Category Archives: Search Engine Optimization (SEO)
Friday, 25 September 2009
Measuring SEO Impact on Sales
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For most companies, the options for tracking SEO value to the bottom line are somewhat limited. Traffic gains and quality of organic keyword traffic are good indicators, but there's still a huge data gap between marketing capability and sales. Ranking for high-value keywords on search engine results pages (SERPS) is typically an SEO campaign's primary objective, but there's still a disconnect between search ranking and its value to the bottom line.
Also posted in Industry News, SEO & Marketing Tools, SalesForce Apps Tagged apps, Cloud, SalesForce.com, SEO Leave a comment
Friday, 18 September 2009
Google: No Such Thing as a Duplicate Content “Penalty” (But the Ramifications Are Just as Bad)
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Earlier this week, Google sent engineer Greg Grothaus in front of the camera to discuss a topic that should be important to anyone with a Web presence – duplicate content. Grothaus’ mission was to tell the world that the “penalty” rumored to be imposed on Web sites that post identical content in multiple locations is, in his words, a “myth.”
Also posted in Industry News, SEO & Marketing Tools, Search Marketing (SEM) Tagged google, search engine, SEO Leave a comment
Thursday, 03 September 2009
Google Bomb: What Every Business (and Marketer) Should Know About Reputation Management and “Authority”
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Sue Scheff, founder of child and parenting advocacy organization PURE, was astonished when someone began attacking her reputation online. Scheff’s attacker posted comments on numerous Web forums in which Scheff was labled a “con artist,” leading to a lawsuit in which Sheff won $11.3 million.
Wednesday, 19 August 2009
Content Writing for B2B SEO Campaigns
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Meeting a client's SEO goals typically requires far more than web site optimization. More often than not, new content development - and significant revision of existing content - is a necessary component of the process. With that said, content development for B2B clients is its own animal, and requires an approach that is far different from B2C SEO campaigns.
Also posted in B2B Lead Generation, Lead Generation, Pay-Per-Click Advertising (PPC), SEO & Marketing Tools Tagged B2B, Evidence Based Marketing, ppc, SEO Leave a comment
Wednesday, 12 August 2009
Google’s New Caffeine Search Engine Underscores Importance of Content ‘Freshness’
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Not content to let Microsoft’s Bing steal the search spotlight for long, Google unveiled an improved version of its search engine for testing this week.
Also posted in SEO & Marketing Tools, Search Marketing (SEM) Tagged google, sem, SEO Leave a comment
Wednesday, 15 July 2009
Latest Forbes Study Reveals Need for Video SEO in B2B Space
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When it comes to making large business purchases, executives are increasingly likely to do much of the research themselves, according to the latest report issued by Forbes magazine. The report, called “Rise of the Digital C-Suite: How Executives Locate and Filter Business Information,” identifies a digital divide between executives under 50 that grew up with PCs and those over 50.
Wednesday, 03 June 2009
Content Is Even More Kingly as Google Evaporates Excess PageRank
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Sculpting PageRank has been a powerful and sanctioned SEO practice since Google officially blessed it in 2007. PageRank measurement is Google's way of assigning a finite amount of trust to pages that are deemed to be important. SEOs have learned to manipulate PageRank by using a variety of methods to pass importance (or deny importance) to other sites and pages. As reported by WebProNews, Google's Matt Cutts announced a change in the Google algorithm that is a game changer in terms of PageRank sculpting.
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Google Taking PageRank Information In-House