Tag Archives: sem

Friday, 19 February 2010

Facebook Ad Conversion Tracking Announced

By William Tyree
Facebook is finally testing a conversion tracking tool that will make it easier for advertisers to track the number of Fans, impressions and clicks gained as a result of an ad campaign.
Posted in Industry News, Pay-Per-Click Advertising (PPC), Search Marketing (SEM), Social Media Marketing | Also tagged , , , | Leave a comment
Thursday, 28 January 2010

Salesforce Cites SEO for Salesforce App in Best Practice Whitepaper

By William Tyree
Back in November, just before the Dreamforce conference, DemandResults launched our answer to that fundamental question – SEO for Salesforce, a highly configurable Salesforce.com app that enables companies to track which organic keywords convert to leads, opportunities and sales.
Posted in B2B Lead Generation, Industry News, Lead Generation, SEO & Marketing Tools, SalesForce Apps, Search Engine Optimization (SEO), Search Marketing (SEM) | Also tagged , , , , , , , , | Leave a comment
Wednesday, 23 December 2009

Top Search Marketing Stories for 2010

By William Tyree
There were arguably more significant changes for search marketers during 2009 than in any previous year. However, most of these stories aren’t over yet. Staying abreast of all these issues will be essential to being competitive in the coming year.
Posted in Industry News, Search Engine Optimization (SEO), Search Marketing (SEM) | Also tagged , , , , , , , , , , | Leave a comment
Monday, 14 December 2009

DemandResults, Appirio Featured at Dreamforce

By William Tyree
The cloud computing revolution proved to be mightier than the poor economy once again this year, as the DemandResults team joined a record 19,000 Dreamforce attendees in San Francisco. The scale and production quality of the event was once again taken up a notch, with sessions sprawling to new areas of Moscone Center and overflow rooms at surrounding hotels. Luminaries joining Salesforce CEO Mark Benihoff onstage included General Colin Powell, San Francisco Mayor Gavin Newsom and the Black Crowes.
Posted in B2B Lead Generation, Customer Relationship Management (CRM), Industry News, Public Relations (PR), Search Engine Optimization (SEO), Search Marketing (SEM), Social Media Marketing | Also tagged , , , , , | Leave a comment
Tuesday, 08 December 2009

Will Google’s Personalized Search Results be Bad for Startups?

By William Tyree
Ever have the feeling you’re being followed? You aren’t imagining things. Google is keeping a record of your online search history, and as a result, you’ll likely never experience Google in the same way as anyone else again.
Posted in Industry News, Lead Generation, SEO & Marketing Tools, Search Engine Optimization (SEO), Search Marketing (SEM) | Also tagged , , , , | Leave a comment
Tuesday, 20 October 2009

What Google’s Sidewiki Means for Corporate Reputation Management – Part II

By William Tyree
In our last post, we discussed how Google's Sidewiki launch has sent corporate anxiety regarding brand management and PR off the charts. Today we’ll offer some tips for managing and monitoring Sidewiki.
Posted in Customer Relationship Management (CRM), Public Relations (PR), Reputation Management, Reputation Monitoring | Also tagged , , , | Leave a comment
Friday, 16 October 2009

Google Taking PageRank Information In-House

By William Tyree
Since Google’s inception, the company has touted its patented PageRank algorithm as the bedrock of its technology. Google defines PageRank as a system that reflects the importance of individual Web pages. It does this, in part, by measuring the relevance and authority of links from one page to another. Unlike a democracy, however, not every vote counts equally.
Posted in Industry News, Search Engine Optimization (SEO) | Also tagged , , , , | Leave a comment
Monday, 05 October 2009

Objections to Online Tracking Point to Opportunities in Search Marketing

By William Tyree
A new university study, “Americans Object to Tailored Advertising and Three Activities that Enable It,” may spark legislation that makes it much more difficult for Web marketers to track users’ behavior online and deliver ads that are targeted to their tastes.
Posted in Industry News, Search Marketing (SEM) | Also tagged , , , | Leave a comment
Wednesday, 12 August 2009

Google’s New Caffeine Search Engine Underscores Importance of Content ‘Freshness’

By William Tyree
Not content to let Microsoft’s Bing steal the search spotlight for long, Google unveiled an improved version of its search engine for testing this week.
Posted in SEO & Marketing Tools, Search Engine Optimization (SEO), Search Marketing (SEM) | Also tagged , | Leave a comment
Tuesday, 28 July 2009

Pay Per Tweet Marketing: Enabling Brand Ambassadors or Creating Spam?

By William Tyree
Paid status updates are nothing new on Twitter. Marketers have been on the site nearly since the beginning, and there’s no telling how many millions of active user accounts might actually be spammers in disguise.

There’s a new player in the paid posting space, however, and its name is PaidPerTweet.com.
Posted in Paid Content, Social Media Marketing | Also tagged , | Leave a comment