DemandResults Blog
Tuesday, 17 November 2009
A Great New SEO Tool for Salesforce Users
What happens when your customers find you in Google? Using many analytics programs, you can already track how many of your visitors become members, contact your sales team or make a purchase through a search query. If you use Google AdWords, you may even understand which paid keywords regularly convert to leads. But if you are a B2B business, or sell large-ticket items, you likely don’t know which organic keywords actually convert to sales.
Posted in B2B Lead Generation, Industry News, Lead Generation, SalesForce Apps, Search Engine Optimization (SEO) Tagged apps, B2B, search engine, SEO Leave a comment
Saturday, 24 October 2009
Your Tweets on Google: 3 Things Every Company Should Do Right Now
As a result of separate deals with search giant Google and upstart Bing, Twitter feeds are coming to a search engine near you. Even as Twitter struggles with monetizing its service and holding spam down to acceptable levels, it has achieved search marketing value as search engines vie to be kings of the "real time Web."
Tuesday, 20 October 2009
What Google’s Sidewiki Means for Corporate Reputation Management – Part II
In our last post, we discussed how Google's Sidewiki launch has sent corporate anxiety regarding brand management and PR off the charts. Today we’ll offer some tips for managing and monitoring Sidewiki.
Saturday, 17 October 2009
What Google’s Sidewiki Means for Corporate Reputation Management – Part I
“You are surrounded. Come out with your hands up. We are in complete control of your brand. Resistance is futile.”
No, this isn’t a direct quote from a legion of tech-savvy consumers. But it expresses the fears of businesses everywhere since Google debuted Sidewiki as a part of its browser toolbar several weeks ago.
Friday, 16 October 2009
Google Taking PageRank Information In-House
Since Google’s inception, the company has touted its patented PageRank algorithm as the bedrock of its technology. Google defines PageRank as a system that reflects the importance of individual Web pages. It does this, in part, by measuring the relevance and authority of links from one page to another. Unlike a democracy, however, not every vote counts equally.
Posted in Industry News, Search Engine Optimization (SEO) Tagged google, PageRank, search, search engine, sem, SEO Leave a comment
Friday, 09 October 2009
The Twitter Analytics Wish List
As reported by the Los Angeles Times , Twitter co-founder Biz Stone has committed to developing a revenue strategy by offering special features to businesses, including corporate accounts with special features. Stone specifically mentioned rolling out an analytics package for businesses.
Monday, 05 October 2009
Objections to Online Tracking Point to Opportunities in Search Marketing
A new university study, “Americans Object to Tailored Advertising and Three Activities that Enable It,” may spark legislation that makes it much more difficult for Web marketers to track users’ behavior online and deliver ads that are targeted to their tastes.
Posted in Industry News, Search Marketing (SEM) Tagged Evidence Based Marketing, Marketing, search engine, sem, SEO Leave a comment
Founder and CEO
Interactive Director
Search Engine Wars Extend to Paid Content