Category Archives: Customer Relationship Management (CRM)
Tuesday, 01 June 2010
How to Deal with Customer Angst in Social Media Channels
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In the previous blog, I discuss the new book and site, Business Model Generation. One fundamental question that the book asks repeatedly is this: How do our Customer Segments want to be reached?
Also posted in Lead Generation, Public Relations (PR), Reputation Management, Reputation Monitoring, Social Media Marketing, Social Media Optimization (SMO) Tagged blog, Business Development, Business Model, google, LinkedIn, Marketing, SEO, SMO, Social Media, Social Media Optimization, social networking, twitter Leave a comment
Wednesday, 26 May 2010
New Approaches to Business Model Generation
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If you're like us, you're constantly thinking about new ways to create value for customers, and how to improve or transform your business. Recently, DemandResults CEO Howard Brown had a chance to participate in a one-of-a-kind project that would amount to a global brain-dump on a canvas approach to business model innovation.
Wednesday, 31 March 2010
How to Create a Company Social Media Policy
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Despite the massive investment in social media underway by most consumer brands and service-based businesses, most are still struggling in regards to their own employees’ use of networks such as LinkedIn, Facebook and Twitter. The lack of comfort with employee use of social media is such that many companies completely ban use from the workplace. This is utterly foolish.
Monday, 15 March 2010
B2Bs To Increase Social Media Spend
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Reports on increased B2C spending in social media are nothing new, but according to a report compiled by Duke University’s Fuqua School of Business and American Marketing Association, social media spend by B2B services are on the rise.
Monday, 01 February 2010
3 Strategies for Effective Marketing Automation Deployments
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Last month, DemandResults sent a team of CRM and marketing automation specialists to Dallas to meet a sales team consisting of approximately 100 B2B software reps and 20 sales engineers. Our primary mission: introduce and train the company’s sales team in the use of a powerful set of marketing automation tools that would transform the way that they do business.
Also posted in Marketing Automation Tagged CRM, Evidence Based Marketing, Marketing, Marketing Automation, Marketo, SalesForce.com Leave a comment
Monday, 14 December 2009
DemandResults, Appirio Featured at Dreamforce
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The cloud computing revolution proved to be mightier than the poor economy once again this year, as the DemandResults team joined a record 19,000 Dreamforce attendees in San Francisco. The scale and production quality of the event was once again taken up a notch, with sessions sprawling to new areas of Moscone Center and overflow rooms at surrounding hotels. Luminaries joining Salesforce CEO Mark Benihoff onstage included General Colin Powell, San Francisco Mayor Gavin Newsom and the Black Crowes.
Saturday, 24 October 2009
Your Tweets on Google: 3 Things Every Company Should Do Right Now
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As a result of separate deals with search giant Google and upstart Bing, Twitter feeds are coming to a search engine near you. Even as Twitter struggles with monetizing its service and holding spam down to acceptable levels, it has achieved search marketing value as search engines vie to be kings of the "real time Web."
Tuesday, 20 October 2009
What Google’s Sidewiki Means for Corporate Reputation Management – Part II
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In our last post, we discussed how Google's Sidewiki launch has sent corporate anxiety regarding brand management and PR off the charts. Today we’ll offer some tips for managing and monitoring Sidewiki.
Also posted in Public Relations (PR), Reputation Management, Reputation Monitoring Tagged google, Marketing, search engine, sem, SEO Leave a comment
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3 Reasons Why Bing Delivers Better PPC Results Than Google AdWords