Tag Archives: Social Media

Wednesday, 03 March 2010

Social Media Optimization: Facebook Pages Now More Important than Ever in Google Search

By William Tyree
This week, Facebook Pages (typically created by businesses, organizations and artists) have started to appear in Google search results. With this highly anticipated move, it’s more important than ever to include Facebook as a vital part of your social media optimization (SMO) and SEO campaigns.
Posted in Industry News, Public Relations (PR), Reputation Management, Reputation Monitoring, Social Media Marketing, Social Media Optimization (SMO) | Also tagged , , , , , , , | Leave a comment
Saturday, 09 January 2010

Bing Sends Mixed Signals on Directory Indexation and NoFollow Rules

By William Tyree
In a Bing community forum for Web publishers this week, a community member asked what he should do to get Bing to index his site pages more quickly. Program Manager Brett Yount verified an answer that advised community members to create backlinks to the Web site from sites that are indexed daily.
Posted in Industry News, Search Engine Optimization (SEO) | Also tagged , , , , , | Leave a comment
Wednesday, 23 December 2009

Top Search Marketing Stories for 2010

By William Tyree
There were arguably more significant changes for search marketers during 2009 than in any previous year. However, most of these stories aren’t over yet. Staying abreast of all these issues will be essential to being competitive in the coming year.
Posted in Industry News, Search Engine Optimization (SEO), Search Marketing (SEM) | Also tagged , , , , , , , , , , | Leave a comment
Monday, 14 December 2009

DemandResults, Appirio Featured at Dreamforce

By William Tyree
The cloud computing revolution proved to be mightier than the poor economy once again this year, as the DemandResults team joined a record 19,000 Dreamforce attendees in San Francisco. The scale and production quality of the event was once again taken up a notch, with sessions sprawling to new areas of Moscone Center and overflow rooms at surrounding hotels. Luminaries joining Salesforce CEO Mark Benihoff onstage included General Colin Powell, San Francisco Mayor Gavin Newsom and the Black Crowes.
Posted in B2B Lead Generation, Customer Relationship Management (CRM), Industry News, Public Relations (PR), Search Engine Optimization (SEO), Search Marketing (SEM), Social Media Marketing | Also tagged , , , , , | Leave a comment
Tuesday, 03 November 2009

Banking on the Facebook App Economy

By William Tyree
Some prominent Facebook app developers breathed a heavy sigh of despair last week when Facebook announced that it would effectively mute involuntary app notifications messages (e.g. “Mark Just Leveled Up in Mafia Wars”). For some of the huge gaming apps, such as Mafia Wars and Farmville, notifications generated major traffic – as much as 70%, according to TechCrunch’s Michael Arrington.
Posted in Customer Relationship Management (CRM), Facebook Apps, Industry News, Lead Generation, Paid Content, Social Media Marketing | Also tagged , | Leave a comment
Saturday, 24 October 2009

Your Tweets on Google: 3 Things Every Company Should Do Right Now

By William Tyree
As a result of separate deals with search giant Google and upstart Bing, Twitter feeds are coming to a search engine near you. Even as Twitter struggles with monetizing its service and holding spam down to acceptable levels, it has achieved search marketing value as search engines vie to be kings of the "real time Web."
Posted in Customer Relationship Management (CRM), Industry News, Reputation Management, Reputation Monitoring, Search Engine Optimization (SEO), Social Media Marketing | Also tagged , , , | Leave a comment
Saturday, 17 October 2009

What Google’s Sidewiki Means for Corporate Reputation Management – Part I

By William Tyree
“You are surrounded. Come out with your hands up. We are in complete control of your brand. Resistance is futile.” No, this isn’t a direct quote from a legion of tech-savvy consumers. But it expresses the fears of businesses everywhere since Google debuted Sidewiki as a part of its browser toolbar several weeks ago.
Posted in Blogging, Customer Relationship Management (CRM), Industry News, Reputation Management, Reputation Monitoring | Also tagged , , | Leave a comment
Friday, 09 October 2009

The Twitter Analytics Wish List

By William Tyree
As reported by the Los Angeles Times , Twitter co-founder Biz Stone has committed to developing a revenue strategy by offering special features to businesses, including corporate accounts with special features. Stone specifically mentioned rolling out an analytics package for businesses.
Posted in Customer Relationship Management (CRM), Industry News, Social Media Marketing | Also tagged | Leave a comment
Monday, 28 September 2009

Marketing Study: Facebook Users Much More Affluent

By William Tyree
With Facebook's Beacon service being shuttered due to a class action suit, advertisers just got the incentive they needed to slog ahead in their social media marketing efforts: proof of a highly lucrative demographic.
Posted in Industry News, Social Media Marketing | Also tagged , , | Leave a comment