DemandResults Presents Advanced SEM Strategies at Dreamforce
November 4th, 2008
SAN FRANCISCO, November 4, 2008 – DemandResults Founder & CEO Howard Brown was selected to speak at two sessions at the 4th annual Dreamforce conference in San Francisco. At the first session, “Advanced Search Marketing with Google Adwords,” Brown emphasized proven SEM strategies and, along with Salesforce’s Sean Whitely and Google’s Kristina Cutura, demonstrated how the resulting leads could be capitalized upon and turned into opportunities and customers using Salesforce for Google Adwords (SFGA).
During the second session, “Master of Your Domain,” Brown presented alongside Appirio’s Kirk Crenshaw and Google’s Brett Cosby to demonstrate best practices for layout, content and navigation to create sustainable online business models. In addition, Brown emphasized innovative multivariate testing techniques designed to optimize site landing pages and improve conversion rates.