Tag Archives: twitter

Tuesday, 01 June 2010

How to Deal with Customer Angst in Social Media Channels

In the previous blog, I discuss the new book and site, Business Model Generation. One fundamental question that the book asks repeatedly is this: How do our Customer Segments want to be reached?

Posted in Customer Relationship Management (CRM), Lead Generation, Public Relations (PR), Reputation Management, Reputation Monitoring, Social Media Marketing, Social Media Optimization (SMO) | Also tagged blog, Business Development, Business Model, google, LinkedIn, Marketing, SEO, SMO, Social Media, Social Media Optimization, social networking | Leave a comment

Wednesday, 12 May 2010

How Twitter Hashtags Can Hurt Your SMO Strategy

By William Tyree

Hashtags are symbols that start with a pound sign, followed by a keyword that attempts to organize the topic into a thread or category (#SEO, #worldcup, #ladygaga). From the time the first hashtag appeared on Twitter in 2007, they have helped organize seemingly disparate posts into cohesive themes, aided followers in finding like-minded souls when using Twitter search, and become useful in promoting events.

Posted in Industry News, SEO & Marketing Tools, Social Media Marketing, Social Media Optimization (SMO) | Also tagged Evidence Based Marketing, google, Marketing, SMO, Social Media, Social Media Optimization, social networking | Leave a comment

Monday, 12 April 2010

How Social Search is Predicting the Future of the Box Office

By William Tyree

For years, search marketers have been utilizing search data trends to make predictions that help calculate the probability that certain marketing messages might connect with audiences. As one small example, you have no doubt noticed an increase in Fortune 500 companies using the term “Cloud Computing” as of late.

Posted in Industry News, Reputation Management, Reputation Monitoring, Search Engine Optimization (SEO), Social Media Marketing, Social Media Optimization (SMO) | Also tagged google, Marketing, search engine, SEO, SMO, Social Media, Social Media Optimization, social networking | Leave a comment

Wednesday, 31 March 2010

How to Create a Company Social Media Policy

By William Tyree

Despite the massive investment in social media underway by most consumer brands and service-based businesses, most are still struggling in regards to their own employees’ use of networks such as LinkedIn, Facebook and Twitter. The lack of comfort with employee use of social media is such that many companies completely ban use from the workplace. This is utterly foolish.

Posted in Customer Relationship Management (CRM), Public Relations (PR), Reputation Management, Reputation Monitoring, Social Media Marketing, Social Media Optimization (SMO) | Also tagged Facebook, LinkedIn, Marketing, Social Media, Social Media Optimization, social networking | Leave a comment

Monday, 15 March 2010

B2Bs To Increase Social Media Spend

By William Tyree

Reports on increased B2C spending in social media are nothing new, but according to a report compiled by Duke University’s Fuqua School of Business and American Marketing Association, social media spend by B2B services are on the rise.

Posted in B2B Lead Generation, Customer Relationship Management (CRM), Industry News, SEO & Marketing Tools, Social Media Marketing, Social Media Optimization (SMO) | Also tagged B2B, Evidence Based Marketing, Facebook, Marketing, SMO, Social Media, Social Media Optimization, social networking | Leave a comment

Wednesday, 23 December 2009

Bing Maps Apps Creates a New Ad Frontier

By William Tyree

Available at http://www.bing.com/maps/explore/, the Map Apps feature adds a dazzling array of searchable restaurants, businesses, hotels, traffic and neighborhood information. The architecture is highly browsable, allowing quick access to information in a highly appealing format.

Posted in Industry News, Search Marketing (SEM), Social Media Marketing | Also tagged apps, Bing, google, search, search engine, social networking | Leave a comment

Saturday, 24 October 2009

Your Tweets on Google: 3 Things Every Company Should Do Right Now

By William Tyree

As a result of separate deals with search giant Google and upstart Bing, Twitter feeds are coming to a search engine near you. Even as Twitter struggles with monetizing its service and holding spam down to acceptable levels, it has achieved search marketing value as search engines vie to be kings of the "real time Web."

Posted in Customer Relationship Management (CRM), Industry News, Reputation Management, Reputation Monitoring, Search Engine Optimization (SEO), Social Media Marketing | Also tagged Bing, google, Social Media, social networking | Leave a comment

Friday, 09 October 2009

The Twitter Analytics Wish List

By William Tyree

As reported by the Los Angeles Times , Twitter co-founder Biz Stone has committed to developing a revenue strategy by offering special features to businesses, including corporate accounts with special features. Stone specifically mentioned rolling out an analytics package for businesses.

Posted in Customer Relationship Management (CRM), Industry News, Social Media Marketing | Also tagged Social Media | Leave a comment

Thursday, 10 September 2009

Salesforce.com Twitter App Encourages Proactive Customer Service

By William Tyree

With its new Salesforce for Twitter app, Salesforce.com has thrown its hat into the social media monitoring and customer service arena. The app is part of the CRM giant’s latest suite of SaaS customer service offerings, Service Cloud2.