Tag Archives: google

Wednesday, 03 March 2010

Social Media Optimization: Facebook Pages Now More Important than Ever in Google Search

This week, Facebook Pages (typically created by businesses, organizations and artists) have started to appear in Google search results. With this highly anticipated move, it’s more important than ever to include Facebook as a vital part of your social media optimization (SMO) and SEO campaigns.

Posted in Industry News, Public Relations (PR), Reputation Management, Reputation Monitoring, Social Media Marketing, Social Media Optimization (SMO) | Also tagged Facebook, Marketing, search, SEO, SMO, Social Media, Social Media Optimization, social networking | Leave a comment

Friday, 29 January 2010

Bing Continues to Grow Market Share Ahead of Yahoo Partnership

By William Tyree

ccording to Comscore data for December 2009, upstart search engine Bing continued to grow market share at the end of last year. Bing searches were up 70% from Microsoft’s previous product, LiveSearch, a year earlier.

Posted in Industry News, Search Engine Optimization (SEO) | Also tagged Bing, search engine, Yahoo | Leave a comment

Thursday, 28 January 2010

Salesforce Cites SEO for Salesforce App in Best Practice Whitepaper

By William Tyree

Back in November, just before the Dreamforce conference, DemandResults launched our answer to that fundamental question – SEO for Salesforce, a highly configurable Salesforce.com app that enables companies to track which organic keywords convert to leads, opportunities and sales.

Posted in B2B Lead Generation, Industry News, Lead Generation, SEO & Marketing Tools, SalesForce Apps, Search Engine Optimization (SEO), Search Marketing (SEM) | Also tagged apps, B2B, Cloud, Marketing, SalesForce.com, search, search engine, sem, SEO | Leave a comment

Saturday, 09 January 2010

Bing Sends Mixed Signals on Directory Indexation and NoFollow Rules

By William Tyree

In a Bing community forum for Web publishers this week, a community member asked what he should do to get Bing to index his site pages more quickly. Program Manager Brett Yount verified an answer that advised community members to create backlinks to the Web site from sites that are indexed daily.

Posted in Industry News, Search Engine Optimization (SEO) | Also tagged Bing, Marketing, search engine, SEO, Social Media, Yahoo | Leave a comment

Wednesday, 23 December 2009

Will Google’s Personalized Search Results be Bad for Startups?

By William Tyree

Ever have the feeling you’re being followed? You aren’t imagining things. Google is keeping a record of your online search history, and as a result, you’ll likely never experience Google in the same way as anyone else again.

Posted in Industry News, Lead Generation, SEO & Marketing Tools, Search Engine Optimization (SEO), Search Marketing (SEM) | Also tagged Marketing, search, search engine, sem, SEO | Leave a comment

Monday, 07 December 2009

Bing Maps Apps Creates a New Ad Frontier

By William Tyree

Available at http://www.bing.com/maps/explore/, the Map Apps feature adds a dazzling array of searchable restaurants, businesses, hotels, traffic and neighborhood information. The architecture is highly browsable, allowing quick access to information in a highly appealing format.

Posted in Industry News, Search Marketing (SEM), Social Media Marketing | Also tagged apps, Bing, search, search engine, social networking, twitter | Leave a comment

Friday, 04 December 2009

Search Engine Wars Extend to Paid Content

By William Tyree

Rupert Murdoch’s public jabs at Google seem to have paid off. After Murdoch’s threats to block Google from indexing content from his 175 newspapers and multiple news Web sites, claiming that the search giant offered no value to its model, Google today announced an alteration to its policy.

Posted in Industry News, Paid Content, Public Relations (PR) | Also tagged Bing, search engine | Leave a comment

Tuesday, 10 November 2009

Rupert Murdoch Moves to Counter Search Engine Dominance of News

By William Tyree

The extent to which Google has replaced direct traffic to Web sites is evident in this interview with media mogul Rupert Murdoch, in which he condemns Google, Microsoft and other search players for "stealing" the content of his news sites.

Posted in Industry News, Paid Content | Also tagged Marketing, search | Leave a comment

Saturday, 24 October 2009

Your Tweets on Google: 3 Things Every Company Should Do Right Now

By William Tyree

As a result of separate deals with search giant Google and upstart Bing, Twitter feeds are coming to a search engine near you. Even as Twitter struggles with monetizing its service and holding spam down to acceptable levels, it has achieved search marketing value as search engines vie to be kings of the "real time Web."