Category Archives: B2B Lead Generation
Monday, 15 March 2010
B2Bs To Increase Social Media Spend
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Reports on increased B2C spending in social media are nothing new, but according to a report compiled by Duke University’s Fuqua School of Business and American Marketing Association, social media spend by B2B services are on the rise.
Thursday, 28 January 2010
Salesforce Cites SEO for Salesforce App in Best Practice Whitepaper
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Back in November, just before the Dreamforce conference, DemandResults launched our answer to that fundamental question – SEO for Salesforce, a highly configurable Salesforce.com app that enables companies to track which organic keywords convert to leads, opportunities and sales.
Also posted in Industry News, Lead Generation, SEO & Marketing Tools, SalesForce Apps, Search Engine Optimization (SEO), Search Marketing (SEM) Tagged apps, B2B, Cloud, google, Marketing, SalesForce.com, search, search engine, sem, SEO Leave a comment
Monday, 14 December 2009
DemandResults, Appirio Featured at Dreamforce
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The cloud computing revolution proved to be mightier than the poor economy once again this year, as the DemandResults team joined a record 19,000 Dreamforce attendees in San Francisco. The scale and production quality of the event was once again taken up a notch, with sessions sprawling to new areas of Moscone Center and overflow rooms at surrounding hotels. Luminaries joining Salesforce CEO Mark Benihoff onstage included General Colin Powell, San Francisco Mayor Gavin Newsom and the Black Crowes.
Tuesday, 17 November 2009
A Great New SEO Tool for Salesforce Users
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What happens when your customers find you in Google? Using many analytics programs, you can already track how many of your visitors become members, contact your sales team or make a purchase through a search query. If you use Google AdWords, you may even understand which paid keywords regularly convert to leads. But if you are a B2B business, or sell large-ticket items, you likely don’t know which organic keywords actually convert to sales.
Also posted in Industry News, Lead Generation, SalesForce Apps, Search Engine Optimization (SEO) Tagged apps, B2B, search engine, SEO 2 Comments
Friday, 11 September 2009
What is Marketing Automation?
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Until recently, the term "marketing automation" had grown slowly in popularity, becoming common corporate parlance only among a small group of SaaS developers in select parts of India and Silicon Valley. But during the past 3 months, "marketing automation" and "marketing automation software" have shot up Google's search trend ranking, totaling nearly 200,000 search queries in the U.S. in August alone.
Also posted in Lead Generation, Marketing Automation Tagged Cloud, Evidence Based Marketing, Marketing, SalesForce.com Leave a comment
Wednesday, 19 August 2009
Content Writing for B2B SEO Campaigns
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Meeting a client's SEO goals typically requires far more than web site optimization. More often than not, new content development - and significant revision of existing content - is a necessary component of the process. With that said, content development for B2B clients is its own animal, and requires an approach that is far different from B2C SEO campaigns.
Tuesday, 18 August 2009
Three Powerful Ways to Drive B2B Lead Conversions
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Distributing 1000-10,000 word documents is definitely old school. But large-ticket B2B buyers, especially in the tech space, download them by the thousands each day.
Wednesday, 15 July 2009
Latest Forbes Study Reveals Need for Video SEO in B2B Space
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When it comes to making large business purchases, executives are increasingly likely to do much of the research themselves, according to the latest report issued by Forbes magazine. The report, called “Rise of the Digital C-Suite: How Executives Locate and Filter Business Information,” identifies a digital divide between executives under 50 that grew up with PCs and those over 50.
Friday, 24 April 2009
Cracking the Lexicon of B2B Search Optimization
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Unless your products have nearly universal name brand recognition in the business-to-business space (think Microsoft Office), chances are your search campaign will be infinitely more difficult to create, execute and optimize than 90% of all business-to-consumer (B2C) efforts. Evidence based marketers can help you overcome these challenges regardless of how new your product is or how small the industry might be.
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