Category Archives: Public Relations (PR)
Monday, 14 December 2009
DemandResults, Appirio Featured at Dreamforce
The cloud computing revolution proved to be mightier than the poor economy once again this year, as the DemandResults team joined a record 19,000 Dreamforce attendees in San Francisco. The scale and production quality of the event was once again taken up a notch, with sessions sprawling to new areas of Moscone Center and overflow rooms at surrounding hotels. Luminaries joining Salesforce CEO Mark Benihoff onstage included General Colin Powell, San Francisco Mayor Gavin Newsom and the Black Crowes.
Tuesday, 20 October 2009
What Google’s Sidewiki Means for Corporate Reputation Management – Part II
In our last post, we discussed how Google's Sidewiki launch has sent corporate anxiety regarding brand management and PR off the charts. Today we’ll offer some tips for managing and monitoring Sidewiki.
Also posted in Customer Relationship Management (CRM), Reputation Management, Reputation Monitoring Tagged google, Marketing, search engine, sem, SEO Leave a comment
Thursday, 03 September 2009
Google Bomb: What Every Business (and Marketer) Should Know About Reputation Management and “Authority”
Sue Scheff, founder of child and parenting advocacy organization PURE, was astonished when someone began attacking her reputation online. Scheff’s attacker posted comments on numerous Web forums in which Scheff was labled a “con artist,” leading to a lawsuit in which Sheff won $11.3 million.
Friday, 28 August 2009
Brazen Careerist Social Networking site is Brazen Indeed
In the past two years, millions of less-than-secure professionals have taken to LinkedIn to expand their networks, join professional groups and beef up their resumes. Meanwhile, the LinkedIn app has been one of the fastest-growing Facebook apps as well, signaling an increasingly blurry line between professional and personal lives.
Also posted in Blogging, Facebook Apps, Reputation Management, Reputation Monitoring Tagged apps, Facebook, Social Media, social networking Leave a comment
Thursday, 27 August 2009
Bing Search vs. Yahoo: Making Sense of the Nonsense
This week Yahoo announced that, despite the two companies’ deal in which Bing is set to replace Yahoo’s search, the two companies will continue to compete.
Also posted in Pay-Per-Click Advertising (PPC), Reputation Management Tagged Bing, ppc, search engine, Yahoo Leave a comment
Tuesday, 18 August 2009
Three Powerful Ways to Drive B2B Lead Conversions
Distributing 1000-10,000 word documents is definitely old school. But large-ticket B2B buyers, especially in the tech space, download them by the thousands each day.
Friday, 12 June 2009
Three Ways to Get More out of Your Company’s Twitter Presence
So your company has established a heartbeat on Twitter. Someone in the organization is tasked with tweeting with some regularity, and the account is accruing followers. Great. Now what? What exactly do you expect to get in return for all your tweeting? Do you have a Twitter strategy?
Friday, 08 May 2009
The Best Twitter Tools (So Far)
Twitter continues to prove its merit as the premier free business PR & marketing tool (at least in its current form). Success stories are sprouting up everywhere. If you haven't yet read about Kogi, the L.A.-based mobile Korean barbecue business that tweeted its way to stardom, you really should. Twitter's success in empowering businesses across so many different industries is incredibly inspiring.
Founder and CEO
Interactive Director
Social Media Optimization: Facebook Pages Now More Important than Ever in Google Search