Category Archives: SEO & Marketing Tools

Thursday, 28 January 2010

Salesforce Cites SEO for Salesforce App in Best Practice Whitepaper

By William Tyree
Back in November, just before the Dreamforce conference, DemandResults launched our answer to that fundamental question – SEO for Salesforce, a highly configurable Salesforce.com app that enables companies to track which organic keywords convert to leads, opportunities and sales.
Also posted in B2B Lead Generation, Industry News, Lead Generation, SalesForce Apps, Search Engine Optimization (SEO), Search Marketing (SEM) | Tagged , , , , , , , , , | Leave a comment
Tuesday, 08 December 2009

Will Google’s Personalized Search Results be Bad for Startups?

By William Tyree
Ever have the feeling you’re being followed? You aren’t imagining things. Google is keeping a record of your online search history, and as a result, you’ll likely never experience Google in the same way as anyone else again.
Also posted in Industry News, Lead Generation, Search Engine Optimization (SEO), Search Marketing (SEM) | Tagged , , , , , | Leave a comment
Friday, 25 September 2009

Measuring SEO Impact on Sales

By William Tyree
For most companies, the options for tracking SEO value to the bottom line are somewhat limited. Traffic gains and quality of organic keyword traffic are good indicators, but there's still a huge data gap between marketing capability and sales. Ranking for high-value keywords on search engine results pages (SERPS) is typically an SEO campaign's primary objective, but there's still a disconnect between search ranking and its value to the bottom line.
Also posted in Industry News, SalesForce Apps, Search Engine Optimization (SEO) | Tagged , , , | Leave a comment
Friday, 18 September 2009

Google: No Such Thing as a Duplicate Content “Penalty” (But the Ramifications Are Just as Bad)

By William Tyree
Earlier this week, Google sent engineer Greg Grothaus in front of the camera to discuss a topic that should be important to anyone with a Web presence – duplicate content. Grothaus’ mission was to tell the world that the “penalty” rumored to be imposed on Web sites that post identical content in multiple locations is, in his words, a “myth.”
Also posted in Industry News, Search Engine Optimization (SEO), Search Marketing (SEM) | Tagged , , | Leave a comment
Thursday, 10 September 2009

Google AdWords Unveils New “Opportunities” Tab

By William Tyree
Domestic AdWords users discovered a new item in their AdWords top navigation this week - a beta tab called"Opportunities." This effort appears to be Google's strategy for increasing usage around its automated account optimization tools, which have been in AdWords for some time but have been more difficult to find.
Also posted in Industry News, Pay-Per-Click Advertising (PPC) | Tagged , , | Leave a comment
Wednesday, 26 August 2009

Why the Most Popular Wordpress Plugins Are SEO-Centric

By William Tyree
What is the most striking about the list of 25 Most Commonly Used Wordpress Plugins --published by Line25.com, a blog focusing on web design--is how little the plugins actually have to do with actual web design.
Also posted in Blogging, Lead Generation, Search Engine Optimization (SEO) | Tagged , , , | Leave a comment
Wednesday, 19 August 2009

Content Writing for B2B SEO Campaigns

By William Tyree
Meeting a client's SEO goals typically requires far more than web site optimization. More often than not, new content development - and significant revision of existing content - is a necessary component of the process. With that said, content development for B2B clients is its own animal, and requires an approach that is far different from B2C SEO campaigns.
Also posted in B2B Lead Generation, Lead Generation, Pay-Per-Click Advertising (PPC), Search Engine Optimization (SEO) | Tagged , , , | Leave a comment
Tuesday, 18 August 2009

Three Powerful Ways to Drive B2B Lead Conversions

By William Tyree
Distributing 1000-10,000 word documents is definitely old school. But large-ticket B2B buyers, especially in the tech space, download them by the thousands each day.
Also posted in B2B Lead Generation, Customer Relationship Management (CRM), Public Relations (PR) | Tagged , , | Leave a comment
Wednesday, 12 August 2009

Google’s New Caffeine Search Engine Underscores Importance of Content ‘Freshness’

By William Tyree
Not content to let Microsoft’s Bing steal the search spotlight for long, Google unveiled an improved version of its search engine for testing this week.
Also posted in Search Engine Optimization (SEO), Search Marketing (SEM) | Tagged , , | Leave a comment
Monday, 01 June 2009

How Evidence-Based Marketing Could Change Ad Culture

By William Tyree
Who needs online product testing? Candy bar company Mars, for one. The company just rolled a marketing campaign for Fling, a chocolate bar aimed squarely at women. But a lot has changed in the 20 years since Mars last introduced a new product, including the ability to conduct small, focused tests on highly specific online demographics, before commiting to a single strategy that requires vast offline investment. All indications are that Mars skipped this step, preferring instead to kick it old school and test a single product strategy in the world's 5th largest economy (California).
Also posted in Lead Generation | Tagged | Leave a comment