Category Archives: Lead Generation
Wednesday, 26 May 2010
New Approaches to Business Model Generation
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If you're like us, you're constantly thinking about new ways to create value for customers, and how to improve or transform your business. Recently, DemandResults CEO Howard Brown had a chance to participate in a one-of-a-kind project that would amount to a global brain-dump on a canvas approach to business model innovation.
Friday, 23 April 2010
SMO Strategy: How to Leverage Facebook’s New Developer Plugins
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Facebook’s new developer offerings are a boon to social media optimization strategies, enabling Web publishers to quickly turn ordinary Web content into distributable social objects. At the heart of the strategy is transforming the “Fan” button utilized by brand and organization Facebook pages into the “Like” button.
Also posted in Industry News, Public Relations (PR), Reputation Management, Reputation Monitoring, SEO & Marketing Tools, Social Media Marketing, Social Media Optimization (SMO) Tagged Evidence Based Marketing, Facebook, Marketing, SMO, Social Media, Social Media Optimization, social networking 1 Comment
Thursday, 28 January 2010
Salesforce Cites SEO for Salesforce App in Best Practice Whitepaper
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Back in November, just before the Dreamforce conference, DemandResults launched our answer to that fundamental question – SEO for Salesforce, a highly configurable Salesforce.com app that enables companies to track which organic keywords convert to leads, opportunities and sales.
Also posted in B2B Lead Generation, Industry News, SEO & Marketing Tools, SalesForce Apps, Search Engine Optimization (SEO), Search Marketing (SEM) Tagged apps, B2B, Cloud, google, Marketing, SalesForce.com, search, search engine, sem, SEO Leave a comment
Tuesday, 08 December 2009
Will Google’s Personalized Search Results be Bad for Startups?
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Ever have the feeling you’re being followed? You aren’t imagining things. Google is keeping a record of your online search history, and as a result, you’ll likely never experience Google in the same way as anyone else again.
Also posted in Industry News, SEO & Marketing Tools, Search Engine Optimization (SEO), Search Marketing (SEM) Tagged google, Marketing, search, search engine, sem, SEO Leave a comment
Tuesday, 17 November 2009
A Great New SEO Tool for Salesforce Users
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What happens when your customers find you in Google? Using many analytics programs, you can already track how many of your visitors become members, contact your sales team or make a purchase through a search query. If you use Google AdWords, you may even understand which paid keywords regularly convert to leads. But if you are a B2B business, or sell large-ticket items, you likely don’t know which organic keywords actually convert to sales.
Also posted in B2B Lead Generation, Industry News, SalesForce Apps, Search Engine Optimization (SEO) Tagged apps, B2B, search engine, SEO 2 Comments
Friday, 11 September 2009
What is Marketing Automation?
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Until recently, the term "marketing automation" had grown slowly in popularity, becoming common corporate parlance only among a small group of SaaS developers in select parts of India and Silicon Valley. But during the past 3 months, "marketing automation" and "marketing automation software" have shot up Google's search trend ranking, totaling nearly 200,000 search queries in the U.S. in August alone.
Also posted in B2B Lead Generation, Marketing Automation Tagged Cloud, Evidence Based Marketing, Marketing, SalesForce.com Leave a comment
Thursday, 03 September 2009
Google Bomb: What Every Business (and Marketer) Should Know About Reputation Management and “Authority”
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Sue Scheff, founder of child and parenting advocacy organization PURE, was astonished when someone began attacking her reputation online. Scheff’s attacker posted comments on numerous Web forums in which Scheff was labled a “con artist,” leading to a lawsuit in which Sheff won $11.3 million.
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How to Deal with Customer Angst in Social Media Channels