Category Archives: Lead Generation

Wednesday, 19 August 2009

Content Writing for B2B SEO Campaigns

By William Tyree
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Meeting a client's SEO goals typically requires far more than web site optimization. More often than not, new content development - and significant revision of existing content - is a necessary component of the process. With that said, content development for B2B clients is its own animal, and requires an approach that is far different from B2C SEO campaigns.
Also posted in B2B Lead Generation, Pay-Per-Click Advertising (PPC), SEO & Marketing Tools, Search Engine Optimization (SEO) | Tagged , , , | Leave a comment
Wednesday, 15 July 2009

Latest Forbes Study Reveals Need for Video SEO in B2B Space

By William Tyree
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When it comes to making large business purchases, executives are increasingly likely to do much of the research themselves, according to the latest report issued by Forbes magazine. The report, called “Rise of the Digital C-Suite: How Executives Locate and Filter Business Information,” identifies a digital divide between executives under 50 that grew up with PCs and those over 50.
Also posted in B2B Lead Generation, Search Engine Optimization (SEO) | Tagged , | Leave a comment
Friday, 12 June 2009

Three Ways to Get More out of Your Company’s Twitter Presence

By William Tyree
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So your company has established a heartbeat on Twitter. Someone in the organization is tasked with tweeting with some regularity, and the account is accruing followers. Great. Now what? What exactly do you expect to get in return for all your tweeting? Do you have a Twitter strategy?
Also posted in Public Relations (PR), Social Media Marketing | Tagged | Leave a comment
Monday, 01 June 2009

How Evidence-Based Marketing Could Change Ad Culture

By William Tyree
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Who needs online product testing? Candy bar company Mars, for one. The company just rolled a marketing campaign for Fling, a chocolate bar aimed squarely at women. But a lot has changed in the 20 years since Mars last introduced a new product, including the ability to conduct small, focused tests on highly specific online demographics, before commiting to a single strategy that requires vast offline investment. All indications are that Mars skipped this step, preferring instead to kick it old school and test a single product strategy in the world's 5th largest economy (California).
Also posted in SEO & Marketing Tools | Tagged | Leave a comment