Category Archives: Industry News

Monday, 28 June 2010

3 Reasons Why Bing Delivers Better PPC Results Than Google AdWords

In our last blog post, we revealed that DemandResults has reaped a 54.5% lower cost-per-conversion ratios in Microsoft AdCenter than Google AdWords in our head-to-head tests.

Also posted in Customer Relationship Management (CRM), Pay-Per-Click Advertising (PPC), Search Marketing (SEM) | Tagged AdWords, Bing, google, search engine, sem | 1 Comment

Wednesday, 23 June 2010

Bing Search PPC Conversion Cost 54.5% Lower Than Google AdWords

By William Tyree

Looking for an SEM game changer? If you haven’t yet tested Bing PPC ads, it might be worth looking into. The network seems to have just the right mix of competition levels, demographics and market share to provide significant savings in the verticals we tested.

Also posted in Pay-Per-Click Advertising (PPC), Search Marketing (SEM) | Tagged AdWords, Bing, google, ppc, sem | Leave a comment

Wednesday, 26 May 2010

New Approaches to Business Model Generation

By William Tyree

If you're like us, you're constantly thinking about new ways to create value for customers, and how to improve or transform your business. Recently, DemandResults CEO Howard Brown had a chance to participate in a one-of-a-kind project that would amount to a global brain-dump on a canvas approach to business model innovation.

Also posted in B2B Lead Generation, Customer Relationship Management (CRM), Lead Generation, Public Relations (PR) | Tagged Business Development, Business Model, Evidence Based Marketing | Leave a comment

Wednesday, 12 May 2010

How Twitter Hashtags Can Hurt Your SMO Strategy

By William Tyree

Hashtags are symbols that start with a pound sign, followed by a keyword that attempts to organize the topic into a thread or category (#SEO, #worldcup, #ladygaga). From the time the first hashtag appeared on Twitter in 2007, they have helped organize seemingly disparate posts into cohesive themes, aided followers in finding like-minded souls when using Twitter search, and become useful in promoting events.

Also posted in SEO & Marketing Tools, Social Media Marketing, Social Media Optimization (SMO) | Tagged Evidence Based Marketing, google, Marketing, SMO, Social Media, Social Media Optimization, social networking, twitter | Leave a comment

Friday, 23 April 2010

SMO Strategy: How to Leverage Facebook’s New Developer Plugins

By William Tyree

Facebook’s new developer offerings are a boon to social media optimization strategies, enabling Web publishers to quickly turn ordinary Web content into distributable social objects. At the heart of the strategy is transforming the “Fan” button utilized by brand and organization Facebook pages into the “Like” button.

Also posted in Lead Generation, Public Relations (PR), Reputation Management, Reputation Monitoring, SEO & Marketing Tools, Social Media Marketing, Social Media Optimization (SMO) | Tagged Evidence Based Marketing, Facebook, Marketing, SMO, Social Media, Social Media Optimization, social networking | 1 Comment

Wednesday, 14 April 2010

How Site Speed Affects Google Search Ranking

By William Tyree

After at least a year of public discussion, Google officially announced that site speed – roughly defined as page load time – is a part of Google’s search algorithm. Our clients are already asking us how this change will affect their search ranking, and whether it’s something they should pay attention to.

Also posted in SEO & Marketing Tools, Search Engine Optimization (SEO) | Tagged google, search engine, SEO, site speed | 1 Comment

Monday, 12 April 2010

How Social Search is Predicting the Future of the Box Office

By William Tyree

For years, search marketers have been utilizing search data trends to make predictions that help calculate the probability that certain marketing messages might connect with audiences. As one small example, you have no doubt noticed an increase in Fortune 500 companies using the term “Cloud Computing” as of late.

Also posted in Reputation Management, Reputation Monitoring, Search Engine Optimization (SEO), Social Media Marketing, Social Media Optimization (SMO) | Tagged google, Marketing, search engine, SEO, SMO, Social Media, Social Media Optimization, social networking, twitter | Leave a comment

Monday, 15 March 2010

B2Bs To Increase Social Media Spend

By William Tyree

Reports on increased B2C spending in social media are nothing new, but according to a report compiled by Duke University’s Fuqua School of Business and American Marketing Association, social media spend by B2B services are on the rise.

Also posted in B2B Lead Generation, Customer Relationship Management (CRM), SEO & Marketing Tools, Social Media Marketing, Social Media Optimization (SMO) | Tagged B2B, Evidence Based Marketing, Facebook, Marketing, SMO, Social Media, Social Media Optimization, social networking, twitter | Leave a comment

Wednesday, 03 March 2010

Social Media Optimization: Facebook Pages Now More Important than Ever in Google Search

By William Tyree

This week, Facebook Pages (typically created by businesses, organizations and artists) have started to appear in Google search results. With this highly anticipated move, it’s more important than ever to include Facebook as a vital part of your social media optimization (SMO) and SEO campaigns.

Also posted in Public Relations (PR), Reputation Management, Reputation Monitoring, Social Media Marketing, Social Media Optimization (SMO) | Tagged Facebook, google, Marketing, search, SEO, SMO, Social Media, Social Media Optimization, social networking | Leave a comment

Friday, 19 February 2010

Facebook Ad Conversion Tracking Announced

By William Tyree

Facebook is finally testing a conversion tracking tool that will make it easier for advertisers to track the number of Fans, impressions and clicks gained as a result of an ad campaign.