Category Archives: Social Media Marketing

Wednesday, 03 March 2010

Social Media Optimization: Facebook Pages Now More Important than Ever in Google Search

This week, Facebook Pages (typically created by businesses, organizations and artists) have started to appear in Google search results. With this highly anticipated move, it’s more important than ever to include Facebook as a vital part of your social media optimization (SMO) and SEO campaigns.

Also posted in Industry News, Public Relations (PR), Reputation Management, Reputation Monitoring, Social Media Optimization (SMO) | Tagged Facebook, google, Marketing, search, SEO, SMO, Social Media, Social Media Optimization, social networking | Leave a comment

Friday, 19 February 2010

Facebook Ad Conversion Tracking Announced

By William Tyree

Facebook is finally testing a conversion tracking tool that will make it easier for advertisers to track the number of Fans, impressions and clicks gained as a result of an ad campaign.

Also posted in Industry News, Pay-Per-Click Advertising (PPC), Search Marketing (SEM) | Tagged AdWords, Facebook, ppc, sem, social networking | Leave a comment

Monday, 14 December 2009

DemandResults, Appirio Featured at Dreamforce

By William Tyree

The cloud computing revolution proved to be mightier than the poor economy once again this year, as the DemandResults team joined a record 19,000 Dreamforce attendees in San Francisco. The scale and production quality of the event was once again taken up a notch, with sessions sprawling to new areas of Moscone Center and overflow rooms at surrounding hotels. Luminaries joining Salesforce CEO Mark Benihoff onstage included General Colin Powell, San Francisco Mayor Gavin Newsom and the Black Crowes.

Also posted in B2B Lead Generation, Customer Relationship Management (CRM), Industry News, Public Relations (PR), Search Engine Optimization (SEO), Search Marketing (SEM) | Tagged Cloud, Marketing, SalesForce.com, search, search engine, sem, Social Media | Leave a comment

Monday, 07 December 2009

Bing Maps Apps Creates a New Ad Frontier

By William Tyree

Available at http://www.bing.com/maps/explore/, the Map Apps feature adds a dazzling array of searchable restaurants, businesses, hotels, traffic and neighborhood information. The architecture is highly browsable, allowing quick access to information in a highly appealing format.

Also posted in Industry News, Search Marketing (SEM) | Tagged apps, Bing, google, search, search engine, social networking, twitter | Leave a comment

Tuesday, 03 November 2009

Banking on the Facebook App Economy

By William Tyree

Some prominent Facebook app developers breathed a heavy sigh of despair last week when Facebook announced that it would effectively mute involuntary app notifications messages (e.g. “Mark Just Leveled Up in Mafia Wars”). For some of the huge gaming apps, such as Mafia Wars and Farmville, notifications generated major traffic – as much as 70%, according to TechCrunch’s Michael Arrington.

Also posted in Customer Relationship Management (CRM), Facebook Apps, Industry News, Lead Generation, Paid Content | Tagged apps, Facebook, Social Media | Leave a comment

Saturday, 24 October 2009

Your Tweets on Google: 3 Things Every Company Should Do Right Now

By William Tyree

As a result of separate deals with search giant Google and upstart Bing, Twitter feeds are coming to a search engine near you. Even as Twitter struggles with monetizing its service and holding spam down to acceptable levels, it has achieved search marketing value as search engines vie to be kings of the "real time Web."

Also posted in Customer Relationship Management (CRM), Industry News, Reputation Management, Reputation Monitoring, Search Engine Optimization (SEO) | Tagged Bing, google, Social Media, social networking, twitter | Leave a comment

Friday, 09 October 2009

The Twitter Analytics Wish List

By William Tyree

As reported by the Los Angeles Times , Twitter co-founder Biz Stone has committed to developing a revenue strategy by offering special features to businesses, including corporate accounts with special features. Stone specifically mentioned rolling out an analytics package for businesses.

Also posted in Customer Relationship Management (CRM), Industry News | Tagged Social Media, twitter | Leave a comment

Monday, 28 September 2009

Marketing Study: Facebook Users Much More Affluent

By William Tyree

With Facebook's Beacon service being shuttered due to a class action suit, advertisers just got the incentive they needed to slog ahead in their social media marketing efforts: proof of a highly lucrative demographic.

Also posted in Industry News | Tagged Facebook, Marketing, Social Media, social networking | Leave a comment

Thursday, 03 September 2009

Google Bomb: What Every Business (and Marketer) Should Know About Reputation Management and “Authority”

By William Tyree

Sue Scheff, founder of child and parenting advocacy organization PURE, was astonished when someone began attacking her reputation online. Scheff’s attacker posted comments on numerous Web forums in which Scheff was labled a “con artist,” leading to a lawsuit in which Sheff won $11.3 million.

Also posted in Customer Relationship Management (CRM), Lead Generation, Public Relations (PR), Reputation Management, Reputation Monitoring, Search Engine Optimization (SEO) | Tagged B2B, google, search engine, SEO, Social Media | Leave a comment

Wednesday, 02 September 2009

Using Social Media to Create Mobile App Buzz

By William Tyree

Nobody knows precisely how many iPhone apps there are. This is because aside from the tens of thousands of apps on the iPhone app store, Apple rejects an untold number of apps each week. The reasons for rejection are numerous, ranging from piracy concerns to functionality that duplicates something offered natively on the iPhone.