Tag Archives: PageRank

Wednesday, 23 December 2009

Top Search Marketing Stories for 2010

By William Tyree
There were arguably more significant changes for search marketers during 2009 than in any previous year. However, most of these stories aren’t over yet. Staying abreast of all these issues will be essential to being competitive in the coming year.
Posted in Industry News, Search Engine Optimization (SEO), Search Marketing (SEM) | Also tagged , , , , , , , , , , | Leave a comment
Friday, 16 October 2009

Google Taking PageRank Information In-House

By William Tyree
Since Google’s inception, the company has touted its patented PageRank algorithm as the bedrock of its technology. Google defines PageRank as a system that reflects the importance of individual Web pages. It does this, in part, by measuring the relevance and authority of links from one page to another. Unlike a democracy, however, not every vote counts equally.
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Wednesday, 03 June 2009

Content Is Even More Kingly as Google Evaporates Excess PageRank

By William Tyree
Sculpting PageRank has been a powerful and sanctioned SEO practice since Google officially blessed it in 2007. PageRank measurement is Google's way of assigning a finite amount of trust to pages that are deemed to be important. SEOs have learned to manipulate PageRank by using a variety of methods to pass importance (or deny importance) to other sites and pages. As reported by WebProNews, Google's Matt Cutts announced a change in the Google algorithm that is a game changer in terms of PageRank sculpting.
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