Category Archives: Social Media Marketing
Saturday, 24 October 2009
Your Tweets on Google: 3 Things Every Company Should Do Right Now
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As a result of separate deals with search giant Google and upstart Bing, Twitter feeds are coming to a search engine near you. Even as Twitter struggles with monetizing its service and holding spam down to acceptable levels, it has achieved search marketing value as search engines vie to be kings of the "real time Web."
Friday, 09 October 2009
The Twitter Analytics Wish List
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As reported by the Los Angeles Times , Twitter co-founder Biz Stone has committed to developing a revenue strategy by offering special features to businesses, including corporate accounts with special features. Stone specifically mentioned rolling out an analytics package for businesses.
Also posted in Customer Relationship Management (CRM), Industry News Tagged Social Media, twitter Leave a comment
Monday, 28 September 2009
Marketing Study: Facebook Users Much More Affluent
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With Facebook's Beacon service being shuttered due to a class action suit, advertisers just got the incentive they needed to slog ahead in their social media marketing efforts: proof of a highly lucrative demographic.
Also posted in Industry News Tagged Facebook, Marketing, Social Media, social networking Leave a comment
Thursday, 03 September 2009
Google Bomb: What Every Business (and Marketer) Should Know About Reputation Management and “Authority”
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Sue Scheff, founder of child and parenting advocacy organization PURE, was astonished when someone began attacking her reputation online. Scheff’s attacker posted comments on numerous Web forums in which Scheff was labled a “con artist,” leading to a lawsuit in which Sheff won $11.3 million.
Wednesday, 02 September 2009
Using Social Media to Create Mobile App Buzz
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Nobody knows precisely how many iPhone apps there are. This is because aside from the tens of thousands of apps on the iPhone app store, Apple rejects an untold number of apps each week. The reasons for rejection are numerous, ranging from piracy concerns to functionality that duplicates something offered natively on the iPhone.
Also posted in Facebook Apps, Reputation Management, Reputation Monitoring Tagged apps, Facebook, iPhone, Social Media, twitter Leave a comment
Tuesday, 11 August 2009
Teens Don’t Tweet: What it Means for Social Media Marketing
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This week Neilson proved with numbers what many have suspected anecdotally: there are very few teens on Twitter. Furthermore, there are very few users who are still in college.
Friday, 19 June 2009
Trends in Facebook App Popularity
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Tracking trends in Facebook app usage is important for social media marketers. When Facebook users add and use applications, they are doing far more than having a meaningful interaction with a brand or concept. They are also providing more information about their preferences, friends and desires than they ever would by simply becoming a Fan of a brand page.
Friday, 12 June 2009
Three Ways to Get More out of Your Company’s Twitter Presence
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So your company has established a heartbeat on Twitter. Someone in the organization is tasked with tweeting with some regularity, and the account is accruing followers. Great. Now what? What exactly do you expect to get in return for all your tweeting? Do you have a Twitter strategy?
Founder and CEO
VP, Marketing
Banking on the Facebook App Economy