Category Archives: Reputation Monitoring

Tuesday, 01 June 2010

How to Deal with Customer Angst in Social Media Channels

In the previous blog, I discuss the new book and site, Business Model Generation. One fundamental question that the book asks repeatedly is this: How do our Customer Segments want to be reached?

Also posted in Customer Relationship Management (CRM), Lead Generation, Public Relations (PR), Reputation Management, Social Media Marketing, Social Media Optimization (SMO) | Tagged blog, Business Development, Business Model, google, LinkedIn, Marketing, SEO, SMO, Social Media, Social Media Optimization, social networking, twitter | Leave a comment

Friday, 23 April 2010

SMO Strategy: How to Leverage Facebook’s New Developer Plugins

By William Tyree

Facebook’s new developer offerings are a boon to social media optimization strategies, enabling Web publishers to quickly turn ordinary Web content into distributable social objects. At the heart of the strategy is transforming the “Fan” button utilized by brand and organization Facebook pages into the “Like” button.

Also posted in Industry News, Lead Generation, Public Relations (PR), Reputation Management, SEO & Marketing Tools, Social Media Marketing, Social Media Optimization (SMO) | Tagged Evidence Based Marketing, Facebook, Marketing, SMO, Social Media, Social Media Optimization, social networking | 1 Comment

Monday, 12 April 2010

How Social Search is Predicting the Future of the Box Office

By William Tyree

For years, search marketers have been utilizing search data trends to make predictions that help calculate the probability that certain marketing messages might connect with audiences. As one small example, you have no doubt noticed an increase in Fortune 500 companies using the term “Cloud Computing” as of late.

Also posted in Industry News, Reputation Management, Search Engine Optimization (SEO), Social Media Marketing, Social Media Optimization (SMO) | Tagged google, Marketing, search engine, SEO, SMO, Social Media, Social Media Optimization, social networking, twitter | Leave a comment

Wednesday, 31 March 2010

How to Create a Company Social Media Policy

By William Tyree

Despite the massive investment in social media underway by most consumer brands and service-based businesses, most are still struggling in regards to their own employees’ use of networks such as LinkedIn, Facebook and Twitter. The lack of comfort with employee use of social media is such that many companies completely ban use from the workplace. This is utterly foolish.

Also posted in Customer Relationship Management (CRM), Public Relations (PR), Reputation Management, Social Media Marketing, Social Media Optimization (SMO) | Tagged Facebook, LinkedIn, Marketing, Social Media, Social Media Optimization, social networking, twitter | Leave a comment

Wednesday, 03 March 2010

Social Media Optimization: Facebook Pages Now More Important than Ever in Google Search

By William Tyree

This week, Facebook Pages (typically created by businesses, organizations and artists) have started to appear in Google search results. With this highly anticipated move, it’s more important than ever to include Facebook as a vital part of your social media optimization (SMO) and SEO campaigns.

Also posted in Industry News, Public Relations (PR), Reputation Management, Social Media Marketing, Social Media Optimization (SMO) | Tagged Facebook, google, Marketing, search, SEO, SMO, Social Media, Social Media Optimization, social networking | Leave a comment

Saturday, 24 October 2009

Your Tweets on Google: 3 Things Every Company Should Do Right Now

By William Tyree

As a result of separate deals with search giant Google and upstart Bing, Twitter feeds are coming to a search engine near you. Even as Twitter struggles with monetizing its service and holding spam down to acceptable levels, it has achieved search marketing value as search engines vie to be kings of the "real time Web."

Also posted in Customer Relationship Management (CRM), Industry News, Reputation Management, Search Engine Optimization (SEO), Social Media Marketing | Tagged Bing, google, Social Media, social networking, twitter | Leave a comment

Tuesday, 20 October 2009

What Google’s Sidewiki Means for Corporate Reputation Management – Part II

By William Tyree

In our last post, we discussed how Google's Sidewiki launch has sent corporate anxiety regarding brand management and PR off the charts. Today we’ll offer some tips for managing and monitoring Sidewiki.

Also posted in Customer Relationship Management (CRM), Public Relations (PR), Reputation Management | Tagged google, Marketing, search engine, sem, SEO | Leave a comment

Saturday, 17 October 2009

What Google’s Sidewiki Means for Corporate Reputation Management – Part I

By William Tyree

“You are surrounded. Come out with your hands up. We are in complete control of your brand. Resistance is futile.” No, this isn’t a direct quote from a legion of tech-savvy consumers. But it expresses the fears of businesses everywhere since Google debuted Sidewiki as a part of its browser toolbar several weeks ago.

Also posted in Blogging, Customer Relationship Management (CRM), Industry News, Reputation Management | Tagged google, Marketing, Social Media, social networking | Leave a comment

Thursday, 10 September 2009

Salesforce.com Twitter App Encourages Proactive Customer Service

By William Tyree

With its new Salesforce for Twitter app, Salesforce.com has thrown its hat into the social media monitoring and customer service arena. The app is part of the CRM giant’s latest suite of SaaS customer service offerings, Service Cloud2.

Also posted in Customer Relationship Management (CRM), Reputation Management, SalesForce Apps | Tagged apps, Marketing, SalesForce.com, Social Media, twitter | Leave a comment

Thursday, 03 September 2009

Google Bomb: What Every Business (and Marketer) Should Know About Reputation Management and “Authority”

By William Tyree

Sue Scheff, founder of child and parenting advocacy organization PURE, was astonished when someone began attacking her reputation online. Scheff’s attacker posted comments on numerous Web forums in which Scheff was labled a “con artist,” leading to a lawsuit in which Sheff won $11.3 million.