Tag Archives: SEO

Tuesday, 01 June 2010

How to Deal with Customer Angst in Social Media Channels

In the previous blog, I discuss the new book and site, Business Model Generation. One fundamental question that the book asks repeatedly is this: How do our Customer Segments want to be reached?

Posted in Customer Relationship Management (CRM), Lead Generation, Public Relations (PR), Reputation Management, Reputation Monitoring, Social Media Marketing, Social Media Optimization (SMO) | Also tagged blog, Business Development, Business Model, google, LinkedIn, Marketing, SMO, Social Media, Social Media Optimization, social networking, twitter | Leave a comment

Wednesday, 14 April 2010

How Site Speed Affects Google Search Ranking

By William Tyree

After at least a year of public discussion, Google officially announced that site speed – roughly defined as page load time – is a part of Google’s search algorithm. Our clients are already asking us how this change will affect their search ranking, and whether it’s something they should pay attention to.

Posted in Industry News, SEO & Marketing Tools, Search Engine Optimization (SEO) | Also tagged google, search engine, site speed | 1 Comment

Monday, 12 April 2010

How Social Search is Predicting the Future of the Box Office

By William Tyree

For years, search marketers have been utilizing search data trends to make predictions that help calculate the probability that certain marketing messages might connect with audiences. As one small example, you have no doubt noticed an increase in Fortune 500 companies using the term “Cloud Computing” as of late.

Posted in Industry News, Reputation Management, Reputation Monitoring, Search Engine Optimization (SEO), Social Media Marketing, Social Media Optimization (SMO) | Also tagged google, Marketing, search engine, SMO, Social Media, Social Media Optimization, social networking, twitter | Leave a comment

Wednesday, 03 March 2010

Social Media Optimization: Facebook Pages Now More Important than Ever in Google Search

By William Tyree

This week, Facebook Pages (typically created by businesses, organizations and artists) have started to appear in Google search results. With this highly anticipated move, it’s more important than ever to include Facebook as a vital part of your social media optimization (SMO) and SEO campaigns.

Posted in Industry News, Public Relations (PR), Reputation Management, Reputation Monitoring, Social Media Marketing, Social Media Optimization (SMO) | Also tagged Facebook, google, Marketing, search, SMO, Social Media, Social Media Optimization, social networking | Leave a comment

Thursday, 28 January 2010

Salesforce Cites SEO for Salesforce App in Best Practice Whitepaper

By William Tyree

Back in November, just before the Dreamforce conference, DemandResults launched our answer to that fundamental question – SEO for Salesforce, a highly configurable Salesforce.com app that enables companies to track which organic keywords convert to leads, opportunities and sales.

Posted in B2B Lead Generation, Industry News, Lead Generation, SEO & Marketing Tools, SalesForce Apps, Search Engine Optimization (SEO), Search Marketing (SEM) | Also tagged apps, B2B, Cloud, google, Marketing, SalesForce.com, search, search engine, sem | Leave a comment

Saturday, 09 January 2010

Bing Sends Mixed Signals on Directory Indexation and NoFollow Rules

By William Tyree

In a Bing community forum for Web publishers this week, a community member asked what he should do to get Bing to index his site pages more quickly. Program Manager Brett Yount verified an answer that advised community members to create backlinks to the Web site from sites that are indexed daily.

Posted in Industry News, Search Engine Optimization (SEO) | Also tagged Bing, google, Marketing, search engine, Social Media, Yahoo | Leave a comment

Wednesday, 23 December 2009

Will Google’s Personalized Search Results be Bad for Startups?

By William Tyree

Ever have the feeling you’re being followed? You aren’t imagining things. Google is keeping a record of your online search history, and as a result, you’ll likely never experience Google in the same way as anyone else again.

Posted in Industry News, Lead Generation, SEO & Marketing Tools, Search Engine Optimization (SEO), Search Marketing (SEM) | Also tagged google, Marketing, search, search engine, sem | Leave a comment

Tuesday, 17 November 2009

A Great New SEO Tool for Salesforce Users

By William Tyree

What happens when your customers find you in Google? Using many analytics programs, you can already track how many of your visitors become members, contact your sales team or make a purchase through a search query. If you use Google AdWords, you may even understand which paid keywords regularly convert to leads. But if you are a B2B business, or sell large-ticket items, you likely don’t know which organic keywords actually convert to sales.

Posted in B2B Lead Generation, Industry News, Lead Generation, SalesForce Apps, Search Engine Optimization (SEO) | Also tagged apps, B2B, search engine | 2 Comments

Tuesday, 20 October 2009

What Google’s Sidewiki Means for Corporate Reputation Management – Part II

By William Tyree

In our last post, we discussed how Google's Sidewiki launch has sent corporate anxiety regarding brand management and PR off the charts. Today we’ll offer some tips for managing and monitoring Sidewiki.