The cloud computing revolution proved to be mightier than the poor economy once again this year, as the DemandResults team joined a record 19,000 Dreamforce attendees in San Francisco. The scale and production quality of the event was once again taken up a notch, with sessions sprawling to new areas of Moscone Center and overflowing rooms at surrounding hotels. Luminaries joining Salesforce CEO Mark Benihoff onstage included General Colin Powell, San Francisco Mayor Gavin Newsom and the Black Crowes. Strategic sessions on marketing, development and sales were led by a wide range of industry leaders including analysts from Virgin America, Twitter and Forrester Research.
The attendees were noticeably more international this year, coming from more than 60 countries around the world. And although Salesforce did not release details regarding professional track, it seemed that there was much more interest in cloud computing topics affecting customer service, marketing and social media than ever before.
Our very own DemandResults CEO Howard Brown offered evidence-based marketing tips and fielded questions in two standing-room-only sessions. The first, “Search Engine Marketing Junkies,” included brief presentations by DemandBase’s Jason Stewart, CPC Search’s Terry Whalen and Lauren Vaccerello and Sean Whiteley from Salesforce.com. The questions from the audience to the panel demonstrated, more than anything, a great desire to learn more about SEO and how Google’s policies regarding duplicate content and similar issues may be impacting their business.
The second session, titled “Improve the Health of Your Business by Being Service-Oriented,” focused on service issues within the healthcare industry. Brown discussed the use of Salesforce.com in building specialty healthcare-focused verticals at 4therapy.com, CRC Health Group and Senior Transitions.
Narinder Singh, CEO from DemandResults’ partner company Appirio, took the main Dreamforce stage to discuss Salesforce Chatter. Chatter is a promising app that brings Facebook-like functionality to a business environment, allowing employees to monitor discussion threads from other employees as well as data and alerts from Salesforce.com apps in real-time. Appirio also shared the spotlight when Avon demonstrated a Force.com-powered referral engine built by Appirio to run on Facebook. According to Avon, purchases made through the Facebook app were roughly double their average order size.
Avon is one of many enterprise-level customers that started using Salesforce.com CRM but are now rolling out apps and other efforts in Force.com. It’s exciting to watch the platform explode right before our eyes, and it was great to get firsthand feedback on our pitch for the forthcoming SEO for Salesforce app.
Founder and CEO
Interactive Director
DemandResults, Appirio Featured at Dreamforce
The cloud computing revolution proved to be mightier than the poor economy once again this year, as the DemandResults team joined a record 19,000 Dreamforce attendees in San Francisco. The scale and production quality of the event was once again taken up a notch, with sessions sprawling to new areas of Moscone Center and overflowing rooms at surrounding hotels. Luminaries joining Salesforce CEO Mark Benihoff onstage included General Colin Powell, San Francisco Mayor Gavin Newsom and the Black Crowes. Strategic sessions on marketing, development and sales were led by a wide range of industry leaders including analysts from Virgin America, Twitter and Forrester Research.
The attendees were noticeably more international this year, coming from more than 60 countries around the world. And although Salesforce did not release details regarding professional track, it seemed that there was much more interest in cloud computing topics affecting customer service, marketing and social media than ever before.
Our very own DemandResults CEO Howard Brown offered evidence-based marketing tips and fielded questions in two standing-room-only sessions. The first, “Search Engine Marketing Junkies,” included brief presentations by DemandBase’s Jason Stewart, CPC Search’s Terry Whalen and Lauren Vaccerello and Sean Whiteley from Salesforce.com. The questions from the audience to the panel demonstrated, more than anything, a great desire to learn more about SEO and how Google’s policies regarding duplicate content and similar issues may be impacting their business.
The second session, titled “Improve the Health of Your Business by Being Service-Oriented,” focused on service issues within the healthcare industry. Brown discussed the use of Salesforce.com in building specialty healthcare-focused verticals at 4therapy.com, CRC Health Group and Senior Transitions.
Narinder Singh, CEO from DemandResults’ partner company Appirio, took the main Dreamforce stage to discuss Salesforce Chatter. Chatter is a promising app that brings Facebook-like functionality to a business environment, allowing employees to monitor discussion threads from other employees as well as data and alerts from Salesforce.com apps in real-time. Appirio also shared the spotlight when Avon demonstrated a Force.com-powered referral engine built by Appirio to run on Facebook. According to Avon, purchases made through the Facebook app were roughly double their average order size.
Avon is one of many enterprise-level customers that started using Salesforce.com CRM but are now rolling out apps and other efforts in Force.com. It’s exciting to watch the platform explode right before our eyes, and it was great to get firsthand feedback on our pitch for the forthcoming SEO for Salesforce app.