Category Archives: Customer Relationship Management (CRM)
Monday, 14 December 2009
DemandResults, Appirio Featured at Dreamforce
The cloud computing revolution proved to be mightier than the poor economy once again this year, as the DemandResults team joined a record 19,000 Dreamforce attendees in San Francisco. The scale and production quality of the event was once again taken up a notch, with sessions sprawling to new areas of Moscone Center and overflow rooms at surrounding hotels. Luminaries joining Salesforce CEO Mark Benihoff onstage included General Colin Powell, San Francisco Mayor Gavin Newsom and the Black Crowes.
Saturday, 24 October 2009
Your Tweets on Google: 3 Things Every Company Should Do Right Now
As a result of separate deals with search giant Google and upstart Bing, Twitter feeds are coming to a search engine near you. Even as Twitter struggles with monetizing its service and holding spam down to acceptable levels, it has achieved search marketing value as search engines vie to be kings of the "real time Web."
Tuesday, 20 October 2009
What Google’s Sidewiki Means for Corporate Reputation Management – Part II
In our last post, we discussed how Google's Sidewiki launch has sent corporate anxiety regarding brand management and PR off the charts. Today we’ll offer some tips for managing and monitoring Sidewiki.
Also posted in Public Relations (PR), Reputation Management, Reputation Monitoring Tagged google, Marketing, search engine, sem, SEO Leave a comment
Saturday, 17 October 2009
What Google’s Sidewiki Means for Corporate Reputation Management – Part I
“You are surrounded. Come out with your hands up. We are in complete control of your brand. Resistance is futile.”
No, this isn’t a direct quote from a legion of tech-savvy consumers. But it expresses the fears of businesses everywhere since Google debuted Sidewiki as a part of its browser toolbar several weeks ago.
Also posted in Blogging, Industry News, Reputation Management, Reputation Monitoring Tagged google, Marketing, Social Media, social networking Leave a comment
Friday, 09 October 2009
The Twitter Analytics Wish List
As reported by the Los Angeles Times , Twitter co-founder Biz Stone has committed to developing a revenue strategy by offering special features to businesses, including corporate accounts with special features. Stone specifically mentioned rolling out an analytics package for businesses.
Thursday, 10 September 2009
Salesforce.com Twitter App Encourages Proactive Customer Service
With its new Salesforce for Twitter app, Salesforce.com has thrown its hat into the social media monitoring and customer service arena. The app is part of the CRM giant’s latest suite of SaaS customer service offerings, Service Cloud2.
Also posted in Reputation Management, Reputation Monitoring, SalesForce Apps Tagged apps, Marketing, SalesForce.com, Social Media, twitter Leave a comment
Thursday, 03 September 2009
Google Bomb: What Every Business (and Marketer) Should Know About Reputation Management and “Authority”
Sue Scheff, founder of child and parenting advocacy organization PURE, was astonished when someone began attacking her reputation online. Scheff’s attacker posted comments on numerous Web forums in which Scheff was labled a “con artist,” leading to a lawsuit in which Sheff won $11.3 million.
Tuesday, 18 August 2009
Three Powerful Ways to Drive B2B Lead Conversions
Distributing 1000-10,000 word documents is definitely old school. But large-ticket B2B buyers, especially in the tech space, download them by the thousands each day.
Also posted in B2B Lead Generation, Public Relations (PR), SEO & Marketing Tools Tagged B2B, Evidence Based Marketing, Marketing Leave a comment
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