Tag Archives: Facebook

Wednesday, 03 March 2010

Social Media Optimization: Facebook Pages Now More Important than Ever in Google Search

By William Tyree
This week, Facebook Pages (typically created by businesses, organizations and artists) have started to appear in Google search results. With this highly anticipated move, it’s more important than ever to include Facebook as a vital part of your social media optimization (SMO) and SEO campaigns.
Posted in Industry News, Public Relations (PR), Reputation Management, Reputation Monitoring, Social Media Marketing, Social Media Optimization (SMO) | Also tagged , , , , , , , | Leave a comment
Friday, 19 February 2010

Facebook Ad Conversion Tracking Announced

By William Tyree
Facebook is finally testing a conversion tracking tool that will make it easier for advertisers to track the number of Fans, impressions and clicks gained as a result of an ad campaign.
Posted in Industry News, Pay-Per-Click Advertising (PPC), Search Marketing (SEM), Social Media Marketing | Also tagged , , , | Leave a comment
Tuesday, 03 November 2009

Banking on the Facebook App Economy

By William Tyree
Some prominent Facebook app developers breathed a heavy sigh of despair last week when Facebook announced that it would effectively mute involuntary app notifications messages (e.g. “Mark Just Leveled Up in Mafia Wars”). For some of the huge gaming apps, such as Mafia Wars and Farmville, notifications generated major traffic – as much as 70%, according to TechCrunch’s Michael Arrington.
Posted in Customer Relationship Management (CRM), Facebook Apps, Industry News, Lead Generation, Paid Content, Social Media Marketing | Also tagged , | Leave a comment
Monday, 28 September 2009

Marketing Study: Facebook Users Much More Affluent

By William Tyree
With Facebook's Beacon service being shuttered due to a class action suit, advertisers just got the incentive they needed to slog ahead in their social media marketing efforts: proof of a highly lucrative demographic.
Posted in Industry News, Social Media Marketing | Also tagged , , | Leave a comment
Wednesday, 02 September 2009

Using Social Media to Create Mobile App Buzz

By William Tyree
Nobody knows precisely how many iPhone apps there are. This is because aside from the tens of thousands of apps on the iPhone app store, Apple rejects an untold number of apps each week. The reasons for rejection are numerous, ranging from piracy concerns to functionality that duplicates something offered natively on the iPhone.
Posted in Facebook Apps, Reputation Management, Reputation Monitoring, Social Media Marketing | Also tagged , , , | Leave a comment
Friday, 28 August 2009

Brazen Careerist Social Networking site is Brazen Indeed

By William Tyree
In the past two years, millions of less-than-secure professionals have taken to LinkedIn to expand their networks, join professional groups and beef up their resumes. Meanwhile, the LinkedIn app has been one of the fastest-growing Facebook apps as well, signaling an increasingly blurry line between professional and personal lives.
Posted in Blogging, Facebook Apps, Public Relations (PR), Reputation Management, Reputation Monitoring | Also tagged , , | Leave a comment
Friday, 19 June 2009

Trends in Facebook App Popularity

By William Tyree
Tracking trends in Facebook app usage is important for social media marketers. When Facebook users add and use applications, they are doing far more than having a meaningful interaction with a brand or concept. They are also providing more information about their preferences, friends and desires than they ever would by simply becoming a Fan of a brand page.
Posted in Facebook Apps, Social Media Marketing | Also tagged | Leave a comment
Thursday, 21 May 2009

Facebook Developers Go Legit in New App Directory

By William Tyree
By now, social media users that once tweeted "Facebook or Twitter?" have come to realize that the two services couldn't be more different. While Twitter is essentially a very powerful but extremely simple broadcast/radar station, Facebook has quickly grown from the Web's most compelling friend and contact management solution to a bonafide entertainnment and lifestyle destination.
Posted in Facebook Apps, Social Media Marketing | Tagged | Leave a comment
Tuesday, 12 May 2009

What Facebook’s Revamped Lexicon Tool Means for Social Media Marketers

By William Tyree
Facebook rolled out a sneak peek of the mouth-watering new version of Lexicon this week. Although the demo is currently limited to a handful of pre-selected terms ("swine flu," "basketball," "Biden"), the level of marketing insight is unprecedented among existing social media tools. This tool confirms Facebook's commitment to make the network highly effective for evidence-based marketers.
Posted in Facebook Apps, Social Media Marketing | Tagged | Leave a comment
Tuesday, 21 April 2009

Clara Shih Discusses B2B Lead Generation on Facebook

By William Tyree
In a Webinar today hosted by DemandResults client Appirio, Clara Shih made a convincing case that Facebook is fertile ground for big B2B marketing wins. Shih, author of the popular book The Facebook Era, cited the oft-repeated advertising phrase, "I know I'm wasting half of my marketing and advertising dollars, I just don't know which half," as the customer pain point that would drive ever-more B2B marketers into Facebook, where info-rich profile pages make targeting and measurements more possible than ever.
Posted in B2B Lead Generation, Social Media Marketing | Also tagged | Leave a comment