Category Archives: SalesForce Apps
Tuesday, 17 November 2009
A Great New SEO Tool for Salesforce Users
What happens when your customers find you in Google? Using many analytics programs, you can already track how many of your visitors become members, contact your sales team or make a purchase through a search query. If you use Google AdWords, you may even understand which paid keywords regularly convert to leads. But if you are a B2B business, or sell large-ticket items, you likely don’t know which organic keywords actually convert to sales.
Also posted in B2B Lead Generation, Industry News, Lead Generation, Search Engine Optimization (SEO) Tagged apps, B2B, search engine, SEO Leave a comment
Friday, 25 September 2009
Measuring SEO Impact on Sales
For most companies, the options for tracking SEO value to the bottom line are somewhat limited. Traffic gains and quality of organic keyword traffic are good indicators, but there's still a huge data gap between marketing capability and sales. Ranking for high-value keywords on search engine results pages (SERPS) is typically an SEO campaign's primary objective, but there's still a disconnect between search ranking and its value to the bottom line.
Also posted in Industry News, SEO & Marketing Tools, Search Engine Optimization (SEO) Tagged apps, Cloud, SalesForce.com, SEO Leave a comment
Thursday, 10 September 2009
Salesforce.com Twitter App Encourages Proactive Customer Service
With its new Salesforce for Twitter app, Salesforce.com has thrown its hat into the social media monitoring and customer service arena. The app is part of the CRM giant’s latest suite of SaaS customer service offerings, Service Cloud2.
Also posted in Customer Relationship Management (CRM), Reputation Management, Reputation Monitoring Tagged apps, Marketing, SalesForce.com, Social Media, twitter Leave a comment
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Salesforce Cites SEO for Salesforce App in Best Practice Whitepaper