Tag Archives: sem
Wednesday, 23 June 2010
Bing Search PPC Conversion Cost 54.5% Lower Than Google AdWords
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Looking for an SEM game changer? If you haven’t yet tested Bing PPC ads, it might be worth looking into. The network seems to have just the right mix of competition levels, demographics and market share to provide significant savings in the verticals we tested.
Posted in Industry News, Pay-Per-Click Advertising (PPC), Search Marketing (SEM) Also tagged AdWords, Bing, google, ppc Leave a comment
Thursday, 28 January 2010
Salesforce Cites SEO for Salesforce App in Best Practice Whitepaper
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Back in November, just before the Dreamforce conference, DemandResults launched our answer to that fundamental question – SEO for Salesforce, a highly configurable Salesforce.com app that enables companies to track which organic keywords convert to leads, opportunities and sales.
Monday, 14 December 2009
DemandResults, Appirio Featured at Dreamforce
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The cloud computing revolution proved to be mightier than the poor economy once again this year, as the DemandResults team joined a record 19,000 Dreamforce attendees in San Francisco. The scale and production quality of the event was once again taken up a notch, with sessions sprawling to new areas of Moscone Center and overflow rooms at surrounding hotels. Luminaries joining Salesforce CEO Mark Benihoff onstage included General Colin Powell, San Francisco Mayor Gavin Newsom and the Black Crowes.
Tuesday, 08 December 2009
Will Google’s Personalized Search Results be Bad for Startups?
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Ever have the feeling you’re being followed? You aren’t imagining things. Google is keeping a record of your online search history, and as a result, you’ll likely never experience Google in the same way as anyone else again.
Posted in Industry News, Lead Generation, SEO & Marketing Tools, Search Engine Optimization (SEO), Search Marketing (SEM) Also tagged google, Marketing, search, search engine, SEO Leave a comment
Tuesday, 20 October 2009
What Google’s Sidewiki Means for Corporate Reputation Management – Part II
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In our last post, we discussed how Google's Sidewiki launch has sent corporate anxiety regarding brand management and PR off the charts. Today we’ll offer some tips for managing and monitoring Sidewiki.
Friday, 16 October 2009
Google Taking PageRank Information In-House
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Since Google’s inception, the company has touted its patented PageRank algorithm as the bedrock of its technology. Google defines PageRank as a system that reflects the importance of individual Web pages. It does this, in part, by measuring the relevance and authority of links from one page to another. Unlike a democracy, however, not every vote counts equally.
Posted in Industry News, Search Engine Optimization (SEO) Also tagged google, PageRank, search, search engine, SEO Leave a comment
Monday, 05 October 2009
Objections to Online Tracking Point to Opportunities in Search Marketing
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A new university study, “Americans Object to Tailored Advertising and Three Activities that Enable It,” may spark legislation that makes it much more difficult for Web marketers to track users’ behavior online and deliver ads that are targeted to their tastes.
Posted in Industry News, Search Marketing (SEM) Also tagged Evidence Based Marketing, Marketing, search engine, SEO Leave a comment
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3 Reasons Why Bing Delivers Better PPC Results Than Google AdWords