Tag Archives: apps

Thursday, 28 January 2010

Salesforce Cites SEO for Salesforce App in Best Practice Whitepaper

By William Tyree
Back in November, just before the Dreamforce conference, DemandResults launched our answer to that fundamental question – SEO for Salesforce, a highly configurable Salesforce.com app that enables companies to track which organic keywords convert to leads, opportunities and sales.
Posted in B2B Lead Generation, Industry News, Lead Generation, SEO & Marketing Tools, SalesForce Apps, Search Engine Optimization (SEO), Search Marketing (SEM) | Also tagged , , , , , , , , | Leave a comment
Monday, 07 December 2009

Bing Maps Apps Creates a New Ad Frontier

By William Tyree
Available at http://www.bing.com/maps/explore/, the Map Apps feature adds a dazzling array of searchable restaurants, businesses, hotels, traffic and neighborhood information. The architecture is highly browsable, allowing quick access to information in a highly appealing format.
Posted in Industry News, Search Marketing (SEM), Social Media Marketing | Also tagged , , , , , | Leave a comment
Tuesday, 17 November 2009

A Great New SEO Tool for Salesforce Users

By William Tyree
What happens when your customers find you in Google? Using many analytics programs, you can already track how many of your visitors become members, contact your sales team or make a purchase through a search query. If you use Google AdWords, you may even understand which paid keywords regularly convert to leads. But if you are a B2B business, or sell large-ticket items, you likely don’t know which organic keywords actually convert to sales.
Posted in B2B Lead Generation, Industry News, Lead Generation, SalesForce Apps, Search Engine Optimization (SEO) | Also tagged , , | Leave a comment
Tuesday, 03 November 2009

Banking on the Facebook App Economy

By William Tyree
Some prominent Facebook app developers breathed a heavy sigh of despair last week when Facebook announced that it would effectively mute involuntary app notifications messages (e.g. “Mark Just Leveled Up in Mafia Wars”). For some of the huge gaming apps, such as Mafia Wars and Farmville, notifications generated major traffic – as much as 70%, according to TechCrunch’s Michael Arrington.
Posted in Customer Relationship Management (CRM), Facebook Apps, Industry News, Lead Generation, Paid Content, Social Media Marketing | Also tagged , | Leave a comment
Friday, 25 September 2009

Measuring SEO Impact on Sales

By William Tyree
For most companies, the options for tracking SEO value to the bottom line are somewhat limited. Traffic gains and quality of organic keyword traffic are good indicators, but there's still a huge data gap between marketing capability and sales. Ranking for high-value keywords on search engine results pages (SERPS) is typically an SEO campaign's primary objective, but there's still a disconnect between search ranking and its value to the bottom line.
Posted in Industry News, SEO & Marketing Tools, SalesForce Apps, Search Engine Optimization (SEO) | Also tagged , , | Leave a comment
Wednesday, 02 September 2009

Using Social Media to Create Mobile App Buzz

By William Tyree
Nobody knows precisely how many iPhone apps there are. This is because aside from the tens of thousands of apps on the iPhone app store, Apple rejects an untold number of apps each week. The reasons for rejection are numerous, ranging from piracy concerns to functionality that duplicates something offered natively on the iPhone.
Posted in Facebook Apps, Reputation Management, Reputation Monitoring, Social Media Marketing | Also tagged , , , | Leave a comment
Friday, 28 August 2009

Brazen Careerist Social Networking site is Brazen Indeed

By William Tyree
In the past two years, millions of less-than-secure professionals have taken to LinkedIn to expand their networks, join professional groups and beef up their resumes. Meanwhile, the LinkedIn app has been one of the fastest-growing Facebook apps as well, signaling an increasingly blurry line between professional and personal lives.
Posted in Blogging, Facebook Apps, Public Relations (PR), Reputation Management, Reputation Monitoring | Also tagged , , | Leave a comment
Friday, 19 June 2009

Trends in Facebook App Popularity

By William Tyree
Tracking trends in Facebook app usage is important for social media marketers. When Facebook users add and use applications, they are doing far more than having a meaningful interaction with a brand or concept. They are also providing more information about their preferences, friends and desires than they ever would by simply becoming a Fan of a brand page.
Posted in Facebook Apps, Social Media Marketing | Also tagged | Leave a comment