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CONTRIBUTORS:
Howard A. Brown, MFT
Founder and CEO
Howard Brown is a serial entrepreneur and a widely recognized marketing and technology expert with broad experience leading all facets of cross-channel marketing.
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William Tyree
Interactive Director
William Tyree is an interactive media strategist with a proven track record in Web marketing, including search engine management (SEO & SEM), social media and lead generation.
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Bing Continues to Grow Market Share Ahead of Yahoo Partnership
According to Comscore data for December 2009, upstart search engine Bing continued to grow market share at the end of last year. Bing searches were up 70% from Microsoft’s previous product, LiveSearch, a year earlier.
Microsoft Bing's official logo
Bing’s increased market share means increased opportunities for paid search advertisers as the company continues to take users from competitor and future partner, Yahoo. Thus far, DemandResults’ early forays into Bing PPC advertising have been fruitful in terms of conversion rates, although the advertising administrative interface lacks the flexibility of Google AdWords and is at least a generation behind.
There is still no evidence that Bing is taking market share from Google. That could change quickly if rumors that would make Bing the default search engine on the iPhone and other Apple products materialize.