Category Archives: Reputation Monitoring
Saturday, 24 October 2009
Your Tweets on Google: 3 Things Every Company Should Do Right Now
As a result of separate deals with search giant Google and upstart Bing, Twitter feeds are coming to a search engine near you. Even as Twitter struggles with monetizing its service and holding spam down to acceptable levels, it has achieved search marketing value as search engines vie to be kings of the "real time Web."
Tuesday, 20 October 2009
What Google’s Sidewiki Means for Corporate Reputation Management – Part II
In our last post, we discussed how Google's Sidewiki launch has sent corporate anxiety regarding brand management and PR off the charts. Today we’ll offer some tips for managing and monitoring Sidewiki.
Also posted in Customer Relationship Management (CRM), Public Relations (PR), Reputation Management Tagged google, Marketing, search engine, sem, SEO Leave a comment
Saturday, 17 October 2009
What Google’s Sidewiki Means for Corporate Reputation Management – Part I
“You are surrounded. Come out with your hands up. We are in complete control of your brand. Resistance is futile.”
No, this isn’t a direct quote from a legion of tech-savvy consumers. But it expresses the fears of businesses everywhere since Google debuted Sidewiki as a part of its browser toolbar several weeks ago.
Also posted in Blogging, Customer Relationship Management (CRM), Industry News, Reputation Management Tagged google, Marketing, Social Media, social networking Leave a comment
Thursday, 10 September 2009
Salesforce.com Twitter App Encourages Proactive Customer Service
With its new Salesforce for Twitter app, Salesforce.com has thrown its hat into the social media monitoring and customer service arena. The app is part of the CRM giant’s latest suite of SaaS customer service offerings, Service Cloud2.
Also posted in Customer Relationship Management (CRM), Reputation Management, SalesForce Apps Tagged apps, Marketing, SalesForce.com, Social Media, twitter Leave a comment
Thursday, 03 September 2009
Google Bomb: What Every Business (and Marketer) Should Know About Reputation Management and “Authority”
Sue Scheff, founder of child and parenting advocacy organization PURE, was astonished when someone began attacking her reputation online. Scheff’s attacker posted comments on numerous Web forums in which Scheff was labled a “con artist,” leading to a lawsuit in which Sheff won $11.3 million.
Wednesday, 02 September 2009
Using Social Media to Create Mobile App Buzz
Nobody knows precisely how many iPhone apps there are. This is because aside from the tens of thousands of apps on the iPhone app store, Apple rejects an untold number of apps each week. The reasons for rejection are numerous, ranging from piracy concerns to functionality that duplicates something offered natively on the iPhone.
Also posted in Facebook Apps, Reputation Management, Social Media Marketing Tagged apps, Facebook, iPhone, Social Media, twitter Leave a comment
Friday, 28 August 2009
Brazen Careerist Social Networking site is Brazen Indeed
In the past two years, millions of less-than-secure professionals have taken to LinkedIn to expand their networks, join professional groups and beef up their resumes. Meanwhile, the LinkedIn app has been one of the fastest-growing Facebook apps as well, signaling an increasingly blurry line between professional and personal lives.
Also posted in Blogging, Facebook Apps, Public Relations (PR), Reputation Management Tagged apps, Facebook, Social Media, social networking Leave a comment
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Social Media Optimization: Facebook Pages Now More Important than Ever in Google Search