Category Archives: Marketing Automation

Monday, 01 February 2010

3 Strategies for Effective Marketing Automation Deployments

Last month, DemandResults sent a team of CRM and marketing automation specialists to Dallas to meet a sales team consisting of approximately 100 B2B software reps and 20 sales engineers. Our primary mission: introduce and train the company’s sales team in the use of a powerful set of marketing automation tools that would transform the way that they do business.

Friday, 11 September 2009

What is Marketing Automation?

By William Tyree

Until recently, the term "marketing automation" had grown slowly in popularity, becoming common corporate parlance only among a small group of SaaS developers in select parts of India and Silicon Valley. But during the past 3 months, "marketing automation" and "marketing automation software" have shot up Google's search trend ranking, totaling nearly 200,000 search queries in the U.S. in August alone.

Also posted in B2B Lead Generation, Lead Generation | Tagged Cloud, Evidence Based Marketing, Marketing, SalesForce.com | Leave a comment