Tag Archives: AdWords

Monday, 28 June 2010

3 Reasons Why Bing Delivers Better PPC Results Than Google AdWords

By William Tyree
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In our last blog post, we revealed that DemandResults has reaped a 54.5% lower cost-per-conversion ratios in Microsoft AdCenter than Google AdWords in our head-to-head tests.
Posted in Customer Relationship Management (CRM), Industry News, Pay-Per-Click Advertising (PPC), Search Marketing (SEM) | Also tagged , , , | 1 Comment
Wednesday, 23 June 2010

Bing Search PPC Conversion Cost 54.5% Lower Than Google AdWords

By William Tyree
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Looking for an SEM game changer? If you haven’t yet tested Bing PPC ads, it might be worth looking into. The network seems to have just the right mix of competition levels, demographics and market share to provide significant savings in the verticals we tested.
Posted in Industry News, Pay-Per-Click Advertising (PPC), Search Marketing (SEM) | Also tagged , , , | Leave a comment
Friday, 19 February 2010

Facebook Ad Conversion Tracking Announced

By William Tyree
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Facebook is finally testing a conversion tracking tool that will make it easier for advertisers to track the number of Fans, impressions and clicks gained as a result of an ad campaign.
Posted in Industry News, Pay-Per-Click Advertising (PPC), Search Marketing (SEM), Social Media Marketing | Also tagged , , , | Leave a comment
Thursday, 10 September 2009

Google AdWords Unveils New “Opportunities” Tab

By William Tyree
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Domestic AdWords users discovered a new item in their AdWords top navigation this week - a beta tab called"Opportunities." This effort appears to be Google's strategy for increasing usage around its automated account optimization tools, which have been in AdWords for some time but have been more difficult to find.
Posted in Industry News, Pay-Per-Click Advertising (PPC), SEO & Marketing Tools | Also tagged , | Leave a comment