Tag Archives: search engine
Tuesday, 17 November 2009
A Great New SEO Tool for Salesforce Users
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What happens when your customers find you in Google? Using many analytics programs, you can already track how many of your visitors become members, contact your sales team or make a purchase through a search query. If you use Google AdWords, you may even understand which paid keywords regularly convert to leads. But if you are a B2B business, or sell large-ticket items, you likely don’t know which organic keywords actually convert to sales.
Posted in B2B Lead Generation, Industry News, Lead Generation, SalesForce Apps, Search Engine Optimization (SEO) Also tagged apps, B2B, SEO 2 Comments
Tuesday, 20 October 2009
What Google’s Sidewiki Means for Corporate Reputation Management – Part II
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In our last post, we discussed how Google's Sidewiki launch has sent corporate anxiety regarding brand management and PR off the charts. Today we’ll offer some tips for managing and monitoring Sidewiki.
Posted in Customer Relationship Management (CRM), Public Relations (PR), Reputation Management, Reputation Monitoring Also tagged google, Marketing, sem, SEO Leave a comment
Friday, 16 October 2009
Google Taking PageRank Information In-House
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Since Google’s inception, the company has touted its patented PageRank algorithm as the bedrock of its technology. Google defines PageRank as a system that reflects the importance of individual Web pages. It does this, in part, by measuring the relevance and authority of links from one page to another. Unlike a democracy, however, not every vote counts equally.
Posted in Industry News, Search Engine Optimization (SEO) Also tagged google, PageRank, search, sem, SEO Leave a comment
Monday, 05 October 2009
Objections to Online Tracking Point to Opportunities in Search Marketing
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A new university study, “Americans Object to Tailored Advertising and Three Activities that Enable It,” may spark legislation that makes it much more difficult for Web marketers to track users’ behavior online and deliver ads that are targeted to their tastes.
Posted in Industry News, Search Marketing (SEM) Also tagged Evidence Based Marketing, Marketing, sem, SEO Leave a comment
Friday, 18 September 2009
Google: No Such Thing as a Duplicate Content “Penalty” (But the Ramifications Are Just as Bad)
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Earlier this week, Google sent engineer Greg Grothaus in front of the camera to discuss a topic that should be important to anyone with a Web presence – duplicate content. Grothaus’ mission was to tell the world that the “penalty” rumored to be imposed on Web sites that post identical content in multiple locations is, in his words, a “myth.”
Posted in Industry News, SEO & Marketing Tools, Search Engine Optimization (SEO), Search Marketing (SEM) Also tagged google, SEO Leave a comment
Thursday, 03 September 2009
Google Bomb: What Every Business (and Marketer) Should Know About Reputation Management and “Authority”
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Sue Scheff, founder of child and parenting advocacy organization PURE, was astonished when someone began attacking her reputation online. Scheff’s attacker posted comments on numerous Web forums in which Scheff was labled a “con artist,” leading to a lawsuit in which Sheff won $11.3 million.
Thursday, 27 August 2009
Bing Search vs. Yahoo: Making Sense of the Nonsense
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This week Yahoo announced that, despite the two companies’ deal in which Bing is set to replace Yahoo’s search, the two companies will continue to compete.
Posted in Pay-Per-Click Advertising (PPC), Public Relations (PR), Reputation Management Also tagged Bing, ppc, Yahoo Leave a comment
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Search Engine Wars Extend to Paid Content