Tag Archives: Evidence Based Marketing

Monday, 01 February 2010

3 Strategies for Effective Marketing Automation Deployments

By William Tyree
Last month, DemandResults sent a team of CRM and marketing automation specialists to Dallas to meet a sales team consisting of approximately 100 B2B software reps and 20 sales engineers. Our primary mission: introduce and train the company’s sales team in the use of a powerful set of marketing automation tools that would transform the way that they do business.
Posted in Customer Relationship Management (CRM), Marketing Automation | Also tagged , , , , | Leave a comment
Wednesday, 23 December 2009

Top Search Marketing Stories for 2010

By William Tyree
There were arguably more significant changes for search marketers during 2009 than in any previous year. However, most of these stories aren’t over yet. Staying abreast of all these issues will be essential to being competitive in the coming year.
Posted in Industry News, Search Engine Optimization (SEO), Search Marketing (SEM) | Also tagged , , , , , , , , , , | Leave a comment
Monday, 05 October 2009

Objections to Online Tracking Point to Opportunities in Search Marketing

By William Tyree
A new university study, “Americans Object to Tailored Advertising and Three Activities that Enable It,” may spark legislation that makes it much more difficult for Web marketers to track users’ behavior online and deliver ads that are targeted to their tastes.
Posted in Industry News, Search Marketing (SEM) | Also tagged , , , | Leave a comment
Friday, 11 September 2009

What is Marketing Automation?

By William Tyree
Until recently, the term "marketing automation" had grown slowly in popularity, becoming common corporate parlance only among a small group of SaaS developers in select parts of India and Silicon Valley. But during the past 3 months, "marketing automation" and "marketing automation software" have shot up Google's search trend ranking, totaling nearly 200,000 search queries in the U.S. in August alone.
Posted in B2B Lead Generation, Lead Generation, Marketing Automation | Also tagged , , | Leave a comment
Wednesday, 19 August 2009

Content Writing for B2B SEO Campaigns

By William Tyree
Meeting a client's SEO goals typically requires far more than web site optimization. More often than not, new content development - and significant revision of existing content - is a necessary component of the process. With that said, content development for B2B clients is its own animal, and requires an approach that is far different from B2C SEO campaigns.
Posted in B2B Lead Generation, Lead Generation, Pay-Per-Click Advertising (PPC), SEO & Marketing Tools, Search Engine Optimization (SEO) | Also tagged , , | Leave a comment
Tuesday, 18 August 2009

Three Powerful Ways to Drive B2B Lead Conversions

By William Tyree
Distributing 1000-10,000 word documents is definitely old school. But large-ticket B2B buyers, especially in the tech space, download them by the thousands each day.
Posted in B2B Lead Generation, Customer Relationship Management (CRM), Public Relations (PR), SEO & Marketing Tools | Also tagged , | Leave a comment
Monday, 01 June 2009

How Evidence-Based Marketing Could Change Ad Culture

By William Tyree
Who needs online product testing? Candy bar company Mars, for one. The company just rolled a marketing campaign for Fling, a chocolate bar aimed squarely at women. But a lot has changed in the 20 years since Mars last introduced a new product, including the ability to conduct small, focused tests on highly specific online demographics, before commiting to a single strategy that requires vast offline investment. All indications are that Mars skipped this step, preferring instead to kick it old school and test a single product strategy in the world's 5th largest economy (California).
Posted in Lead Generation, SEO & Marketing Tools | Tagged | Leave a comment
Tuesday, 07 April 2009

Ad Revenue Trends Toward Evidence-Based Marketing

By William Tyree
Online ad revenue gained ground during 2008, according to an industry survey conducted by PricewaterhouseCoopers and sponsored by the Interactive Advertising Bureau (IAB). As expected, Search Engine Marketing (SEM) was the top gainer. Search marketing offers the unique opportunity to offer a product at the exact moment that a search query is performed.
Posted in SEO & Marketing Tools, Search Engine Optimization (SEO), Search Marketing (SEM) | Tagged | Leave a comment
Tuesday, 10 March 2009

Why Facebook Appeals to Evidence-Based Marketers

By William Tyree
Nielson's March Report Global Faces and Networked Places reports that despite smaller audiences, social networking sites Bebo and MySpace are far ahead of Facebook in terms of monitization. Bebo, which has 1/3 the audience of Facebook, has managed to attract one and a half as many advertisers. The report cites those networks' focus on entertainment content as a primary reason why it has been able to successfully develop advertising models. MySpace's advertising revenue grew despite the fact that, according to Nielson, its audience actually shrank by 3% during 2008.
Posted in Facebook Apps, Social Media Marketing | Also tagged | Leave a comment