Tag Archives: google

Wednesday, 23 December 2009

Top Search Marketing Stories for 2010

By William Tyree
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There were arguably more significant changes for search marketers during 2009 than in any previous year. However, most of these stories aren’t over yet. Staying abreast of all these issues will be essential to being competitive in the coming year.
Posted in Industry News, Search Engine Optimization (SEO), Search Marketing (SEM) | Also tagged , , , , , , , , , , | Leave a comment
Tuesday, 08 December 2009

Will Google’s Personalized Search Results be Bad for Startups?

By William Tyree
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Ever have the feeling you’re being followed? You aren’t imagining things. Google is keeping a record of your online search history, and as a result, you’ll likely never experience Google in the same way as anyone else again.
Posted in Industry News, Lead Generation, SEO & Marketing Tools, Search Engine Optimization (SEO), Search Marketing (SEM) | Also tagged , , , , | Leave a comment
Monday, 07 December 2009

Bing Maps Apps Creates a New Ad Frontier

By William Tyree
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Available at http://www.bing.com/maps/explore/, the Map Apps feature adds a dazzling array of searchable restaurants, businesses, hotels, traffic and neighborhood information. The architecture is highly browsable, allowing quick access to information in a highly appealing format.
Posted in Industry News, Search Marketing (SEM), Social Media Marketing | Also tagged , , , , , | Leave a comment
Friday, 04 December 2009

Search Engine Wars Extend to Paid Content

By William Tyree
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Rupert Murdoch’s public jabs at Google seem to have paid off. After Murdoch’s threats to block Google from indexing content from his 175 newspapers and multiple news Web sites, claiming that the search giant offered no value to its model, Google today announced an alteration to its policy.
Posted in Industry News, Paid Content, Public Relations (PR) | Also tagged , | Leave a comment
Tuesday, 10 November 2009

Rupert Murdoch Moves to Counter Search Engine Dominance of News

By William Tyree
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The extent to which Google has replaced direct traffic to Web sites is evident in this interview with media mogul Rupert Murdoch, in which he condemns Google, Microsoft and other search players for "stealing" the content of his news sites.
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Saturday, 24 October 2009

Your Tweets on Google: 3 Things Every Company Should Do Right Now

By William Tyree
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As a result of separate deals with search giant Google and upstart Bing, Twitter feeds are coming to a search engine near you. Even as Twitter struggles with monetizing its service and holding spam down to acceptable levels, it has achieved search marketing value as search engines vie to be kings of the "real time Web."
Posted in Customer Relationship Management (CRM), Industry News, Reputation Management, Reputation Monitoring, Search Engine Optimization (SEO), Social Media Marketing | Also tagged , , , | Leave a comment
Tuesday, 20 October 2009

What Google’s Sidewiki Means for Corporate Reputation Management – Part II

By William Tyree
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In our last post, we discussed how Google's Sidewiki launch has sent corporate anxiety regarding brand management and PR off the charts. Today we’ll offer some tips for managing and monitoring Sidewiki.
Posted in Customer Relationship Management (CRM), Public Relations (PR), Reputation Management, Reputation Monitoring | Also tagged , , , | Leave a comment
Saturday, 17 October 2009

What Google’s Sidewiki Means for Corporate Reputation Management – Part I

By William Tyree
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“You are surrounded. Come out with your hands up. We are in complete control of your brand. Resistance is futile.” No, this isn’t a direct quote from a legion of tech-savvy consumers. But it expresses the fears of businesses everywhere since Google debuted Sidewiki as a part of its browser toolbar several weeks ago.
Posted in Blogging, Customer Relationship Management (CRM), Industry News, Reputation Management, Reputation Monitoring | Also tagged , , | Leave a comment
Friday, 16 October 2009

Google Taking PageRank Information In-House

By William Tyree
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Since Google’s inception, the company has touted its patented PageRank algorithm as the bedrock of its technology. Google defines PageRank as a system that reflects the importance of individual Web pages. It does this, in part, by measuring the relevance and authority of links from one page to another. Unlike a democracy, however, not every vote counts equally.
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Friday, 18 September 2009

Google: No Such Thing as a Duplicate Content “Penalty” (But the Ramifications Are Just as Bad)

By William Tyree
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Earlier this week, Google sent engineer Greg Grothaus in front of the camera to discuss a topic that should be important to anyone with a Web presence – duplicate content. Grothaus’ mission was to tell the world that the “penalty” rumored to be imposed on Web sites that post identical content in multiple locations is, in his words, a “myth.”
Posted in Industry News, SEO & Marketing Tools, Search Engine Optimization (SEO), Search Marketing (SEM) | Also tagged , | Leave a comment