Tag Archives: SEO

Friday, 16 October 2009

Google Taking PageRank Information In-House

By William Tyree
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Since Google’s inception, the company has touted its patented PageRank algorithm as the bedrock of its technology. Google defines PageRank as a system that reflects the importance of individual Web pages. It does this, in part, by measuring the relevance and authority of links from one page to another. Unlike a democracy, however, not every vote counts equally.
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Monday, 05 October 2009

Objections to Online Tracking Point to Opportunities in Search Marketing

By William Tyree
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A new university study, “Americans Object to Tailored Advertising and Three Activities that Enable It,” may spark legislation that makes it much more difficult for Web marketers to track users’ behavior online and deliver ads that are targeted to their tastes.
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Friday, 25 September 2009

Measuring SEO Impact on Sales

By William Tyree
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For most companies, the options for tracking SEO value to the bottom line are somewhat limited. Traffic gains and quality of organic keyword traffic are good indicators, but there's still a huge data gap between marketing capability and sales. Ranking for high-value keywords on search engine results pages (SERPS) is typically an SEO campaign's primary objective, but there's still a disconnect between search ranking and its value to the bottom line.
Posted in Industry News, SEO & Marketing Tools, SalesForce Apps, Search Engine Optimization (SEO) | Also tagged , , | Leave a comment
Friday, 18 September 2009

Google: No Such Thing as a Duplicate Content “Penalty” (But the Ramifications Are Just as Bad)

By William Tyree
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Earlier this week, Google sent engineer Greg Grothaus in front of the camera to discuss a topic that should be important to anyone with a Web presence – duplicate content. Grothaus’ mission was to tell the world that the “penalty” rumored to be imposed on Web sites that post identical content in multiple locations is, in his words, a “myth.”
Posted in Industry News, SEO & Marketing Tools, Search Engine Optimization (SEO), Search Marketing (SEM) | Also tagged , | Leave a comment
Thursday, 03 September 2009

Google Bomb: What Every Business (and Marketer) Should Know About Reputation Management and “Authority”

By William Tyree
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Sue Scheff, founder of child and parenting advocacy organization PURE, was astonished when someone began attacking her reputation online. Scheff’s attacker posted comments on numerous Web forums in which Scheff was labled a “con artist,” leading to a lawsuit in which Sheff won $11.3 million.
Posted in Customer Relationship Management (CRM), Lead Generation, Public Relations (PR), Reputation Management, Reputation Monitoring, Search Engine Optimization (SEO), Social Media Marketing | Also tagged , , , | Leave a comment
Wednesday, 26 August 2009

Why the Most Popular WordPress Plugins Are SEO-Centric

By William Tyree
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What is the most striking about the list of 25 Most Commonly Used Wordpress Plugins --published by Line25.com, a blog focusing on web design--is how little the plugins actually have to do with actual web design.
Posted in Blogging, Lead Generation, SEO & Marketing Tools, Search Engine Optimization (SEO) | Also tagged , , | Leave a comment
Wednesday, 19 August 2009

Content Writing for B2B SEO Campaigns

By William Tyree
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Meeting a client's SEO goals typically requires far more than web site optimization. More often than not, new content development - and significant revision of existing content - is a necessary component of the process. With that said, content development for B2B clients is its own animal, and requires an approach that is far different from B2C SEO campaigns.
Posted in B2B Lead Generation, Lead Generation, Pay-Per-Click Advertising (PPC), SEO & Marketing Tools, Search Engine Optimization (SEO) | Also tagged , , | Leave a comment
Wednesday, 12 August 2009

Google’s New Caffeine Search Engine Underscores Importance of Content ‘Freshness’

By William Tyree
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Not content to let Microsoft’s Bing steal the search spotlight for long, Google unveiled an improved version of its search engine for testing this week.
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Wednesday, 15 July 2009

Latest Forbes Study Reveals Need for Video SEO in B2B Space

By William Tyree
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When it comes to making large business purchases, executives are increasingly likely to do much of the research themselves, according to the latest report issued by Forbes magazine. The report, called “Rise of the Digital C-Suite: How Executives Locate and Filter Business Information,” identifies a digital divide between executives under 50 that grew up with PCs and those over 50.
Posted in B2B Lead Generation, Lead Generation, Search Engine Optimization (SEO) | Also tagged | Leave a comment
Wednesday, 03 June 2009

Content Is Even More Kingly as Google Evaporates Excess PageRank

By William Tyree
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Sculpting PageRank has been a powerful and sanctioned SEO practice since Google officially blessed it in 2007. PageRank measurement is Google's way of assigning a finite amount of trust to pages that are deemed to be important. SEOs have learned to manipulate PageRank by using a variety of methods to pass importance (or deny importance) to other sites and pages. As reported by WebProNews, Google's Matt Cutts announced a change in the Google algorithm that is a game changer in terms of PageRank sculpting.
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