Category Archives: Search Marketing (SEM)

Friday, 19 February 2010

Facebook Ad Conversion Tracking Announced

By William Tyree
Facebook is finally testing a conversion tracking tool that will make it easier for advertisers to track the number of Fans, impressions and clicks gained as a result of an ad campaign.
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Thursday, 28 January 2010

Salesforce Cites SEO for Salesforce App in Best Practice Whitepaper

By William Tyree
Back in November, just before the Dreamforce conference, DemandResults launched our answer to that fundamental question – SEO for Salesforce, a highly configurable Salesforce.com app that enables companies to track which organic keywords convert to leads, opportunities and sales.
Also posted in B2B Lead Generation, Industry News, Lead Generation, SEO & Marketing Tools, SalesForce Apps, Search Engine Optimization (SEO) | Tagged , , , , , , , , , | Leave a comment
Wednesday, 23 December 2009

Top Search Marketing Stories for 2010

By William Tyree
There were arguably more significant changes for search marketers during 2009 than in any previous year. However, most of these stories aren’t over yet. Staying abreast of all these issues will be essential to being competitive in the coming year.
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Monday, 14 December 2009

DemandResults, Appirio Featured at Dreamforce

By William Tyree
The cloud computing revolution proved to be mightier than the poor economy once again this year, as the DemandResults team joined a record 19,000 Dreamforce attendees in San Francisco. The scale and production quality of the event was once again taken up a notch, with sessions sprawling to new areas of Moscone Center and overflow rooms at surrounding hotels. Luminaries joining Salesforce CEO Mark Benihoff onstage included General Colin Powell, San Francisco Mayor Gavin Newsom and the Black Crowes.
Also posted in B2B Lead Generation, Customer Relationship Management (CRM), Industry News, Public Relations (PR), Search Engine Optimization (SEO), Social Media Marketing | Tagged , , , , , , | Leave a comment
Tuesday, 08 December 2009

Will Google’s Personalized Search Results be Bad for Startups?

By William Tyree
Ever have the feeling you’re being followed? You aren’t imagining things. Google is keeping a record of your online search history, and as a result, you’ll likely never experience Google in the same way as anyone else again.
Also posted in Industry News, Lead Generation, SEO & Marketing Tools, Search Engine Optimization (SEO) | Tagged , , , , , | Leave a comment
Monday, 07 December 2009

Bing Maps Apps Creates a New Ad Frontier

By William Tyree
Available at http://www.bing.com/maps/explore/, the Map Apps feature adds a dazzling array of searchable restaurants, businesses, hotels, traffic and neighborhood information. The architecture is highly browsable, allowing quick access to information in a highly appealing format.
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Monday, 05 October 2009

Objections to Online Tracking Point to Opportunities in Search Marketing

By William Tyree
A new university study, “Americans Object to Tailored Advertising and Three Activities that Enable It,” may spark legislation that makes it much more difficult for Web marketers to track users’ behavior online and deliver ads that are targeted to their tastes.
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Friday, 18 September 2009

Google: No Such Thing as a Duplicate Content “Penalty” (But the Ramifications Are Just as Bad)

By William Tyree
Earlier this week, Google sent engineer Greg Grothaus in front of the camera to discuss a topic that should be important to anyone with a Web presence – duplicate content. Grothaus’ mission was to tell the world that the “penalty” rumored to be imposed on Web sites that post identical content in multiple locations is, in his words, a “myth.”
Also posted in Industry News, SEO & Marketing Tools, Search Engine Optimization (SEO) | Tagged , , | Leave a comment
Wednesday, 12 August 2009

Google’s New Caffeine Search Engine Underscores Importance of Content ‘Freshness’

By William Tyree
Not content to let Microsoft’s Bing steal the search spotlight for long, Google unveiled an improved version of its search engine for testing this week.
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Friday, 24 July 2009

The Associated Press Picks a Fight with Google, Biting the Hand that Feeds

By William Tyree
In a move that could change the way news is disseminated and found on the Web, the Associated Press (AP) has declared that its news articles should no longer be freely indexed in search engines such as Google, Bing and Yahoo without permission. AP President Tom Curley’s statement means that even minimal use of a news article online should require a licensing agreement.
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