DemandResults is an evidence-based marketing company and innovator of cloud marketing products. We help brands align their marketing and sales efforts, resulting in improved insight, efficiency, performance and revenue.
Our unique approach to marketing challenges takes the guesswork out of creative and strategic decisions to deliver real, measurable results.
Our products, RingDNA and SEO for Salesforce, help companies create enlightened and productive sales and marketing campaigns by enabling and automating revenue-based strategies.
How Are Evidence-Based Cultures Implemented?
Implementing an evidence-based culture can be a complex undertaking. With the right partner, tools and training, teams become accustomed to creating concepts that are supported by research, testing various models on specific audience segments, and continuous optimization based on results. Audience-appropriate education is key, and knowledge sharing is essential, emphasizing a circular model of research, conception, refinement, measurement and optimization. With the right structure and approach, innovation and creativity actually flourish, and are driven by the exhilaration of creating and testing new forms of engagement.
What Are The Essential Components of an Evidence-Based Model?
Components and tactics are always industry and audience-specific. Broadly, however, they include sales cycle analysis, content marketing, CRM integration, marketing automation, paid search, keyword testing, SEO, social media marketing, call tracking, Web analytics and more.