Category Archives: Reputation Management
Friday, 23 April 2010
SMO Strategy: How to Leverage Facebook’s New Developer Plugins
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Facebook’s new developer offerings are a boon to social media optimization strategies, enabling Web publishers to quickly turn ordinary Web content into distributable social objects. At the heart of the strategy is transforming the “Fan” button utilized by brand and organization Facebook pages into the “Like” button.
Monday, 12 April 2010
How Social Search is Predicting the Future of the Box Office
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For years, search marketers have been utilizing search data trends to make predictions that help calculate the probability that certain marketing messages might connect with audiences. As one small example, you have no doubt noticed an increase in Fortune 500 companies using the term “Cloud Computing” as of late.
Wednesday, 31 March 2010
How to Create a Company Social Media Policy
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Despite the massive investment in social media underway by most consumer brands and service-based businesses, most are still struggling in regards to their own employees’ use of networks such as LinkedIn, Facebook and Twitter. The lack of comfort with employee use of social media is such that many companies completely ban use from the workplace. This is utterly foolish.
Wednesday, 03 March 2010
Social Media Optimization: Facebook Pages Now More Important than Ever in Google Search
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This week, Facebook Pages (typically created by businesses, organizations and artists) have started to appear in Google search results. With this highly anticipated move, it’s more important than ever to include Facebook as a vital part of your social media optimization (SMO) and SEO campaigns.
Saturday, 24 October 2009
Your Tweets on Google: 3 Things Every Company Should Do Right Now
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As a result of separate deals with search giant Google and upstart Bing, Twitter feeds are coming to a search engine near you. Even as Twitter struggles with monetizing its service and holding spam down to acceptable levels, it has achieved search marketing value as search engines vie to be kings of the "real time Web."
Tuesday, 20 October 2009
What Google’s Sidewiki Means for Corporate Reputation Management – Part II
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In our last post, we discussed how Google's Sidewiki launch has sent corporate anxiety regarding brand management and PR off the charts. Today we’ll offer some tips for managing and monitoring Sidewiki.
Also posted in Customer Relationship Management (CRM), Public Relations (PR), Reputation Monitoring Tagged google, Marketing, search engine, sem, SEO Leave a comment
Saturday, 17 October 2009
What Google’s Sidewiki Means for Corporate Reputation Management – Part I
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“You are surrounded. Come out with your hands up. We are in complete control of your brand. Resistance is futile.”
No, this isn’t a direct quote from a legion of tech-savvy consumers. But it expresses the fears of businesses everywhere since Google debuted Sidewiki as a part of its browser toolbar several weeks ago.
Also posted in Blogging, Customer Relationship Management (CRM), Industry News, Reputation Monitoring Tagged google, Marketing, Social Media, social networking Leave a comment
Thursday, 10 September 2009
Salesforce.com Twitter App Encourages Proactive Customer Service
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With its new Salesforce for Twitter app, Salesforce.com has thrown its hat into the social media monitoring and customer service arena. The app is part of the CRM giant’s latest suite of SaaS customer service offerings, Service Cloud2.
Also posted in Customer Relationship Management (CRM), Reputation Monitoring, SalesForce Apps Tagged apps, Marketing, SalesForce.com, Social Media, twitter Leave a comment
Thursday, 03 September 2009
Google Bomb: What Every Business (and Marketer) Should Know About Reputation Management and “Authority”
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Sue Scheff, founder of child and parenting advocacy organization PURE, was astonished when someone began attacking her reputation online. Scheff’s attacker posted comments on numerous Web forums in which Scheff was labled a “con artist,” leading to a lawsuit in which Sheff won $11.3 million.
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How to Deal with Customer Angst in Social Media Channels