Category Archives: SEO & Marketing Tools

Wednesday, 12 May 2010

How Twitter Hashtags Can Hurt Your SMO Strategy

Hashtags are symbols that start with a pound sign, followed by a keyword that attempts to organize the topic into a thread or category (#SEO, #worldcup, #ladygaga). From the time the first hashtag appeared on Twitter in 2007, they have helped organize seemingly disparate posts into cohesive themes, aided followers in finding like-minded souls when using Twitter search, and become useful in promoting events.

Also posted in Industry News, Social Media Marketing, Social Media Optimization (SMO) | Tagged Evidence Based Marketing, google, Marketing, SMO, Social Media, Social Media Optimization, social networking, twitter | Leave a comment

Friday, 23 April 2010

SMO Strategy: How to Leverage Facebook’s New Developer Plugins

By William Tyree

Facebook’s new developer offerings are a boon to social media optimization strategies, enabling Web publishers to quickly turn ordinary Web content into distributable social objects. At the heart of the strategy is transforming the “Fan” button utilized by brand and organization Facebook pages into the “Like” button.

Also posted in Industry News, Lead Generation, Public Relations (PR), Reputation Management, Reputation Monitoring, Social Media Marketing, Social Media Optimization (SMO) | Tagged Evidence Based Marketing, Facebook, Marketing, SMO, Social Media, Social Media Optimization, social networking | 1 Comment

Wednesday, 14 April 2010

How Site Speed Affects Google Search Ranking

By William Tyree

After at least a year of public discussion, Google officially announced that site speed – roughly defined as page load time – is a part of Google’s search algorithm. Our clients are already asking us how this change will affect their search ranking, and whether it’s something they should pay attention to.

Also posted in Industry News, Search Engine Optimization (SEO) | Tagged google, search engine, SEO, site speed | 1 Comment

Monday, 15 March 2010

B2Bs To Increase Social Media Spend

By William Tyree

Reports on increased B2C spending in social media are nothing new, but according to a report compiled by Duke University’s Fuqua School of Business and American Marketing Association, social media spend by B2B services are on the rise.

Also posted in B2B Lead Generation, Customer Relationship Management (CRM), Industry News, Social Media Marketing, Social Media Optimization (SMO) | Tagged B2B, Evidence Based Marketing, Facebook, Marketing, SMO, Social Media, Social Media Optimization, social networking, twitter | Leave a comment

Thursday, 28 January 2010

Salesforce Cites SEO for Salesforce App in Best Practice Whitepaper

By William Tyree

Back in November, just before the Dreamforce conference, DemandResults launched our answer to that fundamental question – SEO for Salesforce, a highly configurable Salesforce.com app that enables companies to track which organic keywords convert to leads, opportunities and sales.

Also posted in B2B Lead Generation, Industry News, Lead Generation, SalesForce Apps, Search Engine Optimization (SEO), Search Marketing (SEM) | Tagged apps, B2B, Cloud, google, Marketing, SalesForce.com, search, search engine, sem, SEO | Leave a comment

Tuesday, 08 December 2009

Will Google’s Personalized Search Results be Bad for Startups?

By William Tyree

Ever have the feeling you’re being followed? You aren’t imagining things. Google is keeping a record of your online search history, and as a result, you’ll likely never experience Google in the same way as anyone else again.

Also posted in Industry News, Lead Generation, Search Engine Optimization (SEO), Search Marketing (SEM) | Tagged google, Marketing, search, search engine, sem, SEO | Leave a comment

Friday, 25 September 2009

Measuring SEO Impact on Sales

By William Tyree

For most companies, the options for tracking SEO value to the bottom line are somewhat limited. Traffic gains and quality of organic keyword traffic are good indicators, but there's still a huge data gap between marketing capability and sales. Ranking for high-value keywords on search engine results pages (SERPS) is typically an SEO campaign's primary objective, but there's still a disconnect between search ranking and its value to the bottom line.

Also posted in Industry News, SalesForce Apps, Search Engine Optimization (SEO) | Tagged apps, Cloud, SalesForce.com, SEO | Leave a comment

Friday, 18 September 2009

Google: No Such Thing as a Duplicate Content “Penalty” (But the Ramifications Are Just as Bad)

By William Tyree

Earlier this week, Google sent engineer Greg Grothaus in front of the camera to discuss a topic that should be important to anyone with a Web presence – duplicate content. Grothaus’ mission was to tell the world that the “penalty” rumored to be imposed on Web sites that post identical content in multiple locations is, in his words, a “myth.”

Also posted in Industry News, Search Engine Optimization (SEO), Search Marketing (SEM) | Tagged google, search engine, SEO | Leave a comment

Thursday, 10 September 2009

Google AdWords Unveils New “Opportunities” Tab

By William Tyree

Domestic AdWords users discovered a new item in their AdWords top navigation this week - a beta tab called"Opportunities." This effort appears to be Google's strategy for increasing usage around its automated account optimization tools, which have been in AdWords for some time but have been more difficult to find.

Also posted in Industry News, Pay-Per-Click Advertising (PPC) | Tagged AdWords, google, ppc | Leave a comment

Wednesday, 26 August 2009

Why the Most Popular WordPress Plugins Are SEO-Centric

By William Tyree

What is the most striking about the list of 25 Most Commonly Used Wordpress Plugins --published by Line25.com, a blog focusing on web design--is how little the plugins actually have to do with actual web design.

Also posted in Blogging, Lead Generation, Search Engine Optimization (SEO) | Tagged blog, SEO, web design, Wordpress | Leave a comment