Category Archives: Search Marketing (SEM)

Wednesday, 12 August 2009

Google’s New Caffeine Search Engine Underscores Importance of Content ‘Freshness’

By William Tyree
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Not content to let Microsoft’s Bing steal the search spotlight for long, Google unveiled an improved version of its search engine for testing this week.
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Friday, 24 July 2009

The Associated Press Picks a Fight with Google, Biting the Hand that Feeds

By William Tyree
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In a move that could change the way news is disseminated and found on the Web, the Associated Press (AP) has declared that its news articles should no longer be freely indexed in search engines such as Google, Bing and Yahoo without permission. AP President Tom Curley’s statement means that even minimal use of a news article online should require a licensing agreement.
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Wednesday, 03 June 2009

Content Is Even More Kingly as Google Evaporates Excess PageRank

By William Tyree
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Sculpting PageRank has been a powerful and sanctioned SEO practice since Google officially blessed it in 2007. PageRank measurement is Google's way of assigning a finite amount of trust to pages that are deemed to be important. SEOs have learned to manipulate PageRank by using a variety of methods to pass importance (or deny importance) to other sites and pages. As reported by WebProNews, Google's Matt Cutts announced a change in the Google algorithm that is a game changer in terms of PageRank sculpting.
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Friday, 15 May 2009

As Search Queries Get Longer, Search Ad Coverage Gets Smaller

By William Tyree
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According to comScore data, there is conclusive evidence that American search queries are getting longer. And as searchers use more words in order create more accurate search results, the net ad coverage over search results - defined as the percentage of search engine results pages for which there are paid ads - is actually shrinking significantly.
Also posted in Pay-Per-Click Advertising (PPC) | Tagged , | Leave a comment
Tuesday, 07 April 2009

Ad Revenue Trends Toward Evidence-Based Marketing

By William Tyree
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Online ad revenue gained ground during 2008, according to an industry survey conducted by PricewaterhouseCoopers and sponsored by the Interactive Advertising Bureau (IAB). As expected, Search Engine Marketing (SEM) was the top gainer. Search marketing offers the unique opportunity to offer a product at the exact moment that a search query is performed.
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Wednesday, 25 March 2009

Twitter Angling for Search Rankings

By William Tyree
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Twitter has launched the latest volley in the war for social media supremacy by changing the configuration of HTML page titles in hopes of achieving higher search rankings on individuals and businesses. Previously, page titles read Twitter/"username," while the new pages titles display the person's name, followed by a user name in parenthases followed by "on Twitter" ["William Tyree (WilliamTyree) on Twitter"]. TechCrunch's Robin Wauters reports that his Twitter page, and that of many of his associates, now ranks higher in Google SERPS than their blogs and LinkedIn pages.
Also posted in Search Engine Optimization (SEO), Social Media Marketing | Tagged | Leave a comment