Category Archives: Industry News

Wednesday, 03 March 2010

Social Media Optimization: Facebook Pages Now More Important than Ever in Google Search

By William Tyree
This week, Facebook Pages (typically created by businesses, organizations and artists) have started to appear in Google search results. With this highly anticipated move, it’s more important than ever to include Facebook as a vital part of your social media optimization (SMO) and SEO campaigns.
Also posted in Public Relations (PR), Reputation Management, Reputation Monitoring, Social Media Marketing, Social Media Optimization (SMO) | Tagged , , , , , , , , | Leave a comment
Friday, 19 February 2010

Facebook Ad Conversion Tracking Announced

By William Tyree
Facebook is finally testing a conversion tracking tool that will make it easier for advertisers to track the number of Fans, impressions and clicks gained as a result of an ad campaign.
Also posted in Pay-Per-Click Advertising (PPC), Search Marketing (SEM), Social Media Marketing | Tagged , , , , | Leave a comment
Friday, 29 January 2010

Bing Continues to Grow Market Share Ahead of Yahoo Partnership

By William Tyree
ccording to Comscore data for December 2009, upstart search engine Bing continued to grow market share at the end of last year. Bing searches were up 70% from Microsoft’s previous product, LiveSearch, a year earlier.
Also posted in Search Engine Optimization (SEO) | Tagged , , , | Leave a comment
Thursday, 28 January 2010

Salesforce Cites SEO for Salesforce App in Best Practice Whitepaper

By William Tyree
Back in November, just before the Dreamforce conference, DemandResults launched our answer to that fundamental question – SEO for Salesforce, a highly configurable Salesforce.com app that enables companies to track which organic keywords convert to leads, opportunities and sales.
Also posted in B2B Lead Generation, Lead Generation, SEO & Marketing Tools, SalesForce Apps, Search Engine Optimization (SEO), Search Marketing (SEM) | Tagged , , , , , , , , , | Leave a comment
Saturday, 09 January 2010

Bing Sends Mixed Signals on Directory Indexation and NoFollow Rules

By William Tyree
In a Bing community forum for Web publishers this week, a community member asked what he should do to get Bing to index his site pages more quickly. Program Manager Brett Yount verified an answer that advised community members to create backlinks to the Web site from sites that are indexed daily.
Also posted in Search Engine Optimization (SEO) | Tagged , , , , , , | Leave a comment
Wednesday, 23 December 2009

Top Search Marketing Stories for 2010

By William Tyree
There were arguably more significant changes for search marketers during 2009 than in any previous year. However, most of these stories aren’t over yet. Staying abreast of all these issues will be essential to being competitive in the coming year.
Also posted in Search Engine Optimization (SEO), Search Marketing (SEM) | Tagged , , , , , , , , , , , | Leave a comment
Monday, 14 December 2009

DemandResults, Appirio Featured at Dreamforce

By William Tyree
The cloud computing revolution proved to be mightier than the poor economy once again this year, as the DemandResults team joined a record 19,000 Dreamforce attendees in San Francisco. The scale and production quality of the event was once again taken up a notch, with sessions sprawling to new areas of Moscone Center and overflow rooms at surrounding hotels. Luminaries joining Salesforce CEO Mark Benihoff onstage included General Colin Powell, San Francisco Mayor Gavin Newsom and the Black Crowes.
Also posted in B2B Lead Generation, Customer Relationship Management (CRM), Public Relations (PR), Search Engine Optimization (SEO), Search Marketing (SEM), Social Media Marketing | Tagged , , , , , , | Leave a comment
Tuesday, 08 December 2009

Will Google’s Personalized Search Results be Bad for Startups?

By William Tyree
Ever have the feeling you’re being followed? You aren’t imagining things. Google is keeping a record of your online search history, and as a result, you’ll likely never experience Google in the same way as anyone else again.
Also posted in Lead Generation, SEO & Marketing Tools, Search Engine Optimization (SEO), Search Marketing (SEM) | Tagged , , , , , | Leave a comment
Monday, 07 December 2009

Bing Maps Apps Creates a New Ad Frontier

By William Tyree
Available at http://www.bing.com/maps/explore/, the Map Apps feature adds a dazzling array of searchable restaurants, businesses, hotels, traffic and neighborhood information. The architecture is highly browsable, allowing quick access to information in a highly appealing format.
Also posted in Search Marketing (SEM), Social Media Marketing | Tagged , , , , , , | Leave a comment
Friday, 04 December 2009

Search Engine Wars Extend to Paid Content

By William Tyree
Rupert Murdoch’s public jabs at Google seem to have paid off. After Murdoch’s threats to block Google from indexing content from his 175 newspapers and multiple news Web sites, claiming that the search giant offered no value to its model, Google today announced an alteration to its policy.
Also posted in Paid Content, Public Relations (PR) | Tagged , , | Leave a comment