Tag Archives: SalesForce.com

Monday, 01 February 2010

3 Strategies for Effective Marketing Automation Deployments

By William Tyree
Last month, DemandResults sent a team of CRM and marketing automation specialists to Dallas to meet a sales team consisting of approximately 100 B2B software reps and 20 sales engineers. Our primary mission: introduce and train the company’s sales team in the use of a powerful set of marketing automation tools that would transform the way that they do business.
Posted in Customer Relationship Management (CRM), Marketing Automation | Also tagged , , , , | Leave a comment
Thursday, 28 January 2010

Salesforce Cites SEO for Salesforce App in Best Practice Whitepaper

By William Tyree
Back in November, just before the Dreamforce conference, DemandResults launched our answer to that fundamental question – SEO for Salesforce, a highly configurable Salesforce.com app that enables companies to track which organic keywords convert to leads, opportunities and sales.
Posted in B2B Lead Generation, Industry News, Lead Generation, SEO & Marketing Tools, SalesForce Apps, Search Engine Optimization (SEO), Search Marketing (SEM) | Also tagged , , , , , , , , | Leave a comment
Monday, 14 December 2009

DemandResults, Appirio Featured at Dreamforce

By William Tyree
The cloud computing revolution proved to be mightier than the poor economy once again this year, as the DemandResults team joined a record 19,000 Dreamforce attendees in San Francisco. The scale and production quality of the event was once again taken up a notch, with sessions sprawling to new areas of Moscone Center and overflow rooms at surrounding hotels. Luminaries joining Salesforce CEO Mark Benihoff onstage included General Colin Powell, San Francisco Mayor Gavin Newsom and the Black Crowes.
Posted in B2B Lead Generation, Customer Relationship Management (CRM), Industry News, Public Relations (PR), Search Engine Optimization (SEO), Search Marketing (SEM), Social Media Marketing | Also tagged , , , , , | Leave a comment
Friday, 25 September 2009

Measuring SEO Impact on Sales

By William Tyree
For most companies, the options for tracking SEO value to the bottom line are somewhat limited. Traffic gains and quality of organic keyword traffic are good indicators, but there's still a huge data gap between marketing capability and sales. Ranking for high-value keywords on search engine results pages (SERPS) is typically an SEO campaign's primary objective, but there's still a disconnect between search ranking and its value to the bottom line.
Posted in Industry News, SEO & Marketing Tools, SalesForce Apps, Search Engine Optimization (SEO) | Also tagged , , | Leave a comment
Friday, 11 September 2009

What is Marketing Automation?

By William Tyree
Until recently, the term "marketing automation" had grown slowly in popularity, becoming common corporate parlance only among a small group of SaaS developers in select parts of India and Silicon Valley. But during the past 3 months, "marketing automation" and "marketing automation software" have shot up Google's search trend ranking, totaling nearly 200,000 search queries in the U.S. in August alone.
Posted in B2B Lead Generation, Lead Generation, Marketing Automation | Also tagged , , | Leave a comment