Category Archives: Search Engine Optimization (SEO)

Friday, 29 January 2010

Bing Continues to Grow Market Share Ahead of Yahoo Partnership

By William Tyree
ccording to Comscore data for December 2009, upstart search engine Bing continued to grow market share at the end of last year. Bing searches were up 70% from Microsoft’s previous product, LiveSearch, a year earlier.
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Thursday, 28 January 2010

Salesforce Cites SEO for Salesforce App in Best Practice Whitepaper

By William Tyree
Back in November, just before the Dreamforce conference, DemandResults launched our answer to that fundamental question – SEO for Salesforce, a highly configurable Salesforce.com app that enables companies to track which organic keywords convert to leads, opportunities and sales.
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Saturday, 09 January 2010

Bing Sends Mixed Signals on Directory Indexation and NoFollow Rules

By William Tyree
In a Bing community forum for Web publishers this week, a community member asked what he should do to get Bing to index his site pages more quickly. Program Manager Brett Yount verified an answer that advised community members to create backlinks to the Web site from sites that are indexed daily.
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Wednesday, 23 December 2009

Top Search Marketing Stories for 2010

By William Tyree
There were arguably more significant changes for search marketers during 2009 than in any previous year. However, most of these stories aren’t over yet. Staying abreast of all these issues will be essential to being competitive in the coming year.
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Monday, 14 December 2009

DemandResults, Appirio Featured at Dreamforce

By William Tyree
The cloud computing revolution proved to be mightier than the poor economy once again this year, as the DemandResults team joined a record 19,000 Dreamforce attendees in San Francisco. The scale and production quality of the event was once again taken up a notch, with sessions sprawling to new areas of Moscone Center and overflow rooms at surrounding hotels. Luminaries joining Salesforce CEO Mark Benihoff onstage included General Colin Powell, San Francisco Mayor Gavin Newsom and the Black Crowes.
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Tuesday, 08 December 2009

Will Google’s Personalized Search Results be Bad for Startups?

By William Tyree
Ever have the feeling you’re being followed? You aren’t imagining things. Google is keeping a record of your online search history, and as a result, you’ll likely never experience Google in the same way as anyone else again.
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Tuesday, 17 November 2009

A Great New SEO Tool for Salesforce Users

By William Tyree
What happens when your customers find you in Google? Using many analytics programs, you can already track how many of your visitors become members, contact your sales team or make a purchase through a search query. If you use Google AdWords, you may even understand which paid keywords regularly convert to leads. But if you are a B2B business, or sell large-ticket items, you likely don’t know which organic keywords actually convert to sales.
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Saturday, 24 October 2009

Your Tweets on Google: 3 Things Every Company Should Do Right Now

By William Tyree
As a result of separate deals with search giant Google and upstart Bing, Twitter feeds are coming to a search engine near you. Even as Twitter struggles with monetizing its service and holding spam down to acceptable levels, it has achieved search marketing value as search engines vie to be kings of the "real time Web."
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Friday, 16 October 2009

Google Taking PageRank Information In-House

By William Tyree
Since Google’s inception, the company has touted its patented PageRank algorithm as the bedrock of its technology. Google defines PageRank as a system that reflects the importance of individual Web pages. It does this, in part, by measuring the relevance and authority of links from one page to another. Unlike a democracy, however, not every vote counts equally.
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Friday, 25 September 2009

Measuring SEO Impact on Sales

By William Tyree
For most companies, the options for tracking SEO value to the bottom line are somewhat limited. Traffic gains and quality of organic keyword traffic are good indicators, but there's still a huge data gap between marketing capability and sales. Ranking for high-value keywords on search engine results pages (SERPS) is typically an SEO campaign's primary objective, but there's still a disconnect between search ranking and its value to the bottom line.
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