Category Archives: Search Marketing (SEM)

Monday, 28 June 2010

3 Reasons Why Bing Delivers Better PPC Results Than Google AdWords

In our last blog post, we revealed that DemandResults has reaped a 54.5% lower cost-per-conversion ratios in Microsoft AdCenter than Google AdWords in our head-to-head tests.

Also posted in Customer Relationship Management (CRM), Industry News, Pay-Per-Click Advertising (PPC) | Tagged AdWords, Bing, google, search engine, sem | 1 Comment

Wednesday, 23 June 2010

Bing Search PPC Conversion Cost 54.5% Lower Than Google AdWords

By William Tyree

Looking for an SEM game changer? If you haven’t yet tested Bing PPC ads, it might be worth looking into. The network seems to have just the right mix of competition levels, demographics and market share to provide significant savings in the verticals we tested.

Also posted in Industry News, Pay-Per-Click Advertising (PPC) | Tagged AdWords, Bing, google, ppc, sem | Leave a comment

Friday, 19 February 2010

Facebook Ad Conversion Tracking Announced

By William Tyree

Facebook is finally testing a conversion tracking tool that will make it easier for advertisers to track the number of Fans, impressions and clicks gained as a result of an ad campaign.

Also posted in Industry News, Pay-Per-Click Advertising (PPC), Social Media Marketing | Tagged AdWords, Facebook, ppc, sem, social networking | Leave a comment

Thursday, 28 January 2010

Salesforce Cites SEO for Salesforce App in Best Practice Whitepaper

By William Tyree

Back in November, just before the Dreamforce conference, DemandResults launched our answer to that fundamental question – SEO for Salesforce, a highly configurable Salesforce.com app that enables companies to track which organic keywords convert to leads, opportunities and sales.

Also posted in B2B Lead Generation, Industry News, Lead Generation, SEO & Marketing Tools, SalesForce Apps, Search Engine Optimization (SEO) | Tagged apps, B2B, Cloud, google, Marketing, SalesForce.com, search, search engine, sem, SEO | Leave a comment

Wednesday, 23 December 2009

DemandResults, Appirio Featured at Dreamforce

By William Tyree

The cloud computing revolution proved to be mightier than the poor economy once again this year, as the DemandResults team joined a record 19,000 Dreamforce attendees in San Francisco. The scale and production quality of the event was once again taken up a notch, with sessions sprawling to new areas of Moscone Center and overflow rooms at surrounding hotels. Luminaries joining Salesforce CEO Mark Benihoff onstage included General Colin Powell, San Francisco Mayor Gavin Newsom and the Black Crowes.

Also posted in B2B Lead Generation, Customer Relationship Management (CRM), Industry News, Public Relations (PR), Search Engine Optimization (SEO), Social Media Marketing | Tagged Cloud, Marketing, SalesForce.com, search, search engine, sem, Social Media | Leave a comment

Tuesday, 08 December 2009

Will Google’s Personalized Search Results be Bad for Startups?

By William Tyree

Ever have the feeling you’re being followed? You aren’t imagining things. Google is keeping a record of your online search history, and as a result, you’ll likely never experience Google in the same way as anyone else again.

Also posted in Industry News, Lead Generation, SEO & Marketing Tools, Search Engine Optimization (SEO) | Tagged google, Marketing, search, search engine, sem, SEO | Leave a comment

Monday, 07 December 2009

Bing Maps Apps Creates a New Ad Frontier

By William Tyree

Available at http://www.bing.com/maps/explore/, the Map Apps feature adds a dazzling array of searchable restaurants, businesses, hotels, traffic and neighborhood information. The architecture is highly browsable, allowing quick access to information in a highly appealing format.

Also posted in Industry News, Social Media Marketing | Tagged apps, Bing, google, search, search engine, social networking, twitter | Leave a comment

Monday, 05 October 2009

Objections to Online Tracking Point to Opportunities in Search Marketing

By William Tyree

A new university study, “Americans Object to Tailored Advertising and Three Activities that Enable It,” may spark legislation that makes it much more difficult for Web marketers to track users’ behavior online and deliver ads that are targeted to their tastes.

Also posted in Industry News | Tagged Evidence Based Marketing, Marketing, search engine, sem, SEO | Leave a comment

Friday, 18 September 2009

Google: No Such Thing as a Duplicate Content “Penalty” (But the Ramifications Are Just as Bad)

By William Tyree

Earlier this week, Google sent engineer Greg Grothaus in front of the camera to discuss a topic that should be important to anyone with a Web presence – duplicate content. Grothaus’ mission was to tell the world that the “penalty” rumored to be imposed on Web sites that post identical content in multiple locations is, in his words, a “myth.”

Also posted in Industry News, SEO & Marketing Tools, Search Engine Optimization (SEO) | Tagged google, search engine, SEO | Leave a comment