Category Archives: Lead Generation
Tuesday, 08 December 2009
Will Google’s Personalized Search Results be Bad for Startups?
Ever have the feeling you’re being followed? You aren’t imagining things. Google is keeping a record of your online search history, and as a result, you’ll likely never experience Google in the same way as anyone else again.
Also posted in Industry News, SEO & Marketing Tools, Search Engine Optimization (SEO), Search Marketing (SEM) Tagged google, Marketing, search, search engine, sem, SEO Leave a comment
Tuesday, 17 November 2009
A Great New SEO Tool for Salesforce Users
What happens when your customers find you in Google? Using many analytics programs, you can already track how many of your visitors become members, contact your sales team or make a purchase through a search query. If you use Google AdWords, you may even understand which paid keywords regularly convert to leads. But if you are a B2B business, or sell large-ticket items, you likely don’t know which organic keywords actually convert to sales.
Also posted in B2B Lead Generation, Industry News, SalesForce Apps, Search Engine Optimization (SEO) Tagged apps, B2B, search engine, SEO Leave a comment
Friday, 11 September 2009
What is Marketing Automation?
Until recently, the term "marketing automation" had grown slowly in popularity, becoming common corporate parlance only among a small group of SaaS developers in select parts of India and Silicon Valley. But during the past 3 months, "marketing automation" and "marketing automation software" have shot up Google's search trend ranking, totaling nearly 200,000 search queries in the U.S. in August alone.
Also posted in B2B Lead Generation, Marketing Automation Tagged Cloud, Evidence Based Marketing, Marketing, SalesForce.com Leave a comment
Thursday, 03 September 2009
Google Bomb: What Every Business (and Marketer) Should Know About Reputation Management and “Authority”
Sue Scheff, founder of child and parenting advocacy organization PURE, was astonished when someone began attacking her reputation online. Scheff’s attacker posted comments on numerous Web forums in which Scheff was labled a “con artist,” leading to a lawsuit in which Sheff won $11.3 million.
Wednesday, 19 August 2009
Content Writing for B2B SEO Campaigns
Meeting a client's SEO goals typically requires far more than web site optimization. More often than not, new content development - and significant revision of existing content - is a necessary component of the process. With that said, content development for B2B clients is its own animal, and requires an approach that is far different from B2C SEO campaigns.
Wednesday, 15 July 2009
Latest Forbes Study Reveals Need for Video SEO in B2B Space
When it comes to making large business purchases, executives are increasingly likely to do much of the research themselves, according to the latest report issued by Forbes magazine. The report, called “Rise of the Digital C-Suite: How Executives Locate and Filter Business Information,” identifies a digital divide between executives under 50 that grew up with PCs and those over 50.
Also posted in B2B Lead Generation, Search Engine Optimization (SEO) Tagged B2B, SEO Leave a comment
Friday, 12 June 2009
Three Ways to Get More out of Your Company’s Twitter Presence
So your company has established a heartbeat on Twitter. Someone in the organization is tasked with tweeting with some regularity, and the account is accruing followers. Great. Now what? What exactly do you expect to get in return for all your tweeting? Do you have a Twitter strategy?
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Salesforce Cites SEO for Salesforce App in Best Practice Whitepaper