Category Archives: Customer Relationship Management (CRM)

Monday, 01 February 2010

3 Strategies for Effective Marketing Automation Deployments

Last month, DemandResults sent a team of CRM and marketing automation specialists to Dallas to meet a sales team consisting of approximately 100 B2B software reps and 20 sales engineers. Our primary mission: introduce and train the company’s sales team in the use of a powerful set of marketing automation tools that would transform the way that they do business.
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Monday, 14 December 2009

DemandResults, Appirio Featured at Dreamforce

The cloud computing revolution proved to be mightier than the poor economy once again this year, as the DemandResults team joined a record 19,000 Dreamforce attendees in San Francisco. The scale and production quality of the event was once again taken up a notch, with sessions sprawling to new areas of Moscone Center and overflow rooms at surrounding hotels. Luminaries joining Salesforce CEO Mark Benihoff onstage included General Colin Powell, San Francisco Mayor Gavin Newsom and the Black Crowes.
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Tuesday, 03 November 2009

Banking on the Facebook App Economy

Some prominent Facebook app developers breathed a heavy sigh of despair last week when Facebook announced that it would effectively mute involuntary app notifications messages (e.g. “Mark Just Leveled Up in Mafia Wars”). For some of the huge gaming apps, such as Mafia Wars and Farmville, notifications generated major traffic – as much as 70%, according to TechCrunch’s Michael Arrington.
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Saturday, 24 October 2009

Your Tweets on Google: 3 Things Every Company Should Do Right Now

As a result of separate deals with search giant Google and upstart Bing, Twitter feeds are coming to a search engine near you. Even as Twitter struggles with monetizing its service and holding spam down to acceptable levels, it has achieved search marketing value as search engines vie to be kings of the "real time Web."
Also posted in Industry News, Reputation Management, Reputation Monitoring, Search Engine Optimization (SEO), Social Media Marketing | Tagged , , , , | Leave a comment
Tuesday, 20 October 2009

What Google’s Sidewiki Means for Corporate Reputation Management – Part II

In our last post, we discussed how Google's Sidewiki launch has sent corporate anxiety regarding brand management and PR off the charts. Today we’ll offer some tips for managing and monitoring Sidewiki.
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Saturday, 17 October 2009

What Google’s Sidewiki Means for Corporate Reputation Management – Part I

“You are surrounded. Come out with your hands up. We are in complete control of your brand. Resistance is futile.” No, this isn’t a direct quote from a legion of tech-savvy consumers. But it expresses the fears of businesses everywhere since Google debuted Sidewiki as a part of its browser toolbar several weeks ago.
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Friday, 09 October 2009

The Twitter Analytics Wish List

As reported by the Los Angeles Times , Twitter co-founder Biz Stone has committed to developing a revenue strategy by offering special features to businesses, including corporate accounts with special features. Stone specifically mentioned rolling out an analytics package for businesses.
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Thursday, 03 September 2009

Google Bomb: What Every Business (and Marketer) Should Know About Reputation Management and “Authority”

Sue Scheff, founder of child and parenting advocacy organization PURE, was astonished when someone began attacking her reputation online. Scheff’s attacker posted comments on numerous Web forums in which Scheff was labled a “con artist,” leading to a lawsuit in which Sheff won $11.3 million.
Also posted in Lead Generation, Public Relations (PR), Reputation Management, Reputation Monitoring, Search Engine Optimization (SEO), Social Media Marketing | Tagged , , , , | Leave a comment
Tuesday, 18 August 2009

Three Powerful Ways to Drive B2B Lead Conversions

Distributing 1000-10,000 word documents is definitely old school. But large-ticket B2B buyers, especially in the tech space, download them by the thousands each day.
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