Author Archives: William Tyree

Wednesday, 03 March 2010

Social Media Optimization: Facebook Pages Now More Important than Ever in Google Search

This week, Facebook Pages (typically created by businesses, organizations and artists) have started to appear in Google search results. With this highly anticipated move, it’s more important than ever to include Facebook as a vital part of your social media optimization (SMO) and SEO campaigns.

Posted in Industry News, Public Relations (PR), Reputation Management, Reputation Monitoring, Social Media Marketing, Social Media Optimization (SMO) | Tagged Facebook, google, Marketing, search, SEO, SMO, Social Media, Social Media Optimization, social networking | Leave a comment

Friday, 19 February 2010

Facebook Ad Conversion Tracking Announced

By William Tyree

Facebook is finally testing a conversion tracking tool that will make it easier for advertisers to track the number of Fans, impressions and clicks gained as a result of an ad campaign.

Posted in Industry News, Pay-Per-Click Advertising (PPC), Search Marketing (SEM), Social Media Marketing | Tagged AdWords, Facebook, ppc, sem, social networking | Leave a comment

Monday, 01 February 2010

3 Strategies for Effective Marketing Automation Deployments

By William Tyree

Last month, DemandResults sent a team of CRM and marketing automation specialists to Dallas to meet a sales team consisting of approximately 100 B2B software reps and 20 sales engineers. Our primary mission: introduce and train the company’s sales team in the use of a powerful set of marketing automation tools that would transform the way that they do business.

Posted in Customer Relationship Management (CRM), Marketing Automation | Tagged CRM, Evidence Based Marketing, Marketing, Marketing Automation, Marketo, SalesForce.com | Leave a comment

Friday, 29 January 2010

Bing Continues to Grow Market Share Ahead of Yahoo Partnership

By William Tyree

ccording to Comscore data for December 2009, upstart search engine Bing continued to grow market share at the end of last year. Bing searches were up 70% from Microsoft’s previous product, LiveSearch, a year earlier.

Posted in Industry News, Search Engine Optimization (SEO) | Tagged Bing, google, search engine, Yahoo | Leave a comment

Thursday, 28 January 2010

Salesforce Cites SEO for Salesforce App in Best Practice Whitepaper

By William Tyree

Back in November, just before the Dreamforce conference, DemandResults launched our answer to that fundamental question – SEO for Salesforce, a highly configurable Salesforce.com app that enables companies to track which organic keywords convert to leads, opportunities and sales.

Posted in B2B Lead Generation, Industry News, Lead Generation, SEO & Marketing Tools, SalesForce Apps, Search Engine Optimization (SEO), Search Marketing (SEM) | Tagged apps, B2B, Cloud, google, Marketing, SalesForce.com, search, search engine, sem, SEO | Leave a comment

Saturday, 09 January 2010

Bing Sends Mixed Signals on Directory Indexation and NoFollow Rules

By William Tyree

In a Bing community forum for Web publishers this week, a community member asked what he should do to get Bing to index his site pages more quickly. Program Manager Brett Yount verified an answer that advised community members to create backlinks to the Web site from sites that are indexed daily.

Posted in Industry News, Search Engine Optimization (SEO) | Tagged Bing, google, Marketing, search engine, SEO, Social Media, Yahoo | Leave a comment

Wednesday, 23 December 2009

DemandResults, Appirio Featured at Dreamforce

By William Tyree

The cloud computing revolution proved to be mightier than the poor economy once again this year, as the DemandResults team joined a record 19,000 Dreamforce attendees in San Francisco. The scale and production quality of the event was once again taken up a notch, with sessions sprawling to new areas of Moscone Center and overflow rooms at surrounding hotels. Luminaries joining Salesforce CEO Mark Benihoff onstage included General Colin Powell, San Francisco Mayor Gavin Newsom and the Black Crowes.

Posted in B2B Lead Generation, Customer Relationship Management (CRM), Industry News, Public Relations (PR), Search Engine Optimization (SEO), Search Marketing (SEM), Social Media Marketing | Tagged Cloud, Marketing, SalesForce.com, search, search engine, sem, Social Media | Leave a comment

Tuesday, 08 December 2009

Will Google’s Personalized Search Results be Bad for Startups?

By William Tyree

Ever have the feeling you’re being followed? You aren’t imagining things. Google is keeping a record of your online search history, and as a result, you’ll likely never experience Google in the same way as anyone else again.

Posted in Industry News, Lead Generation, SEO & Marketing Tools, Search Engine Optimization (SEO), Search Marketing (SEM) | Tagged google, Marketing, search, search engine, sem, SEO | Leave a comment

Monday, 07 December 2009

Bing Maps Apps Creates a New Ad Frontier

By William Tyree

Available at http://www.bing.com/maps/explore/, the Map Apps feature adds a dazzling array of searchable restaurants, businesses, hotels, traffic and neighborhood information. The architecture is highly browsable, allowing quick access to information in a highly appealing format.