Author Archives: William Tyree

Monday, 28 June 2010

3 Reasons Why Bing Delivers Better PPC Results Than Google AdWords

In our last blog post, we revealed that DemandResults has reaped a 54.5% lower cost-per-conversion ratios in Microsoft AdCenter than Google AdWords in our head-to-head tests.

Posted in Customer Relationship Management (CRM), Industry News, Pay-Per-Click Advertising (PPC), Search Marketing (SEM) | Tagged AdWords, Bing, google, search engine, sem | 1 Comment

Wednesday, 23 June 2010

Bing Search PPC Conversion Cost 54.5% Lower Than Google AdWords

By William Tyree

Looking for an SEM game changer? If you haven’t yet tested Bing PPC ads, it might be worth looking into. The network seems to have just the right mix of competition levels, demographics and market share to provide significant savings in the verticals we tested.

Posted in Industry News, Pay-Per-Click Advertising (PPC), Search Marketing (SEM) | Tagged AdWords, Bing, google, ppc, sem | Leave a comment

Tuesday, 01 June 2010

How to Deal with Customer Angst in Social Media Channels

By William Tyree

In the previous blog, I discuss the new book and site, Business Model Generation. One fundamental question that the book asks repeatedly is this: How do our Customer Segments want to be reached?

Posted in Customer Relationship Management (CRM), Lead Generation, Public Relations (PR), Reputation Management, Reputation Monitoring, Social Media Marketing, Social Media Optimization (SMO) | Tagged blog, Business Development, Business Model, google, LinkedIn, Marketing, SEO, SMO, Social Media, Social Media Optimization, social networking, twitter | Leave a comment

Wednesday, 26 May 2010

New Approaches to Business Model Generation

By William Tyree

If you're like us, you're constantly thinking about new ways to create value for customers, and how to improve or transform your business. Recently, DemandResults CEO Howard Brown had a chance to participate in a one-of-a-kind project that would amount to a global brain-dump on a canvas approach to business model innovation.

Posted in B2B Lead Generation, Customer Relationship Management (CRM), Industry News, Lead Generation, Public Relations (PR) | Tagged Business Development, Business Model, Evidence Based Marketing | Leave a comment

Wednesday, 12 May 2010

How Twitter Hashtags Can Hurt Your SMO Strategy

By William Tyree

Hashtags are symbols that start with a pound sign, followed by a keyword that attempts to organize the topic into a thread or category (#SEO, #worldcup, #ladygaga). From the time the first hashtag appeared on Twitter in 2007, they have helped organize seemingly disparate posts into cohesive themes, aided followers in finding like-minded souls when using Twitter search, and become useful in promoting events.

Posted in Industry News, SEO & Marketing Tools, Social Media Marketing, Social Media Optimization (SMO) | Tagged Evidence Based Marketing, google, Marketing, SMO, Social Media, Social Media Optimization, social networking, twitter | Leave a comment

Friday, 23 April 2010

SMO Strategy: How to Leverage Facebook’s New Developer Plugins

By William Tyree

Facebook’s new developer offerings are a boon to social media optimization strategies, enabling Web publishers to quickly turn ordinary Web content into distributable social objects. At the heart of the strategy is transforming the “Fan” button utilized by brand and organization Facebook pages into the “Like” button.

Posted in Industry News, Lead Generation, Public Relations (PR), Reputation Management, Reputation Monitoring, SEO & Marketing Tools, Social Media Marketing, Social Media Optimization (SMO) | Tagged Evidence Based Marketing, Facebook, Marketing, SMO, Social Media, Social Media Optimization, social networking | 1 Comment

Wednesday, 14 April 2010

How Site Speed Affects Google Search Ranking

By William Tyree

After at least a year of public discussion, Google officially announced that site speed – roughly defined as page load time – is a part of Google’s search algorithm. Our clients are already asking us how this change will affect their search ranking, and whether it’s something they should pay attention to.

Posted in Industry News, SEO & Marketing Tools, Search Engine Optimization (SEO) | Tagged google, search engine, SEO, site speed | 1 Comment

Monday, 12 April 2010

How Social Search is Predicting the Future of the Box Office

By William Tyree

For years, search marketers have been utilizing search data trends to make predictions that help calculate the probability that certain marketing messages might connect with audiences. As one small example, you have no doubt noticed an increase in Fortune 500 companies using the term “Cloud Computing” as of late.

Posted in Industry News, Reputation Management, Reputation Monitoring, Search Engine Optimization (SEO), Social Media Marketing, Social Media Optimization (SMO) | Tagged google, Marketing, search engine, SEO, SMO, Social Media, Social Media Optimization, social networking, twitter | Leave a comment

Wednesday, 31 March 2010

How to Create a Company Social Media Policy

By William Tyree

Despite the massive investment in social media underway by most consumer brands and service-based businesses, most are still struggling in regards to their own employees’ use of networks such as LinkedIn, Facebook and Twitter. The lack of comfort with employee use of social media is such that many companies completely ban use from the workplace. This is utterly foolish.

Posted in Customer Relationship Management (CRM), Public Relations (PR), Reputation Management, Reputation Monitoring, Social Media Marketing, Social Media Optimization (SMO) | Tagged Facebook, LinkedIn, Marketing, Social Media, Social Media Optimization, social networking, twitter | Leave a comment

Monday, 15 March 2010

B2Bs To Increase Social Media Spend

By William Tyree

Reports on increased B2C spending in social media are nothing new, but according to a report compiled by Duke University’s Fuqua School of Business and American Marketing Association, social media spend by B2B services are on the rise.