Tag Archives: AdWords

Friday, 19 February 2010

Facebook Ad Conversion Tracking Announced

By William Tyree
Facebook is finally testing a conversion tracking tool that will make it easier for advertisers to track the number of Fans, impressions and clicks gained as a result of an ad campaign.
Posted in Industry News, Pay-Per-Click Advertising (PPC), Search Marketing (SEM), Social Media Marketing | Also tagged , , , | Leave a comment
Thursday, 10 September 2009

Google AdWords Unveils New “Opportunities” Tab

By William Tyree
Domestic AdWords users discovered a new item in their AdWords top navigation this week - a beta tab called"Opportunities." This effort appears to be Google's strategy for increasing usage around its automated account optimization tools, which have been in AdWords for some time but have been more difficult to find.
Posted in Industry News, Pay-Per-Click Advertising (PPC), SEO & Marketing Tools | Also tagged , | Leave a comment