Tag Archives: Social Media

Tuesday, 03 November 2009

Banking on the Facebook App Economy

By William Tyree
Share
Some prominent Facebook app developers breathed a heavy sigh of despair last week when Facebook announced that it would effectively mute involuntary app notifications messages (e.g. “Mark Just Leveled Up in Mafia Wars”). For some of the huge gaming apps, such as Mafia Wars and Farmville, notifications generated major traffic – as much as 70%, according to TechCrunch’s Michael Arrington.
Posted in Customer Relationship Management (CRM), Facebook Apps, Industry News, Lead Generation, Paid Content, Social Media Marketing | Also tagged , | Leave a comment
Saturday, 24 October 2009

Your Tweets on Google: 3 Things Every Company Should Do Right Now

By William Tyree
Share
As a result of separate deals with search giant Google and upstart Bing, Twitter feeds are coming to a search engine near you. Even as Twitter struggles with monetizing its service and holding spam down to acceptable levels, it has achieved search marketing value as search engines vie to be kings of the "real time Web."
Posted in Customer Relationship Management (CRM), Industry News, Reputation Management, Reputation Monitoring, Search Engine Optimization (SEO), Social Media Marketing | Also tagged , , , | Leave a comment
Saturday, 17 October 2009

What Google’s Sidewiki Means for Corporate Reputation Management – Part I

By William Tyree
Share
“You are surrounded. Come out with your hands up. We are in complete control of your brand. Resistance is futile.” No, this isn’t a direct quote from a legion of tech-savvy consumers. But it expresses the fears of businesses everywhere since Google debuted Sidewiki as a part of its browser toolbar several weeks ago.
Posted in Blogging, Customer Relationship Management (CRM), Industry News, Reputation Management, Reputation Monitoring | Also tagged , , | Leave a comment
Friday, 09 October 2009

The Twitter Analytics Wish List

By William Tyree
Share
As reported by the Los Angeles Times , Twitter co-founder Biz Stone has committed to developing a revenue strategy by offering special features to businesses, including corporate accounts with special features. Stone specifically mentioned rolling out an analytics package for businesses.
Posted in Customer Relationship Management (CRM), Industry News, Social Media Marketing | Also tagged | Leave a comment
Monday, 28 September 2009

Marketing Study: Facebook Users Much More Affluent

By William Tyree
Share
With Facebook's Beacon service being shuttered due to a class action suit, advertisers just got the incentive they needed to slog ahead in their social media marketing efforts: proof of a highly lucrative demographic.
Posted in Industry News, Social Media Marketing | Also tagged , , | Leave a comment
Thursday, 03 September 2009

Google Bomb: What Every Business (and Marketer) Should Know About Reputation Management and “Authority”

By William Tyree
Share
Sue Scheff, founder of child and parenting advocacy organization PURE, was astonished when someone began attacking her reputation online. Scheff’s attacker posted comments on numerous Web forums in which Scheff was labled a “con artist,” leading to a lawsuit in which Sheff won $11.3 million.
Posted in Customer Relationship Management (CRM), Lead Generation, Public Relations (PR), Reputation Management, Reputation Monitoring, Search Engine Optimization (SEO), Social Media Marketing | Also tagged , , , | Leave a comment
Wednesday, 02 September 2009

Using Social Media to Create Mobile App Buzz

By William Tyree
Share
Nobody knows precisely how many iPhone apps there are. This is because aside from the tens of thousands of apps on the iPhone app store, Apple rejects an untold number of apps each week. The reasons for rejection are numerous, ranging from piracy concerns to functionality that duplicates something offered natively on the iPhone.
Posted in Facebook Apps, Reputation Management, Reputation Monitoring, Social Media Marketing | Also tagged , , , | Leave a comment
Friday, 28 August 2009

Brazen Careerist Social Networking site is Brazen Indeed

By William Tyree
Share
In the past two years, millions of less-than-secure professionals have taken to LinkedIn to expand their networks, join professional groups and beef up their resumes. Meanwhile, the LinkedIn app has been one of the fastest-growing Facebook apps as well, signaling an increasingly blurry line between professional and personal lives.
Posted in Blogging, Facebook Apps, Public Relations (PR), Reputation Management, Reputation Monitoring | Also tagged , , | Leave a comment
Tuesday, 11 August 2009

Teens Don’t Tweet: What it Means for Social Media Marketing

By William Tyree
Share
This week Neilson proved with numbers what many have suspected anecdotally: there are very few teens on Twitter. Furthermore, there are very few users who are still in college.
Posted in Blogging, Social Media Marketing | Also tagged , | Leave a comment