Tag Archives: Evidence Based Marketing

Wednesday, 26 May 2010

New Approaches to Business Model Generation

By William Tyree
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If you're like us, you're constantly thinking about new ways to create value for customers, and how to improve or transform your business. Recently, DemandResults CEO Howard Brown had a chance to participate in a one-of-a-kind project that would amount to a global brain-dump on a canvas approach to business model innovation.
Posted in B2B Lead Generation, Customer Relationship Management (CRM), Industry News, Lead Generation, Public Relations (PR) | Also tagged , | Leave a comment
Wednesday, 12 May 2010

How Twitter Hashtags Can Hurt Your SMO Strategy

By William Tyree
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Hashtags are symbols that start with a pound sign, followed by a keyword that attempts to organize the topic into a thread or category (#SEO, #worldcup, #ladygaga). From the time the first hashtag appeared on Twitter in 2007, they have helped organize seemingly disparate posts into cohesive themes, aided followers in finding like-minded souls when using Twitter search, and become useful in promoting events.
Posted in Industry News, SEO & Marketing Tools, Social Media Marketing, Social Media Optimization (SMO) | Also tagged , , , , , , | Leave a comment
Friday, 23 April 2010

SMO Strategy: How to Leverage Facebook’s New Developer Plugins

By William Tyree
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Facebook’s new developer offerings are a boon to social media optimization strategies, enabling Web publishers to quickly turn ordinary Web content into distributable social objects. At the heart of the strategy is transforming the “Fan” button utilized by brand and organization Facebook pages into the “Like” button.
Posted in Industry News, Lead Generation, Public Relations (PR), Reputation Management, Reputation Monitoring, SEO & Marketing Tools, Social Media Marketing, Social Media Optimization (SMO) | Also tagged , , , , , | 1 Comment
Monday, 15 March 2010

B2Bs To Increase Social Media Spend

By William Tyree
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Reports on increased B2C spending in social media are nothing new, but according to a report compiled by Duke University’s Fuqua School of Business and American Marketing Association, social media spend by B2B services are on the rise.
Posted in B2B Lead Generation, Customer Relationship Management (CRM), Industry News, SEO & Marketing Tools, Social Media Marketing, Social Media Optimization (SMO) | Also tagged , , , , , , , | Leave a comment
Monday, 01 February 2010

3 Strategies for Effective Marketing Automation Deployments

By William Tyree
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Last month, DemandResults sent a team of CRM and marketing automation specialists to Dallas to meet a sales team consisting of approximately 100 B2B software reps and 20 sales engineers. Our primary mission: introduce and train the company’s sales team in the use of a powerful set of marketing automation tools that would transform the way that they do business.
Posted in Customer Relationship Management (CRM), Marketing Automation | Also tagged , , , , | Leave a comment
Wednesday, 23 December 2009

Top Search Marketing Stories for 2010

By William Tyree
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There were arguably more significant changes for search marketers during 2009 than in any previous year. However, most of these stories aren’t over yet. Staying abreast of all these issues will be essential to being competitive in the coming year.
Posted in Industry News, Search Engine Optimization (SEO), Search Marketing (SEM) | Also tagged , , , , , , , , , , | Leave a comment
Monday, 05 October 2009

Objections to Online Tracking Point to Opportunities in Search Marketing

By William Tyree
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A new university study, “Americans Object to Tailored Advertising and Three Activities that Enable It,” may spark legislation that makes it much more difficult for Web marketers to track users’ behavior online and deliver ads that are targeted to their tastes.
Posted in Industry News, Search Marketing (SEM) | Also tagged , , , | Leave a comment
Friday, 11 September 2009

What is Marketing Automation?

By William Tyree
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Until recently, the term "marketing automation" had grown slowly in popularity, becoming common corporate parlance only among a small group of SaaS developers in select parts of India and Silicon Valley. But during the past 3 months, "marketing automation" and "marketing automation software" have shot up Google's search trend ranking, totaling nearly 200,000 search queries in the U.S. in August alone.
Posted in B2B Lead Generation, Lead Generation, Marketing Automation | Also tagged , , | Leave a comment
Wednesday, 19 August 2009

Content Writing for B2B SEO Campaigns

By William Tyree
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Meeting a client's SEO goals typically requires far more than web site optimization. More often than not, new content development - and significant revision of existing content - is a necessary component of the process. With that said, content development for B2B clients is its own animal, and requires an approach that is far different from B2C SEO campaigns.
Posted in B2B Lead Generation, Lead Generation, Pay-Per-Click Advertising (PPC), SEO & Marketing Tools, Search Engine Optimization (SEO) | Also tagged , , | Leave a comment
Tuesday, 18 August 2009

Three Powerful Ways to Drive B2B Lead Conversions

By William Tyree
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Distributing 1000-10,000 word documents is definitely old school. But large-ticket B2B buyers, especially in the tech space, download them by the thousands each day.
Posted in B2B Lead Generation, Customer Relationship Management (CRM), Public Relations (PR), SEO & Marketing Tools | Also tagged , | Leave a comment