Tag Archives: ppc

Friday, 19 February 2010

Facebook Ad Conversion Tracking Announced

By William Tyree
Facebook is finally testing a conversion tracking tool that will make it easier for advertisers to track the number of Fans, impressions and clicks gained as a result of an ad campaign.
Posted in Industry News, Pay-Per-Click Advertising (PPC), Search Marketing (SEM), Social Media Marketing | Also tagged , , , | Leave a comment
Thursday, 10 September 2009

Google AdWords Unveils New “Opportunities” Tab

By William Tyree
Domestic AdWords users discovered a new item in their AdWords top navigation this week - a beta tab called"Opportunities." This effort appears to be Google's strategy for increasing usage around its automated account optimization tools, which have been in AdWords for some time but have been more difficult to find.
Posted in Industry News, Pay-Per-Click Advertising (PPC), SEO & Marketing Tools | Also tagged , | Leave a comment
Thursday, 27 August 2009

Bing Search vs. Yahoo: Making Sense of the Nonsense

By William Tyree
This week Yahoo announced that, despite the two companies’ deal in which Bing is set to replace Yahoo’s search, the two companies will continue to compete.
Posted in Pay-Per-Click Advertising (PPC), Public Relations (PR), Reputation Management | Also tagged , , | Leave a comment
Wednesday, 19 August 2009

Content Writing for B2B SEO Campaigns

By William Tyree
Meeting a client's SEO goals typically requires far more than web site optimization. More often than not, new content development - and significant revision of existing content - is a necessary component of the process. With that said, content development for B2B clients is its own animal, and requires an approach that is far different from B2C SEO campaigns.
Posted in B2B Lead Generation, Lead Generation, Pay-Per-Click Advertising (PPC), SEO & Marketing Tools, Search Engine Optimization (SEO) | Also tagged , , | Leave a comment
Tuesday, 28 July 2009

Pay Per Tweet Marketing: Enabling Brand Ambassadors or Creating Spam?

By William Tyree
Paid status updates are nothing new on Twitter. Marketers have been on the site nearly since the beginning, and there’s no telling how many millions of active user accounts might actually be spammers in disguise.

There’s a new player in the paid posting space, however, and its name is PaidPerTweet.com.
Posted in Paid Content, Social Media Marketing | Also tagged , | Leave a comment