equity and recapitalization investments in over 160 companies leading to 45 initial public offerings and more than 30 strategic sales or mergers. Representative investments include Altiris, eHarmony, Expedia, Fandango, Liquidnet, Netflix, RealNetworks, Redback Networks, Solect Technology, TechTarget, Travelport, Webroot, and Zillow. TCV has nine partners and is headquartered in Palo Alto, California. For more information about TCV, visitwww.tcv.com.
DemandResults is an evidence-based marketing agency that helps companies increase the success and accountability of their marketing programs. Evidence-based marketing combines proven marketing methodologies with intensive testing and a commitment to measuring marketing impact. Our products and services focus on social media marketing, Web site optimization, search engine marketing (SEM & SEO) and Customer Relationship Management (CRM). Our unique approach takes the guesswork out of tough creative and strategic decisions and delivers real, measurable results.