Category Archives: Public Relations (PR)
Wednesday, 26 May 2010
New Approaches to Business Model Generation
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If you're like us, you're constantly thinking about new ways to create value for customers, and how to improve or transform your business. Recently, DemandResults CEO Howard Brown had a chance to participate in a one-of-a-kind project that would amount to a global brain-dump on a canvas approach to business model innovation.
Friday, 23 April 2010
SMO Strategy: How to Leverage Facebook’s New Developer Plugins
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Facebook’s new developer offerings are a boon to social media optimization strategies, enabling Web publishers to quickly turn ordinary Web content into distributable social objects. At the heart of the strategy is transforming the “Fan” button utilized by brand and organization Facebook pages into the “Like” button.
Wednesday, 31 March 2010
How to Create a Company Social Media Policy
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Despite the massive investment in social media underway by most consumer brands and service-based businesses, most are still struggling in regards to their own employees’ use of networks such as LinkedIn, Facebook and Twitter. The lack of comfort with employee use of social media is such that many companies completely ban use from the workplace. This is utterly foolish.
Wednesday, 03 March 2010
Social Media Optimization: Facebook Pages Now More Important than Ever in Google Search
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This week, Facebook Pages (typically created by businesses, organizations and artists) have started to appear in Google search results. With this highly anticipated move, it’s more important than ever to include Facebook as a vital part of your social media optimization (SMO) and SEO campaigns.
Monday, 14 December 2009
DemandResults, Appirio Featured at Dreamforce
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The cloud computing revolution proved to be mightier than the poor economy once again this year, as the DemandResults team joined a record 19,000 Dreamforce attendees in San Francisco. The scale and production quality of the event was once again taken up a notch, with sessions sprawling to new areas of Moscone Center and overflow rooms at surrounding hotels. Luminaries joining Salesforce CEO Mark Benihoff onstage included General Colin Powell, San Francisco Mayor Gavin Newsom and the Black Crowes.
Tuesday, 20 October 2009
What Google’s Sidewiki Means for Corporate Reputation Management – Part II
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In our last post, we discussed how Google's Sidewiki launch has sent corporate anxiety regarding brand management and PR off the charts. Today we’ll offer some tips for managing and monitoring Sidewiki.
Also posted in Customer Relationship Management (CRM), Reputation Management, Reputation Monitoring Tagged google, Marketing, search engine, sem, SEO Leave a comment
Thursday, 03 September 2009
Google Bomb: What Every Business (and Marketer) Should Know About Reputation Management and “Authority”
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Sue Scheff, founder of child and parenting advocacy organization PURE, was astonished when someone began attacking her reputation online. Scheff’s attacker posted comments on numerous Web forums in which Scheff was labled a “con artist,” leading to a lawsuit in which Sheff won $11.3 million.
Friday, 28 August 2009
Brazen Careerist Social Networking site is Brazen Indeed
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In the past two years, millions of less-than-secure professionals have taken to LinkedIn to expand their networks, join professional groups and beef up their resumes. Meanwhile, the LinkedIn app has been one of the fastest-growing Facebook apps as well, signaling an increasingly blurry line between professional and personal lives.
Also posted in Blogging, Facebook Apps, Reputation Management, Reputation Monitoring Tagged apps, Facebook, Social Media, social networking Leave a comment
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