Business Challenge
- Recommend and place seniors in the best care facility for their needs – connecting more than 180,000 visitors per month with 4000 facilities nationwide
- Identify the best facility for patients in real-time based on dozens of attributes
- Improve the productivity of counselors who are managing the inquiries so they can assist more customers, faster
- Replace the manual process of emailing and faxing documents to scale the business
- Provide partner facilities with better insight into metrics and patient status
- Automate and close the loop between sales and patient placement
The Application
- Highly customized application that filters through attributes such as facility type, location, payment options and specialty care in real-time
- Map Mashup links patient criteria and facility information held in Salesforce with Google Maps to locate the best facility and nearby options
- Workflow automatically lists recommendations, gathers facility information and begins the patient placement process – improving counselor productivity by 100% Reports and dashboards provide valuable metrics and insight to partner facilities
Force.com Difference
- Platform flexibility and visual UI enabled Appirio to create a highly customized industry application that required little to no user training
- Integration with Google Maps provided a way for counselors to visually identify facilities, further improving productivity
- Platform as a service model eliminated hardware maintenance costs
- Scalable foundation supports a fast growing business, providing the ability to quickly add new features and attributes
