Tag Archives: Facebook

Friday, 23 April 2010

SMO Strategy: How to Leverage Facebook’s New Developer Plugins

Facebook’s new developer offerings are a boon to social media optimization strategies, enabling Web publishers to quickly turn ordinary Web content into distributable social objects. At the heart of the strategy is transforming the “Fan” button utilized by brand and organization Facebook pages into the “Like” button.

Posted in Industry News, Lead Generation, Public Relations (PR), Reputation Management, Reputation Monitoring, SEO & Marketing Tools, Social Media Marketing, Social Media Optimization (SMO) | Also tagged Evidence Based Marketing, Marketing, SMO, Social Media, Social Media Optimization, social networking | 1 Comment

Wednesday, 31 March 2010

How to Create a Company Social Media Policy

By William Tyree

Despite the massive investment in social media underway by most consumer brands and service-based businesses, most are still struggling in regards to their own employees’ use of networks such as LinkedIn, Facebook and Twitter. The lack of comfort with employee use of social media is such that many companies completely ban use from the workplace. This is utterly foolish.

Posted in Customer Relationship Management (CRM), Public Relations (PR), Reputation Management, Reputation Monitoring, Social Media Marketing, Social Media Optimization (SMO) | Also tagged LinkedIn, Marketing, Social Media, Social Media Optimization, social networking, twitter | Leave a comment

Monday, 15 March 2010

B2Bs To Increase Social Media Spend

By William Tyree

Reports on increased B2C spending in social media are nothing new, but according to a report compiled by Duke University’s Fuqua School of Business and American Marketing Association, social media spend by B2B services are on the rise.

Posted in B2B Lead Generation, Customer Relationship Management (CRM), Industry News, SEO & Marketing Tools, Social Media Marketing, Social Media Optimization (SMO) | Also tagged B2B, Evidence Based Marketing, Marketing, SMO, Social Media, Social Media Optimization, social networking, twitter | Leave a comment

Wednesday, 03 March 2010

Social Media Optimization: Facebook Pages Now More Important than Ever in Google Search

By William Tyree

This week, Facebook Pages (typically created by businesses, organizations and artists) have started to appear in Google search results. With this highly anticipated move, it’s more important than ever to include Facebook as a vital part of your social media optimization (SMO) and SEO campaigns.

Posted in Industry News, Public Relations (PR), Reputation Management, Reputation Monitoring, Social Media Marketing, Social Media Optimization (SMO) | Also tagged google, Marketing, search, SEO, SMO, Social Media, Social Media Optimization, social networking | Leave a comment

Friday, 19 February 2010

Facebook Ad Conversion Tracking Announced

By William Tyree

Facebook is finally testing a conversion tracking tool that will make it easier for advertisers to track the number of Fans, impressions and clicks gained as a result of an ad campaign.

Posted in Industry News, Pay-Per-Click Advertising (PPC), Search Marketing (SEM), Social Media Marketing | Also tagged AdWords, ppc, sem, social networking | Leave a comment

Tuesday, 03 November 2009

Banking on the Facebook App Economy

By William Tyree

Some prominent Facebook app developers breathed a heavy sigh of despair last week when Facebook announced that it would effectively mute involuntary app notifications messages (e.g. “Mark Just Leveled Up in Mafia Wars”). For some of the huge gaming apps, such as Mafia Wars and Farmville, notifications generated major traffic – as much as 70%, according to TechCrunch’s Michael Arrington.

Posted in Customer Relationship Management (CRM), Facebook Apps, Industry News, Lead Generation, Paid Content, Social Media Marketing | Also tagged apps, Social Media | Leave a comment

Monday, 28 September 2009

Marketing Study: Facebook Users Much More Affluent

By William Tyree

With Facebook's Beacon service being shuttered due to a class action suit, advertisers just got the incentive they needed to slog ahead in their social media marketing efforts: proof of a highly lucrative demographic.

Posted in Industry News, Social Media Marketing | Also tagged Marketing, Social Media, social networking | Leave a comment

Wednesday, 02 September 2009

Using Social Media to Create Mobile App Buzz

By William Tyree

Nobody knows precisely how many iPhone apps there are. This is because aside from the tens of thousands of apps on the iPhone app store, Apple rejects an untold number of apps each week. The reasons for rejection are numerous, ranging from piracy concerns to functionality that duplicates something offered natively on the iPhone.

Posted in Facebook Apps, Reputation Management, Reputation Monitoring, Social Media Marketing | Also tagged apps, iPhone, Social Media, twitter | Leave a comment

Friday, 28 August 2009

Brazen Careerist Social Networking site is Brazen Indeed

By William Tyree

In the past two years, millions of less-than-secure professionals have taken to LinkedIn to expand their networks, join professional groups and beef up their resumes. Meanwhile, the LinkedIn app has been one of the fastest-growing Facebook apps as well, signaling an increasingly blurry line between professional and personal lives.

Posted in Blogging, Facebook Apps, Public Relations (PR), Reputation Management, Reputation Monitoring | Also tagged apps, Social Media, social networking | Leave a comment

Friday, 19 June 2009

Trends in Facebook App Popularity

By William Tyree

Tracking trends in Facebook app usage is important for social media marketers. When Facebook users add and use applications, they are doing far more than having a meaningful interaction with a brand or concept. They are also providing more information about their preferences, friends and desires than they ever would by simply becoming a Fan of a brand page.

Posted in Facebook Apps, Social Media Marketing | Also tagged apps | Leave a comment