Tag Archives: SEO
Thursday, 28 January 2010
Salesforce Cites SEO for Salesforce App in Best Practice Whitepaper
Back in November, just before the Dreamforce conference, DemandResults launched our answer to that fundamental question – SEO for Salesforce, a highly configurable Salesforce.com app that enables companies to track which organic keywords convert to leads, opportunities and sales.
Saturday, 09 January 2010
Bing Sends Mixed Signals on Directory Indexation and NoFollow Rules
In a Bing community forum for Web publishers this week, a community member asked what he should do to get Bing to index his site pages more quickly. Program Manager Brett Yount verified an answer that advised community members to create backlinks to the Web site from sites that are indexed daily.
Posted in Industry News, Search Engine Optimization (SEO) Also tagged Bing, google, Marketing, search engine, Social Media, Yahoo Leave a comment
Tuesday, 08 December 2009
Will Google’s Personalized Search Results be Bad for Startups?
Ever have the feeling you’re being followed? You aren’t imagining things. Google is keeping a record of your online search history, and as a result, you’ll likely never experience Google in the same way as anyone else again.
Posted in Industry News, Lead Generation, SEO & Marketing Tools, Search Engine Optimization (SEO), Search Marketing (SEM) Also tagged google, Marketing, search, search engine, sem Leave a comment
Tuesday, 17 November 2009
A Great New SEO Tool for Salesforce Users
What happens when your customers find you in Google? Using many analytics programs, you can already track how many of your visitors become members, contact your sales team or make a purchase through a search query. If you use Google AdWords, you may even understand which paid keywords regularly convert to leads. But if you are a B2B business, or sell large-ticket items, you likely don’t know which organic keywords actually convert to sales.
Posted in B2B Lead Generation, Industry News, Lead Generation, SalesForce Apps, Search Engine Optimization (SEO) Also tagged apps, B2B, search engine Leave a comment
Tuesday, 20 October 2009
What Google’s Sidewiki Means for Corporate Reputation Management – Part II
In our last post, we discussed how Google's Sidewiki launch has sent corporate anxiety regarding brand management and PR off the charts. Today we’ll offer some tips for managing and monitoring Sidewiki.
Friday, 16 October 2009
Google Taking PageRank Information In-House
Since Google’s inception, the company has touted its patented PageRank algorithm as the bedrock of its technology. Google defines PageRank as a system that reflects the importance of individual Web pages. It does this, in part, by measuring the relevance and authority of links from one page to another. Unlike a democracy, however, not every vote counts equally.
Posted in Industry News, Search Engine Optimization (SEO) Also tagged google, PageRank, search, search engine, sem Leave a comment
Monday, 05 October 2009
Objections to Online Tracking Point to Opportunities in Search Marketing
A new university study, “Americans Object to Tailored Advertising and Three Activities that Enable It,” may spark legislation that makes it much more difficult for Web marketers to track users’ behavior online and deliver ads that are targeted to their tastes.
Posted in Industry News, Search Marketing (SEM) Also tagged Evidence Based Marketing, Marketing, search engine, sem Leave a comment
Friday, 25 September 2009
Measuring SEO Impact on Sales
For most companies, the options for tracking SEO value to the bottom line are somewhat limited. Traffic gains and quality of organic keyword traffic are good indicators, but there's still a huge data gap between marketing capability and sales. Ranking for high-value keywords on search engine results pages (SERPS) is typically an SEO campaign's primary objective, but there's still a disconnect between search ranking and its value to the bottom line.
Posted in Industry News, SEO & Marketing Tools, SalesForce Apps, Search Engine Optimization (SEO) Also tagged apps, Cloud, SalesForce.com Leave a comment
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Social Media Optimization: Facebook Pages Now More Important than Ever in Google Search