Category Archives: Search Engine Optimization (SEO)

Wednesday, 14 April 2010

How Site Speed Affects Google Search Ranking

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After at least a year of public discussion, Google officially announced that site speed – roughly defined as page load time – is a part of Google’s search algorithm. Our clients are already asking us how this change will affect their search ranking, and whether it’s something they should pay attention to.
Also posted in Industry News, SEO & Marketing Tools | Tagged , , , | 1 Comment
Monday, 12 April 2010

How Social Search is Predicting the Future of the Box Office

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For years, search marketers have been utilizing search data trends to make predictions that help calculate the probability that certain marketing messages might connect with audiences. As one small example, you have no doubt noticed an increase in Fortune 500 companies using the term “Cloud Computing” as of late.
Also posted in Industry News, Reputation Management, Reputation Monitoring, Social Media Marketing, Social Media Optimization (SMO) | Tagged , , , , , , , , | Leave a comment
Friday, 29 January 2010

Bing Continues to Grow Market Share Ahead of Yahoo Partnership

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ccording to Comscore data for December 2009, upstart search engine Bing continued to grow market share at the end of last year. Bing searches were up 70% from Microsoft’s previous product, LiveSearch, a year earlier.
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Thursday, 28 January 2010

Salesforce Cites SEO for Salesforce App in Best Practice Whitepaper

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Back in November, just before the Dreamforce conference, DemandResults launched our answer to that fundamental question – SEO for Salesforce, a highly configurable Salesforce.com app that enables companies to track which organic keywords convert to leads, opportunities and sales.
Also posted in B2B Lead Generation, Industry News, Lead Generation, SEO & Marketing Tools, SalesForce Apps, Search Marketing (SEM) | Tagged , , , , , , , , , | Leave a comment
Saturday, 09 January 2010

Bing Sends Mixed Signals on Directory Indexation and NoFollow Rules

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In a Bing community forum for Web publishers this week, a community member asked what he should do to get Bing to index his site pages more quickly. Program Manager Brett Yount verified an answer that advised community members to create backlinks to the Web site from sites that are indexed daily.
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Wednesday, 23 December 2009

Top Search Marketing Stories for 2010

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There were arguably more significant changes for search marketers during 2009 than in any previous year. However, most of these stories aren’t over yet. Staying abreast of all these issues will be essential to being competitive in the coming year.
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Monday, 14 December 2009

DemandResults, Appirio Featured at Dreamforce

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The cloud computing revolution proved to be mightier than the poor economy once again this year, as the DemandResults team joined a record 19,000 Dreamforce attendees in San Francisco. The scale and production quality of the event was once again taken up a notch, with sessions sprawling to new areas of Moscone Center and overflow rooms at surrounding hotels. Luminaries joining Salesforce CEO Mark Benihoff onstage included General Colin Powell, San Francisco Mayor Gavin Newsom and the Black Crowes.
Also posted in B2B Lead Generation, Customer Relationship Management (CRM), Industry News, Public Relations (PR), Search Marketing (SEM), Social Media Marketing | Tagged , , , , , , | Leave a comment
Tuesday, 08 December 2009

Will Google’s Personalized Search Results be Bad for Startups?

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Ever have the feeling you’re being followed? You aren’t imagining things. Google is keeping a record of your online search history, and as a result, you’ll likely never experience Google in the same way as anyone else again.
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Tuesday, 17 November 2009

A Great New SEO Tool for Salesforce Users

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What happens when your customers find you in Google? Using many analytics programs, you can already track how many of your visitors become members, contact your sales team or make a purchase through a search query. If you use Google AdWords, you may even understand which paid keywords regularly convert to leads. But if you are a B2B business, or sell large-ticket items, you likely don’t know which organic keywords actually convert to sales.
Also posted in B2B Lead Generation, Industry News, Lead Generation, SalesForce Apps | Tagged , , , | 2 Comments
Saturday, 24 October 2009

Your Tweets on Google: 3 Things Every Company Should Do Right Now

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As a result of separate deals with search giant Google and upstart Bing, Twitter feeds are coming to a search engine near you. Even as Twitter struggles with monetizing its service and holding spam down to acceptable levels, it has achieved search marketing value as search engines vie to be kings of the "real time Web."
Also posted in Customer Relationship Management (CRM), Industry News, Reputation Management, Reputation Monitoring, Social Media Marketing | Tagged , , , , | Leave a comment