Tag Archives: Bing

Monday, 28 June 2010

3 Reasons Why Bing Delivers Better PPC Results Than Google AdWords

By William Tyree
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In our last blog post, we revealed that DemandResults has reaped a 54.5% lower cost-per-conversion ratios in Microsoft AdCenter than Google AdWords in our head-to-head tests.
Posted in Customer Relationship Management (CRM), Industry News, Pay-Per-Click Advertising (PPC), Search Marketing (SEM) | Also tagged , , , | 1 Comment
Wednesday, 23 June 2010

Bing Search PPC Conversion Cost 54.5% Lower Than Google AdWords

By William Tyree
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Looking for an SEM game changer? If you haven’t yet tested Bing PPC ads, it might be worth looking into. The network seems to have just the right mix of competition levels, demographics and market share to provide significant savings in the verticals we tested.
Posted in Industry News, Pay-Per-Click Advertising (PPC), Search Marketing (SEM) | Also tagged , , , | Leave a comment
Friday, 29 January 2010

Bing Continues to Grow Market Share Ahead of Yahoo Partnership

By William Tyree
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ccording to Comscore data for December 2009, upstart search engine Bing continued to grow market share at the end of last year. Bing searches were up 70% from Microsoft’s previous product, LiveSearch, a year earlier.
Posted in Industry News, Search Engine Optimization (SEO) | Also tagged , , | Leave a comment
Saturday, 09 January 2010

Bing Sends Mixed Signals on Directory Indexation and NoFollow Rules

By William Tyree
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In a Bing community forum for Web publishers this week, a community member asked what he should do to get Bing to index his site pages more quickly. Program Manager Brett Yount verified an answer that advised community members to create backlinks to the Web site from sites that are indexed daily.
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Wednesday, 23 December 2009

Top Search Marketing Stories for 2010

By William Tyree
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There were arguably more significant changes for search marketers during 2009 than in any previous year. However, most of these stories aren’t over yet. Staying abreast of all these issues will be essential to being competitive in the coming year.
Posted in Industry News, Search Engine Optimization (SEO), Search Marketing (SEM) | Also tagged , , , , , , , , , , | Leave a comment
Monday, 07 December 2009

Bing Maps Apps Creates a New Ad Frontier

By William Tyree
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Available at http://www.bing.com/maps/explore/, the Map Apps feature adds a dazzling array of searchable restaurants, businesses, hotels, traffic and neighborhood information. The architecture is highly browsable, allowing quick access to information in a highly appealing format.
Posted in Industry News, Search Marketing (SEM), Social Media Marketing | Also tagged , , , , , | Leave a comment
Friday, 04 December 2009

Search Engine Wars Extend to Paid Content

By William Tyree
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Rupert Murdoch’s public jabs at Google seem to have paid off. After Murdoch’s threats to block Google from indexing content from his 175 newspapers and multiple news Web sites, claiming that the search giant offered no value to its model, Google today announced an alteration to its policy.
Posted in Industry News, Paid Content, Public Relations (PR) | Also tagged , | Leave a comment
Saturday, 24 October 2009

Your Tweets on Google: 3 Things Every Company Should Do Right Now

By William Tyree
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As a result of separate deals with search giant Google and upstart Bing, Twitter feeds are coming to a search engine near you. Even as Twitter struggles with monetizing its service and holding spam down to acceptable levels, it has achieved search marketing value as search engines vie to be kings of the "real time Web."
Posted in Customer Relationship Management (CRM), Industry News, Reputation Management, Reputation Monitoring, Search Engine Optimization (SEO), Social Media Marketing | Also tagged , , , | Leave a comment
Tuesday, 15 September 2009

Bing’s Visual Search Raises the Bar on Image Search

By William Tyree
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Microsoft’s Bing has unveiled Visual Search: a feature upgrade that allows users the option of browsing images rather than text snippets. Although the update is intended to allow searchers to find results more quickly, it’s clear that Microsoft has cooked up something that could be intended for retailers.
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Friday, 04 September 2009

The Expanding Search Universe

By William Tyree
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StatCounter recently announced that August was Bing’s slowest month in terms of growth since its launch, and the combined market share of Bing and Yahoo fell from 20.36% to 20.14%. Despite this grim review on the waning influence of Bing and Yahoo in North America, the global search engine industry is booming.
Posted in Industry News, Search Engine Optimization (SEO) | Also tagged , , | Leave a comment