Category Archives: B2B Lead Generation
Monday, 14 December 2009
DemandResults, Appirio Featured at Dreamforce
The cloud computing revolution proved to be mightier than the poor economy once again this year, as the DemandResults team joined a record 19,000 Dreamforce attendees in San Francisco. The scale and production quality of the event was once again taken up a notch, with sessions sprawling to new areas of Moscone Center and overflow rooms at surrounding hotels. Luminaries joining Salesforce CEO Mark Benihoff onstage included General Colin Powell, San Francisco Mayor Gavin Newsom and the Black Crowes.
Tuesday, 17 November 2009
A Great New SEO Tool for Salesforce Users
What happens when your customers find you in Google? Using many analytics programs, you can already track how many of your visitors become members, contact your sales team or make a purchase through a search query. If you use Google AdWords, you may even understand which paid keywords regularly convert to leads. But if you are a B2B business, or sell large-ticket items, you likely don’t know which organic keywords actually convert to sales.
Also posted in Industry News, Lead Generation, SalesForce Apps, Search Engine Optimization (SEO) Tagged apps, B2B, search engine, SEO Leave a comment
Friday, 11 September 2009
What is Marketing Automation?
Until recently, the term "marketing automation" had grown slowly in popularity, becoming common corporate parlance only among a small group of SaaS developers in select parts of India and Silicon Valley. But during the past 3 months, "marketing automation" and "marketing automation software" have shot up Google's search trend ranking, totaling nearly 200,000 search queries in the U.S. in August alone.
Also posted in Lead Generation, Marketing Automation Tagged Cloud, Evidence Based Marketing, Marketing, SalesForce.com Leave a comment
Wednesday, 19 August 2009
Content Writing for B2B SEO Campaigns
Meeting a client's SEO goals typically requires far more than web site optimization. More often than not, new content development - and significant revision of existing content - is a necessary component of the process. With that said, content development for B2B clients is its own animal, and requires an approach that is far different from B2C SEO campaigns.
Tuesday, 18 August 2009
Three Powerful Ways to Drive B2B Lead Conversions
Distributing 1000-10,000 word documents is definitely old school. But large-ticket B2B buyers, especially in the tech space, download them by the thousands each day.
Wednesday, 15 July 2009
Latest Forbes Study Reveals Need for Video SEO in B2B Space
When it comes to making large business purchases, executives are increasingly likely to do much of the research themselves, according to the latest report issued by Forbes magazine. The report, called “Rise of the Digital C-Suite: How Executives Locate and Filter Business Information,” identifies a digital divide between executives under 50 that grew up with PCs and those over 50.
Friday, 24 April 2009
Cracking the Lexicon of B2B Search Optimization
Unless your products have nearly universal name brand recognition in the business-to-business space (think Microsoft Office), chances are your search campaign will be infinitely more difficult to create, execute and optimize than 90% of all business-to-consumer (B2C) efforts. Evidence based marketers can help you overcome these challenges regardless of how new your product is or how small the industry might be.
Thursday, 23 April 2009
Top B2B Lead Generation Challenges and Solutions
Business-to-business marketing is fraught with challenges that are nonexistent in the traditional B2C space. Understanding those challenges and adequately preparing to deal with them from an evidence-based perspective is paramount to success.
Most Conversions Happen Offline
Most often, B2B marketing involves driving potential customers to Web properties and devising tactics that will connect them to sales representatives. Unfortunately, the ensuing sales process is typically difficult to track, because it involves multiple communications online, by phone, and offline negotiations.
Most Conversions Happen Offline
Most often, B2B marketing involves driving potential customers to Web properties and devising tactics that will connect them to sales representatives. Unfortunately, the ensuing sales process is typically difficult to track, because it involves multiple communications online, by phone, and offline negotiations.
Tuesday, 21 April 2009
Clara Shih Discusses B2B Lead Generation on Facebook
In a Webinar today hosted by DemandResults client Appirio, Clara Shih made a convincing case that Facebook is fertile ground for big B2B marketing wins. Shih, author of the popular book The Facebook Era, cited the oft-repeated advertising phrase, "I know I'm wasting half of my marketing and advertising dollars, I just don't know which half," as the customer pain point that would drive ever-more B2B marketers into Facebook, where info-rich profile pages make targeting and measurements more possible than ever.
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Salesforce Cites SEO for Salesforce App in Best Practice Whitepaper